10 benefits of web-based applications

Are you still using the desktop applications in your office? If yes, then it’s time to migrate to the cutting edge web-based applications.

In this digital and high-tech sphere, cloud computing is all the rage. That is why companies are migrating to a web-based application. These applications are easy-to-install and they use the website as an interface. The data present in the application can be accessed on any desktop via the internet.

Here are few more advantages of using web applications.   


1.     Cost-effective

The performance of desktop-based applications totally depends on the configuration and power of the system/desktop on which they are used.  Sometimes, there are software updates that would require setting up new hardware components. Thus, it becomes expensive. On the other hand, web application does not depend on the machine as it gets power from the server. So, it is cost-effective. 

2.     No More Updating Issues

Some small businesses spend an enormous amount of time every week on software updates. When a software update is available, it needs to be installed on every single desktop in which the program is installed. This makes the process tedious and full of hassles. This is the prime reason that the developers prefer web application. The users of web-based application only need to update the app, and they do not need to individually install it on every device.

3.     It works on all app-enabled devices

The web applications can work on almost any platform whether a less powerful tablet.  It is compatible with different operating systems and does not depend on the configuration of the device. The device only needs to have a standard browser and internet connectivity for the applications to work.

4.     Quick development cycles

Easy-to-learn and popular languages like Java, HTML, and CSS are used to develop coding for web applications. Thus, these applications result in quick processing and development cycles.

5.     Enhanced security

The companies that use desktop based applications do not always keep its software up-to-date. They keep on shifting the update to a date when the workload is less as rolling out updates affects the productivity. Out-to-date applications increase the threat to security as updates are released to fix bugs and security issues.

6.     It offers flexibility

The web applications can be accessed on any device from any location. Thus, they give users the flexibility to access the data from any place just via internet access. The employees can handle emergency tasks from their homes.

7.     It comes with community support

Most of the web applications have community support. This allows faster resolution of issues as you can ask experts and experienced people of the community to solve your issues.

8.     Impressive usage rate

With the increasing popularity of smartphones, the usage of applications has also increased. A majority of smartphone users spend less time browsing the internet and more time on using the apps.

9.     User tracking

The web applications come with user tracking feature that is used to find out the things that work with the programs and even those that doesn’t work at all. This even helps in making enhanced versions of the app in the future.

10.Offline Utility

The biggest advantage of web-based applications is that they can also be built for offline use.  Although some of the advantages and features are lost, the data can be accessed without internet access.

So, convinced to go for web-based application? Consult Digitalseed right away and we’ll be at your service.

Why is website development imperative for every enterprise?

Does your company have a website? If not then its time to build one! When you are living in the new generation then why do you adopt traditional methods of marketing? Implement new marketing tactics and develop your website right away as it is the need of the hour.

We are living in a digital ambiance where the customers are increasingly using mobile phones and laptops. Thus, the website can serve as a promotional tool to reach out to larger masses and to enhance the sales. That is why website development is evolving as a successful strategy for business development.  But, most of the small businesses ignore building a website as they are not aware of its significance. They consider other marketing tactics that cater to local customers. However, getting global is the key to skyrocketing one’s revenues.

The Internet has become an integral part of everyone’s life and there is not even a single day when the internet is not used. So, a website enhances your online presence and makes your company garner the much-needed attention. A plethora of startups struggle to establish in the market. These companies fail to capture the target audience in the beginning as they have enormous expectations but they lack in their

. The major drawback of the startups is that they neglect the significance of websites. If you are also doing the same, then please wake up and correct your mistake.

Stills not convinced? Here are few reasons that illustrate the importance of a developed website for the growth of the business:

1.     24/7 Accessibility

The biggest advantage of a website is that it is accessible to the audience 24/7. Most of the companies go for hoardings and posters or establishing a physical outlet in order to catch the attention of the audience or visitors. However, this is not the best marketing strategy that you can implement. People nowadays are too much engrossed in their monotonous life so it is not possible for them to visit the office or notice the banners and hoardings.

On the contrary, if you develop a website then that catches the attention of larger masses. It is because people extensively use the internet and they can visit the website at any point of time. They can even visit your website just before sleeping or at the oddest hour. You can create a website and supply all the necessary details about your company so that the visitors are lured to do business with you.

2.     Convenient

Visiting a website is much more convenient than visiting the office. People can always visit your website and look for the information that they need. You can go for tablet and mobile-friendly website so that the users can scroll through the website in any device whether laptop, PC, tablet or mobile phones.

3.     Global Marketing

A website enhances company’s online presence so that you can deal even with the global customers. You can link to the forums, advertise and share your products across several online platforms to attract global buyers.

4.     The website serves as a credible source

A website serves as one of the most credible sources to exemplify your company. It even serves as an office where you can depict your services, products, and your company’s USPs to attract the buyers.


Website development is imperative for every business. It takes a business to the global front and enhances the revenues. If you also wish to take your business internationally and boost your revenues then go for website development.

5 reasons why it’s time to focus on social media marketing tactics

The number of mobile phone users and tech-savvy consumers has increased exponentially which has even increased the popularity of social media platforms. This denotes that businesses of all sizes should have a presence in social media and a stellar social marketing plan. Those companies who fail to do so lack behind its competitors in this digital world.

Modern-day consumers love to shop online. However, they go through user reviews, ratings and description of the products before buying. The customers even love interacting with their favorite brand on various social media platforms. Hence, social media presence can influence the customers and lead to a rise in the sales.

Merely developing content and posting it is not sufficient. You need to implement effective social media strategies in order to make your business stand out.  You need to set specific business goals and develop a proper blueprint to achieve them. However, the biggest hurdle is that the trends in social media world keep on changing. The strategy that was effective four months back may not be able to garner the same success rate. So, you need to sit down and research every week to manage your social channels efficaciously.

For this, you’ll have to gauge the effectiveness of your marketing campaigns from time to time. Some of the metrics that you can use are a number of views, sharing, lead generation, and sales metrics. If you’ll follow all this then you’ll surely witness speedy results.

Still not convinced? Here are 5 topmost reasons why you need to focus on your social Media marketing strategy: 

1.     It helps the companies to be on track

Prior to developing social media marketing strategies, the companies need to analyze their strength and weaknesses and how social media can be used to overcome the weaknesses and to make the most of the strengths.  This analysis not just helps in enhancing the marketing strategies, but it also provides insight into your company’s current status.

2.     It helps to know your customers

With constant social media marketing, you’ll be able to know your customers better. You’ll have an idea about their likes, dislikes, interests and somehow be able to predict future trends. Most of the online platforms provide detailed analysis that helps to develop stellar social media campaigns.  Enhancing your strategies from time to time gives you an idea of latest trends so that you can post relevant content that attracts the customers.

3.     It enhances your competitiveness

Just like your company, your rivals must also be having their social marketing strategies. The fact that gives you a competitive edge is the relevancy and effectiveness of the campaigns. That is why it is imperative to enhance your social media marketing plan with evolving social media. It will surely enhance your competitiveness.

4.     It improvises customer service and communications

The social media platforms can be used to get feedback about the products and services by virtue of being instantaneous in nature. You can communicate with the customers and this fosters positive relationship which is really good for the business.

5.     It is cost effective

Though social media is not monetizing, still it is an effectual marketing platform which is even cost-effective in comparison to the traditional methods of marketing. The platforms aid the marketers to target a specific group of customers. Furthermore, different platforms provide great tool at a marginal price.

Implementing social media marketing campaigns effectively is the need of the hour. That is why you should turn to experts like Digitalseed to take your social media marketing to the next level.

Five reasons mobile marketing is the best marketing strategy for the present generation

Marketing is imperative for every business as that is the thing that introduces business offerings to the masses and takes it to the zenith of success. With the advancement in technology, the businesses need to enhance their marketing strategies and adapt to the technological changes to keep pace with the competition. In this interconnected world, the biggest marketing trend undoubtedly is ‘mobile marketing’.

According to an article on Forbes, the rate of mobile adoption is increasing exponentially which was an impressive 80% in the year 2016. Furthermore, the average rate of smartphone conversion is 64% for e-commerce sector. These stats are sufficient to justify that mobile marketing is the need of the hour. There are few more reasons to target your marketing to mobile devices:

1.      The average time spent by people on their smartphone is increasing

People from all across the globe are addicted to smartphones. They spend more than five to six hours daily on the mobile phones. The users often use their smartphone for different tasks including internet surfing, gaming, listening to music or any other task. In this scenario, you can capture their attention by planning a marketing campaign that targets towards the mobile devices. Mobile applications are all the rage so you can build your own user-friendly mobile app or you can make your website compatible with all screen size.

2.      The online business is facilitated by mobile marketing

A legion of consumers makes their online purchase on the go by searching for the products and ordering them via their mobiles. More than 50% of e-commerce visits are initiated from mobile phones. Everything right from the order of apparels and gadgets to pizzas and burgers is done via smartphones by using apps. Industry giants like Amazon, Myntra, Dominos and Flipkart have realized the significance of mobile marketing and that is the prime reason that they have gone for mobile-friendly websites, portals, and apps.

3.     Mobile technology enhances user-experience

The people of the present generation are occupied in their mundane routine. Thus, they prefer mobile technology to get things done in just a few taps on the screen. They search for information online and even make most of their purchases online. Therefore, those businesses that have stellar marketing strategies can benefit from this in a big way. If your website is optimized for search engines and is easily navigable, then that will definitely drive more and more traffic to your website that may convert to customers and generate huge revenues.  Furthermore, search engine algorithms give preference to mobile-friendly websites.

4.     The open rates of SMS is higher than email

Opening an SMS doesn’t require active internet plan, so its opening rate is 98% in comparison to the 90% opening rate of emails. Secondly, SMS is a kind of instant marketing where the message will directly pop-up on any mobile devices. You can tailor your SMS to catch the attention of the readers and compel them to go for your products or services. They may be interested in researching the product and then buying it.

5.     Mobile marketing has an enormous expanse

Mobile devices are possessed by people of all demographics by virtue of being cheaper, lighter and portable. The mobile phones users are exponentially greater than laptop or PC users. Thus, mobile marketing gives you an opportunity to reach out to larger masses.  


Interested in mobile marketing? Choose Digitalseed

6 Reasons Digital Marketing can aid in Growing your Business

The changes in technology have impacted the marketing sector in a big way. Nowadays, businesses whether big or small, are spending a hefty amount on digital marketing to expand the reach of their business and to have a global presence. The online marketplace is huge and offers tremendous opportunities. Promoting your brand online can drive enormous traffic to your brand’s website. However, merely growing website traffic cannot boost your company’s revenues. The traffic needs to be converted into leads for the success of your business. This is exactly what Internet marketing does. It attracts the target audiences and converts them into customers, leads or subscribers. Therefore, every business is now heading towards online marketing. By applying digital marketing strategies, companies can make wise investments and grow their business.

Following are some more reasons that prove that digital marketing is essential for the growth of a business.

  1. The online field is leveled by digital marketing

Digital marketing gives equal opportunities to small and large businesses to compete with each other thereby leading to increase in the competition. Through this medium, small businesses are provided with all the resources for their sustenance in the market which were earlier provided only to the large businesses.

  1. Digital marketing is cost-effective

It is evident that small businesses possess less capital and fewer resources than the giants. The traditional form of marketing is not suitable for small businesses as they simply cannot afford it. However, Internet marketing provides them with an opportunity to promote and grow their business by making a meager investment. Furthermore, the marketing channels deliver impressive results.

  1. It emphasizes on conversion optimization

Online marketing strategies involve SEO, social media marketing, email marketing and all other popular strategies that guarantee conversion of traffic to subscribers, sales or leads. These techniques ensure that the conversion rate is higher in case of online marketing.

  1. Digital Marketing is a source of earning maximum revenues

Effective digital marketing generates higher conversion rate that in turn garners enhanced profits for the business. Furthermore, digital marketing techniques employ advanced technologies that can help your business to attain greater heights of success at a relatively low cost thereby leading to maximum profits. The companies can then expand their workforce and capture both local and global market. It has also been clearly noticed that small businesses that adopted new technologies earned more revenues than large businesses.

  1. Digital marketing leads to the increase in demand for goods

Digital marketing has facilitated the people to find the products that suffice their needs. This gives a complete picture to the companies about the likes and dislikes of the target audience. So, they can manufacture the products catering to the needs of the consumers. Thus, it leads to an increased demand for the products that are liked by the people.

  1. Digital marketing influences the mobile users

Mobile phones are all the rage. In the present scenario, the best platform for online marketing is undoubtedly mobile phone. Therefore, digital marketing campaigns emphasize on promoting the brand among mobile phone users.

Digital / Online marketing can be a game changer for your business. If you wish to take your company to the zenith of success, then choose Digitalseed for your online marketing.

7 reasons why every business should invest in SEO

In this competitive era, it has become requisite for every business to increase their customer base in order to sustain the competition. Modern-day customers are intelligent, knowledgeable and they have ample of information at their disposal. So, they cannot be lured by the conventional marketing techniques. Customers prefer those products that stand out.  It is therefore anticipated of every business to enhance the quality of their products. Apart from this, it is equally important to have sound marketing strategies that use those techniques that are customer-centric, and relevant in the present scenario. Search Engine Optimization or SEO is one of these.

SEO plays a major role in boosting your business’ marketing. Getting high ranks on the search engines is imperative as it drives traffic to your website and introduces your business offerings to the potential customers. Apart from this, there are seven good reasons that prove every business should invest in SEO.

1.     Omnipresent

More than 90% of the people search for the products on the internet prior to buying them. Every single search result or query that is made on the internet is recorded. SEO experts dig out information from this chunk of data and analyze the effective marketing strategies. If your information is on the subject that users search the most then you’ll get more visitors and few of them may even be interested in buying your products.

2.     Return On Investment (ROI)

The major aim of all the marketing strategies is to generate leads and to increase the reach of your business. Many research have shown that if your website is Search Engine Optimized then you’ll receive more than 33% more visitors. Furthermore, SEO is cost-effective and it garners great ROI.

3.     It creates your brand’s image

Search Engine Optimization is not just helpful in increasing your ranking in the organic search but it also builds a reputation for your brand. SEO focuses on superior quality content which in turn garners more visitors and builds brand image.

4.     It gives your business a chance to compete in the global market

 Local brands get a global platform and compete against global giants with the help of SEO. It helps your business to get a better position in the global search. It aligns your business to cater to global customers needs. Thus, it facilitates the SME’s to get great customer engagement.

5.     It increases your customer base via mobile phones

Nowadays, mobile phones have become an essential part of our lives. This is the prime reason why mobile traffic is the most dominant force on the internet. An array of SEO techniques is being developed in order to suffice to the needs of the mobile users. These techniques help in growing your local customers by allowing them to find and connect with you when they visit your area.

6.     To stay alive in the competition

Search Engine Optimization helps your business to stay online and rank higher in search engines, which is very much essential in this digital era. This is the reason why companies either outsource SEO services or have their in-house team of SEO experts. If you also wish to thrive in this competition, then SEO is the most vital tool for your business.

7.     Video content

YouTube and other video platforms are gaining immense popularity nowadays. Advertisement on YouTube is the new way of marketing your brand. Here also, you’ll need effective SEO strategy to ensure that your videos are accessible to wider masses. SEO techniques aid your business by providing adequate links and promoting it in an effective manner.

How Digital marketing expert Can Boost Your Sales

In present business climate, many business individuals are struggling to adapt to the complexity of the advanced business process or sales cycle as well as marketing & sales channels. Marketers who are following the digital marketing experts merely getting the success in their business rest still seem struggling for a small achievement.

The traditional sales process adhere familiar and depth rooted pattern where field executives meet the clients or customers, explain or educate them, create use cases and close the deals. But with the technological enhancement, the business world is getting changed by hiring the digital marketing expert in order to explore the business opportunities in the online market and eventually increase the sales.

Let’s focus on those factors that how digital marketing expert can boost your sales:

Stay Connected To Your Customers

See, you cannot reach to each and every customer at the same time at any place but through digital marketing, you can stay connected with a number of customers at the same time. Here you can educate and provide assistance to your customers anytime, anywhere.

Today’s customers are more technical than ever. They spend more time on self-educating via digital channels. So, call your nearest digital marketing expert today and drive your successful online sales.

Know Your Customers

Digital marketing channels provide your access to an incredible number of data. B2B sales strategies utilize this information to know more about customers. In order to increase the actual sales, you must really know your targeted customers and digital marketing expert can do this better for optimum business results.

Your digital marketing expert can make you enable to know the people who visit your site and their behavior on your website for instance, are they repeated visitors? What did they do or view? Were they on mobile or desktop? This is such information that can help you out to discover the customer’s expectations on almost all platforms incorporating email, web or social media.

Interact With Your Customers Online

Many business individuals do not have an idea that digital channels are more interactive than other advertising methods. Now businesses can be driven in an effective manner with online tools for result oriented sales process.

A digital marketing expert can deliver you great experience where you can interact with your customers across all the digital marketing platforms. When you interact with your customers online, you create loyal customers and this increase your sales with double speed.

So, transform your business world and boost your sales by hiring a good digital marketing company or a digital marketing expert.

The Scope of Digital Marketing For Small Businesses

It can be seen everywhere that digital marketing has taken a newbie revolution in the business world. Whether for small or big task people are taking recourse of the internet and because of this craze, the digital marketing scope in every business is increasing day by day.

Whether you are running your own local restaurant, electronic shop or charitable trust, digital marketing can help you to lead your business to the next stair.

Now let’s take a tour of those factors that tell the digital marketing scope for small businesses:

Customer Engagement: Current customers have become the internet savvy hence, it becomes imperative to grab the focus of the online customers and for doing so it is obligatory to understand the digital marketing scope. With the use of social networks or website blog, you can engage with your prospective customers.

Customer Tracking: There is no need to wait for a long week or month just to get estimated reports while driving your digital marketing campaign. You can get the real-time information about your customers through digital marketing campaign.

With the use of Google analytics, you can gain all the relevant information related to web traffic what you receive. It also tells you customer demographics and behavior that where and what activities are played by the specific customer.

Brand Promotion: A stranger cannot call you with your name until you tell him/her your exact name. In the same way, no buyer can know your brand until you tell or explain your brand name. Currently, people buy merely those things by which they are familiar or identified. Hence, you can see the digital marketing scope that how people are running after the marketed products. So, understand the digital marketing scope and implement it in your marketing campaign in order to promote your brand.

Better ROI: The previous method of marketing a brand has gone far. Present marketers are adopting the digital marketing campaign in order to get a higher return on investment.

Digital marketing delivers the highest return on investment in comparison to other marketing investment such as TV advertising, roadside billboards etc. So, experience the better ROI and revenue by implementing the digital marketing concepts in your business website.

So, there is such a huge digital marketing scope that no business individual can avoid because with the changing era and competition among the various brands, digital marketing scope will be increase more and more.

Seven Digital marketing concepts That Every Entrepreneur Should Know

Digital marketing has become the essential necessity of every business website because everything has gone viral on the internet. People love to seek or search any deal via using the internet. Hence, the crucial need of digital marketing concepts takes place.

The current business world is dependent on the online marketing and many businesses get fail in the lack of adequate digital marketing knowledge. Gone are the days where offline marketing took place. Present marketing scenario has transformed into digital marketing.


So, let’s see few things related to digital marketing concepts that every entrepreneur must know:

SEO/SEM:   SEO (search engine optimization) is the technique to raise the ranking on Google search engine and SEM (search engine marketing) is the process of evolving the website traffic with potential buyers. These are the techniques that every business individual must adopt in order to promote the brand and increase sales.

Social Media Marketing: This is such a way to create awareness about your brand or services among the targeted buyers through the social networks. Here you can grab your audience via your tempting posts, contents, videos, and infographics. So, social media is one of the best digital marketing concepts that increases more traffic to your site. Few most popular social networking sites are Facebook, Twitter, Google+, YouTube, Pinterest and, Foursquare etc.

Content Marketing: Publish compelling contents using long tail keywords on various platforms that can be social media, your website blog, and other business websites. People take interest in quality contents. So, get ready with this one of the most vital digital marketing concepts during your brand marketing campaign.

Email Marketing: Such an overwhelming way to make your existing customers remember about your brand or products. Email marketing is one of the digital marketing concepts that sustains your existing clients or customer or brings them back to your site.


Affiliate Marketing: This is kind of performance-based digital marketing concept where you need to pay to other business websites for sending traffic to your site in order to receive more leads and generate sales.

Inbound Marketing: Inbound Marketing is more than content writing. It is such a better way to attract more audience by creating a blog post, videos, infographics, presentations, ebooks, press release, and newsletters etc.


It’s time to adhere the digital marketing concepts just to grab the online presence of your brand or product in the digital world. So, hire digital marketing concepts through any digital marketing agency and enlarge your business with more speed.

A Significant Role Of Social Media In Business Industries

In today’s world, since the brand promotion is mostly through the digital marketing services and social media is obviously the vital part of a digital marketing package. Specific industry adopts the distinct marketing concept for raising the business output.

Well, it’s not easy to compete with other brands because there is a tough competition in the current marketplace. Digital marketing is the mere way to bring out your brand from the mob. Social media is such a vital factor of digital marketing services that acts as a ladder to take your business to the upgraded level.

There is no direct approach to outreach your customers just to describe your brand face to face. If you do so, then definitely they will go away. All you need to find the professional social media expert or organization because outreaching your customer through social media posting is such a strong tool.

Nobody is really interested in face to face conversation because they cannot spend their time in listening to each and every business but when they browse the internet and use social media, they go through those posts or advertisements that seem eye catchy or interesting. Hence, market your product through social media is much more effective and result oriented factor and this can be achieved by hiring the digital marketing services.

So, find the social media marketing experts first because it is not as easy task as it seems because merely the social media expert knows where and when to submit or publish your blogs or posts. It would give better results if you give your total social media marketing responsibility to the social media optimization expert or the company what you hire for digital marketing services.


When you hire the digital marketing service, each single post via social media platform creates awareness about your brand and this is such a way that gains the trust of your targeted buyers. As much as you gain the trust of the targeted buyers, you start gaining the profit from your brand production or services that your offer.

Social media also generates organic traffic to your business website. The result of social media optimization affects your business positively because as soon as people gets familiar with your brand or business they start browsing your products and this process convert them into your esteemed buyers.

Thus, consult a good digital marketing services provider and get optimized your site with social media marketing for your business evolutions and profit generating.