How Digital marketing expert Can Boost Your Sales

In present business climate, many business individuals are struggling to adapt to the complexity of the advanced business process or sales cycle as well as marketing & sales channels. Marketers who are following the digital marketing experts merely getting the success in their business rest still seem struggling for a small achievement.

The traditional sales process adhere familiar and depth rooted pattern where field executives meet the clients or customers, explain or educate them, create use cases and close the deals. But with the technological enhancement, the business world is getting changed by hiring the digital marketing expert in order to explore the business opportunities in the online market and eventually increase the sales.

Let’s focus on those factors that how digital marketing expert can boost your sales:

Stay Connected To Your Customers

See, you cannot reach to each and every customer at the same time at any place but through digital marketing, you can stay connected with a number of customers at the same time. Here you can educate and provide assistance to your customers anytime, anywhere.

Today’s customers are more technical than ever. They spend more time on self-educating via digital channels. So, call your nearest digital marketing expert today and drive your successful online sales.

Know Your Customers

Digital marketing channels provide your access to an incredible number of data. B2B sales strategies utilize this information to know more about customers. In order to increase the actual sales, you must really know your targeted customers and digital marketing expert can do this better for optimum business results.

Your digital marketing expert can make you enable to know the people who visit your site and their behavior on your website for instance, are they repeated visitors? What did they do or view? Were they on mobile or desktop? This is such information that can help you out to discover the customer’s expectations on almost all platforms incorporating email, web or social media.

Interact With Your Customers Online

Many business individuals do not have an idea that digital channels are more interactive than other advertising methods. Now businesses can be driven in an effective manner with online tools for result oriented sales process.

A digital marketing expert can deliver you great experience where you can interact with your customers across all the digital marketing platforms. When you interact with your customers online, you create loyal customers and this increase your sales with double speed.

So, transform your business world and boost your sales by hiring a good digital marketing company or a digital marketing expert.

The Scope of Digital Marketing For Small Businesses

It can be seen everywhere that digital marketing has taken a newbie revolution in the business world. Whether for small or big task people are taking recourse of the internet and because of this craze, the digital marketing scope in every business is increasing day by day.

Whether you are running your own local restaurant, electronic shop or charitable trust, digital marketing can help you to lead your business to the next stair.

Now let’s take a tour of those factors that tell the digital marketing scope for small businesses:

Customer Engagement: Current customers have become the internet savvy hence, it becomes imperative to grab the focus of the online customers and for doing so it is obligatory to understand the digital marketing scope. With the use of social networks or website blog, you can engage with your prospective customers.

Customer Tracking: There is no need to wait for a long week or month just to get estimated reports while driving your digital marketing campaign. You can get the real-time information about your customers through digital marketing campaign.

With the use of Google analytics, you can gain all the relevant information related to web traffic what you receive. It also tells you customer demographics and behavior that where and what activities are played by the specific customer.

Brand Promotion: A stranger cannot call you with your name until you tell him/her your exact name. In the same way, no buyer can know your brand until you tell or explain your brand name. Currently, people buy merely those things by which they are familiar or identified. Hence, you can see the digital marketing scope that how people are running after the marketed products. So, understand the digital marketing scope and implement it in your marketing campaign in order to promote your brand.

Better ROI: The previous method of marketing a brand has gone far. Present marketers are adopting the digital marketing campaign in order to get a higher return on investment.

Digital marketing delivers the highest return on investment in comparison to other marketing investment such as TV advertising, roadside billboards etc. So, experience the better ROI and revenue by implementing the digital marketing concepts in your business website.

So, there is such a huge digital marketing scope that no business individual can avoid because with the changing era and competition among the various brands, digital marketing scope will be increase more and more.

Seven Digital marketing concepts That Every Entrepreneur Should Know

Digital marketing has become the essential necessity of every business website because everything has gone viral on the internet. People love to seek or search any deal via using the internet. Hence, the crucial need of digital marketing concepts takes place.

The current business world is dependent on the online marketing and many businesses get fail in the lack of adequate digital marketing knowledge. Gone are the days where offline marketing took place. Present marketing scenario has transformed into digital marketing.

 

So, let’s see few things related to digital marketing concepts that every entrepreneur must know:

SEO/SEM:   SEO (search engine optimization) is the technique to raise the ranking on Google search engine and SEM (search engine marketing) is the process of evolving the website traffic with potential buyers. These are the techniques that every business individual must adopt in order to promote the brand and increase sales.

Social Media Marketing: This is such a way to create awareness about your brand or services among the targeted buyers through the social networks. Here you can grab your audience via your tempting posts, contents, videos, and infographics. So, social media is one of the best digital marketing concepts that increases more traffic to your site. Few most popular social networking sites are Facebook, Twitter, Google+, YouTube, Pinterest and, Foursquare etc.

Content Marketing: Publish compelling contents using long tail keywords on various platforms that can be social media, your website blog, and other business websites. People take interest in quality contents. So, get ready with this one of the most vital digital marketing concepts during your brand marketing campaign.

Email Marketing: Such an overwhelming way to make your existing customers remember about your brand or products. Email marketing is one of the digital marketing concepts that sustains your existing clients or customer or brings them back to your site.

 

Affiliate Marketing: This is kind of performance-based digital marketing concept where you need to pay to other business websites for sending traffic to your site in order to receive more leads and generate sales.

Inbound Marketing: Inbound Marketing is more than content writing. It is such a better way to attract more audience by creating a blog post, videos, infographics, presentations, ebooks, press release, and newsletters etc.

 

It’s time to adhere the digital marketing concepts just to grab the online presence of your brand or product in the digital world. So, hire digital marketing concepts through any digital marketing agency and enlarge your business with more speed.

A Significant Role Of Social Media In Business Industries

In today’s world, since the brand promotion is mostly through the digital marketing services and social media is obviously the vital part of a digital marketing package. Specific industry adopts the distinct marketing concept for raising the business output.

Well, it’s not easy to compete with other brands because there is a tough competition in the current marketplace. Digital marketing is the mere way to bring out your brand from the mob. Social media is such a vital factor of digital marketing services that acts as a ladder to take your business to the upgraded level.

There is no direct approach to outreach your customers just to describe your brand face to face. If you do so, then definitely they will go away. All you need to find the professional social media expert or organization because outreaching your customer through social media posting is such a strong tool.

Nobody is really interested in face to face conversation because they cannot spend their time in listening to each and every business but when they browse the internet and use social media, they go through those posts or advertisements that seem eye catchy or interesting. Hence, market your product through social media is much more effective and result oriented factor and this can be achieved by hiring the digital marketing services.

So, find the social media marketing experts first because it is not as easy task as it seems because merely the social media expert knows where and when to submit or publish your blogs or posts. It would give better results if you give your total social media marketing responsibility to the social media optimization expert or the company what you hire for digital marketing services.

 

When you hire the digital marketing service, each single post via social media platform creates awareness about your brand and this is such a way that gains the trust of your targeted buyers. As much as you gain the trust of the targeted buyers, you start gaining the profit from your brand production or services that your offer.

Social media also generates organic traffic to your business website. The result of social media optimization affects your business positively because as soon as people gets familiar with your brand or business they start browsing your products and this process convert them into your esteemed buyers.

Thus, consult a good digital marketing services provider and get optimized your site with social media marketing for your business evolutions and profit generating.

How Content Marketing Boosts Your Sales?

As the saying goes- “Content is King”. With relevant and up-to-date content, you can hit your target audience and develop trust and reliability within your business. Content marketing is the most powerful sales tool that helps you to break through the clutter and hit the minds of your targets. By creating powerful content, you not only draw the attention of your consumers, but also pose a solution to their problems. Besides informing, content engages your audience in various ways, and if done in a tactical way, can successfully turn your leads into sales. Read on to know how content marketing helps you to achieve your sales targets.

#1 Build Trust in Your Consumers

Your site visitors see you through your content. Studies have confirmed that most decision-makers choose to go by articles, blogs, and not ads, for the simple reason that articles inform your customers, educate them, and help them to choose their products and services wisely. Thus, they become informed decision makers. With good quality content, you gradually connect with the emotions of your audience, which brings more trust and reliability within your brands. According to surveys, content marketing can bring 7.8 times more traffic to your website, which increases potential chances of sales.

#2 High Engagement & Brand Recall

Digital marketing company provides effective content marketing channels, through which you can create customized content for your larger target audience, and improve their engagement rates. Personalized content helps customers to remember a brand name, and you get a quicker brand recall. Your consumers also engage personally, and give individual feedback, with complete the brand communication loop. Today, 56% of marketers believe in personalized content creation to drive more sales.

#3 High Conversion Rates

Content marketing is most useful in driving higher conversion rates. Businesses adopting modern content marketing strategies, witness 6 times higher conversion rates, as compared to the non-adopters. Content marketing is a matter of time, money and skill; however it yields productive results in converting your leads to end-users.

#4 High Lead Generations

While content helps you to make more sales from your leads, it also provides you with higher lead generations. Through planned content marketing, you can create leads, as many as three times, compared to the traditional marketing channels. Also, as you get more leads, your content marketing spends gradually decreases. Therefore, content marketing is cost-efficient, and exceeds your sales speculations.

References:

  1. https://100mba.net/mba180/
  2. https://www.emergeinc.com/how-content-marketing-drives-sales/
  3. http://contentmarketinginstitute.com/2016/08/content-marketing-stats/

Mobile Marketing Challenges & How to Face Them

Every opportunity has its challenge. Even in digital mobile communications, marketers are bombed with emerging challenges and often they are at a fix. When there are multiple opportunities in the same channel or forum (in this case, mobile), which is quite common for digital sector; there comes the real challenge: which particular way should I talk to my customers? Besides this, there are many other disputes which marketers stay awake, even at night. Let’s have a look at the most faced mobile marketing challenges in today’s age and time, and how you can deal with them.

#1 Mobile App or Site

If you are a well known brand where consumers are freaking crazy for your products, developing a mobile app will work wonders by taking your consumers directly to your virtual shop, and deliver good experience of product browsing. For example, if you are a cosmetic brand, retail shop where consumers are more interested in your products and are hardly concerned about your business as a whole, go for an app.

And if your consumers love to seek information, like a hospitality site, restaurants, medical clinics, spas and saunas, first develop a mobile site. In case you are a new player in the game board, well develop a mobile-friendly site.

#2 Mobile Content Delivery

Delivering content that not only reaches your consumers but also evokes reaction is sometimes difficult, especially when the content fails to fit within the screen size of the mobiles. The only way out is to opt for responsive design, which again brings few challengers like spending more time in creating different design layers, and ensuring that it fits all screen sizes.

#3 Understanding how Consumers Consume Mobile Content

Remember that mobile is an integrated part of every consumer’s daily life. After receiving your content, consumers can give varied reactions. Some might go to your site-landing page, others can recommend your name to their peers, and few more can go through your message and scrutinizes your business. A handful of them can also ignore you. Whatever the reaction, you must keep a track of it. Just like you track your website visits, mobile communication are no exception.

#4 Frequency of Mobile Marketing

Some well renowned marketers have confessed scratching their head, trying to figure out how frequently they must target their consumers through their personal devices. The answer is simple. Whether you target once a day, or in an hour, or may be once a month (which is too rare though); you must develop a call-to-action message, make it more creative and justify your frequency, taking a look at your mobile marketing goals. All these answers will fetch you the right decision.

References:

http://sherpablog.marketingsherpa.com/mobile/mobile-marketing-challenges/

What is digital marketing?

Everything About Digital Marketing As Per Present Market Trend

The biggest question that comes to every marketer’s mind in today’s competitive era is “what is digital marketing?” because every business is in rivalry to know this trendy marketing process and want to implement it so as they can have the true business presence in the market.

What is digital marketing?

Digital marketing is the vital part of any business process when your product or service is ready to serve and sell. There are 7- great digital marketing ways to create the market image of your brand that are:

1.Search Engine Optimization: Search Engine Optimization or SEO is the effective online marketing tool to lead your web or landing pages on the top search engine page so as when a targeted buyer search anything allied to your product or service can find you web pages in a search result.

2.Search Engine Marketing: SEM is the way to boost traffic on your business website and this help you to convert your visitor into buyers.

3.Social media marketing: This is one of the popular ways of grabbing more audience and traffic on your site via social networking. Various social networking sites take place in this marketing process those are Facebook, Twitter, Youtube, Pinterest, Instagram, Google+ etc.

4.Email Marketing: When a person opens the personal computer and connects to the internet then, the first thing that most of the people do is checking the emails hence, email marketing is the better option to create awareness about your brand among your targeted buyers.

5.Pay Per Click Advertising:  PPC is the another tool that advertises your product on other related sites so as you can grab the audience that is seeking the same product or service.

6.Content Marketing: In order to tempt and sustain the potential buyers, content marketing works well. So, either hire any content writer or digital marketing company in order to have a massy relationship with your esteemed buyers and potential ones.

7.Mobile Marketing: Mobile marketing brings the revolution in the marketer’s life because those who understand the role of mobile marketing in business, earns more than the other marketers whether they are selling the same quality product or service.

This is all about the digital marketing tools that essentially every marketer should know along with- “what is digital marketing?

 

So, before implementing the digital marketing tools in your business, you must know that what is digital marketing?  How it works best for business organizations so that the precise online marketing can be implemented in your business for better business opportunity and appropriate business revenue.

How will Mobile Marketing Develop Your Brands

With 1 billion of mobile subscribers just from India, you must now take the hand-held device seriously. Remember, it’s not just a device, but a platform, full of consumers, who are constantly on the search of something “new”. And if you can quench their hunger, well they are yours. Mobile marketing has indeed become a trend, and if you are not using such opportunities, you are losing quite a lot. Read on to know how mobile marketing will help you to develop your brand in the minds of your audience.

  1. High Mobility & Response Rates

Your consumers are constantly carrying their cell phones, wherever they go. Therefore, there’s no way that they won’t notice you. Your messages reach them instantly and receive some kind of response. Research states that mobile reach has increased to 80%. Also, the response rate is about 15%, which is more than traditional advertising, accounting for 2% to 3%. With high mobility and increasing reach; you can’t lose your customers.

  1. High Interactivity

Since your consumers respond to your communication through their mobiles, you can take it forward and engage them into an interactive session, which can be solving a riddle, filling up survey forms, or asking for feedback. In any case, you are engaging your audience and encouraging two-way communication consistently. Consumers love to talk, and when you ask for their recommendation, well they make your brand a family member.

  1. Integrate Marketing Campaigns

Through the personal cells and by consulting a digital marketing company, you can best integrate your marketing campaigns and enhance your brand’s presence. It gives you a wonderful opportunity to amalgamate innovative advertising and promotional tactics with your existing mobile marketing efforts, to drive constant engagement and boost awareness about your products and services. By doing so, you not only covert customers from mobiles to your sales counter; but also make a long-lasting image in their minds. 68% of companies have successfully integrated mobile marketing efforts with overall marketing strategy.

  1. Customization

Mobiles give you the bright opportunity to target your customers individually and customize your message to strike their minds and touch upon their hearts. By personalizing message, you get to know them better, interact with them and understand their specific needs, and create a common space between your brands and its end-users. Customized messages are more effective in stimulating responses, and delivers a “yes, this is what I am looking for” feeling to your customers.

 

References:

  1. http://www.strategicgrowthconcepts.com/marketing/mobile-marketing/benefits-of-mobile-marketing.html
  2. http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  3. https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016

Mobile Marketing Trends to Watch Out in 2017

Mobile is the new mantra in digital communication. While all throughout these years; consumers were targeted through their desktops, now the trends have shifted towards mobiles and mobile-related devices like tabs, iPads and Kindle. Today, users are active in their mobiles. They browse, they choose their products and brands, they provide feedback and even recommend brands; all by using their mobile devices. Therefore, mobiles are and will be an effective channel to target consumers.

In the growing age of mobile marketing, there are few trends to look for, in 2017:

  1. Instragram Advertising

A mobile-only application, Instagram has been flooding the digital marketing industry with its immense popularity and large number of users, as many as 400 millions. Research confirms that more than 60% of users log in on a daily basis, making the portal second-most engaged social network, after Facebook. Therefore, you can imagine, if your ads are liked even by a 1% or 2% of them, you have clicked it.

  1. Multi-Device Marketing

Besides smartphones, the next year is going to be full of smart watches, gaming platforms, smart TVs, and not to miss, innovative tablets. With such a variety of digital channels, you now know the plethora of opportunities awaiting your call. Adapting to such emerging trends will make your online communication more dynamic, flexible, and customized. Customers will recognize you more, and will want to connect to your business.

  1. Video Advertising

With users spending almost 20% of their time with their personal cells; video ads are something to look for. YouTube has already started the trend and are now mobile-friendly. By engaging consumers in your video ads that too in their mobiles, digital marketing company will deliver a “Seeing is Believing” experience, and they are surely going to fall for your brand.

  1. Merger of e-commerce & Social Media

Shopping carts and social media – they are getting more connected and with “Buy Now” button for Facebook, portals like Pinterest and Instagram are being associated with e-commerce sites, Thus, the thin line between the two is gradually decreasing, giving you more chances of establishing 360° communication and integrating your digital campaigns.

  1. Customized Applications

2017 will definitely revolutionize the concept of customization by personalizing applications according to the taste and choice of its users and speak to each of them, individually; thus creating a personal space for interaction and enhancing brand persona through digital channels.

References:  

  1. https://www.statista.com/topics/779/mobile-internet/
  2. http://www.techinfoworld.com/top-mobile-marketing-trends-2017/
  3. https://www.brandwatch.com/blog/37-instagram-stats-2016/

Why should you consider going mobile digitally?

Of late, mobile and mobile-based devices like tablets, iPads, and the newly launched Kindle have witnessed massive searches from its users. With information available in just one click, today’s consumers prefer to browse through their personal cells. Most of them also spend maximum time searching for their desirables, through their smartphones. Such market insights clearly prove a point – mobile is a powerful and effective medium to hit your targets. Few years ago, mobiles were nothing but devices; however today, as we come across market data and analyze various statistics, we can conclude that mobiles are now platforms through which you can send your message to your end-user.

Here are the top reasons for going mobile digitally and using it as a part of online marketing technique:

#1 Your Consumers are there

Mobile phone penetration around the world is about 53%. Mobile share of organic search engine visits has been reported to be 48%. Such data tells you that your consumers are constantly live on their cell. They are active 24*7, and prefer communications sent through phones. Sections like apparels, retail, and other consumer goods have witnessed more than 60% searches from mobile and mobile-based devices. If you have to win the hearts of your customers, think mobile.

#2 Your Competitors are doing so

Most brands have taken into mobile platforms. Whether a new restaurant in town or an old retail; brands are now considering mobile, as one of the most powerful channels to talk to their customers and develop good relationship. And you being one of them must start thinking on the same lines, to get desired results.

#3 You Cut down Costs

Yes, you heard that right. Mobile marketing helps you to reduce your marketing spend, since it comes at cheaper rates. Each message can cost you around 40 – 50 INR, which is way cheaper than direct mails. With the help of a digital marketing company, you can minutely target your messages to the desired audience profile and control your budget.

#4 Your Consumers Read Your Messages

Unlike TV ads or promotional mails where consumers are forced to read your communication; out here they read your messages till the end; if only they are short, crisp and to-the-point. Consumers not only read the mobile texts but also responds to them, it it’s relevant to what they are looking for. In just few minutes, you can instantly engage your customers and create good impression about your brands.

 

References:

  1. https://www.statista.com/topics/779/mobile-internet/
  2. http://www.rpjkservices.com/10-Reasons-Why-Your-Business-Must-Use-Mobile-Marketing-Now.html