Importance of Digital Media Marketing for Startup Businesses!!

Small business started recently with an objective to grow at rapid pace and genuinely solve the need of customers or consumers by providing valid solutions to their problem with the set of innovative products is nothing but a startup. Even if the product or services provided by startup are innovative and have the ability of creating higher impact then also if startup fails to promote that in right way and through right channel like digital media marketing then all will go in-vein.

In today’s world, priority of startups is to compete effectively, achieve rapid business growth, manage spend efficiently to make it more sustainable and finally reach break even in stipulated time frame or deadlines. To make all this happen, they need to choose effective way of marketing which will easily reach masses in less time and will get the quick returns in lesser costs. This is where Digital Media Marketing comes to the picture, because of its unique value propositions i.e. because of its importance for Startup Businesses –

  1. Digital Media Marketing has range of various online channels like SEO, SEM, Social Media, Email Marketing and SMS. These channels can be used to easily reach masses in quick time. Today there are lot of technologies like Facebook Ads, Google Ads or Email Platforms like Mailchimp that can be used to get short term returns and visibility to masses just by spending lesser bucks.
  2. Today more than 3 Crore people from India use Facebook so with the help of digital marketing we can easily reach our audience from this 3 crore and you don’t have to spend much on its marketing. Developing brand on Facebook using its innovative brand / product page can help startups in not only engaging their audience but also in retaining them for long term benefit.
  3. Digital Marketing has capability of getting organic reach through its SEO channel which helps organization to get high quality and hot prospects for businesses.
  4. Email Marketing can help startups in sending bulk emails to its audience in much customized and creative format which can generate lot of leads / sales / transactions for businesses. Email marketing also helps startups in sending followup email, brand promotion emails, new product launch events to their existing customers to improve retention rate / repeat rate.
  5. SMS marketing can help startups in sending personalized messages to customers which can improve conversion rates and can generate lot of sales or cold calls for the organization in short time period.
  6. Google Adwords is most effective technology from Google to promote websites targeting specific business keywords which prospects may look for. Even though here brand will have to spend money for promoting products but quality of audience visiting website will be highly qualitative.

Importance of social and digital media marketing in business

All these features differentiate digital marketing from the traditional marketing. In traditional marketing businesses have to spend lot of money in creating and printing marketing collaterals, they also have to ensure that the printed material is distributed or displayed in right target audience which is very difficult to judge. Secondly to do all onsite activations organizations need to hire agencies or lot of resources to keep control over other companies which results into increase of marketing spend, whereas Digital Marketing is easy to execute and measure, even organizations can hire digital marketing companies to implement activities for them if they don’t really want to invest in resources. This means it is more affordable than traditional marketing.

So in 2016 we have seen that not only startups but all small, medium and large sized organization have understood the importance of digital media marketing for businesses and now have started following up all internet marketing practices for their companies.

We at Digitalseed provide complete support of online marketing to startups, small, medium and large businesses in setting up their digital marketing channel and execute end to end campaigns for them so if you are any of organization and are looking for digital marketing company then do visit us at www.digitalseed.in.

Important Digital Marketing Tips to improve your Online Sales

Digital Marketing has become integral part of each and every organization in today’s world. Being one of the most efficient technique for promoting brand and generating online sales in short time, Digital Marketing Tips are now used by every corporates to get the customers to their company websites. The most highlighted feature of digital marketing is that we can easily measure ROI of the campaign and can even optimize the marketing campaigns further to improve the overall output based on existing ROI. This results in reduction of the overall marketing spend and maximum returns at lesser costs.

Today in 2016, we have seen immense growth in the competition for every business category which is really good for the betterment of society but sustaining your business in this competition has become very difficult and for that marketers are using this latest internet marketing technology and quality service to stay ahead of everyone. This article will surely help you with Digital Marketing Tips to stay ahead of other marketers.

Previously marketers used to implement traditional marketing techniques but that required lot of manual efforts, resources and money. Even after executing all those activities organizations were not very sure on whether they will reach the right target customers or not but online marketing is equipped with latest tools and techniques which can enable marketers to target more specific user / audience and can get the desired results in limited budgets.

Now you will have a questions that what are the priority Digital Marketing Tips that each and every organization should follow to improve their online sales –

 

  • Create / Build Your Own User Centric Website – One of The Most important digital marketing tips is to create / build your own business website and provide all necessary information about your business / products to your end customers. The Website has to be complete with the required content and the contact information should be clearly visible so that customers can reach you. In case the product can be sold online the website should have enough provisions to enable online sales / transactions. The main focus of every business should be customer / user centricity and same should reflect from your website as well.
  • Start Blog – Blogs are used to convey all kind of business information to your stakeholders. You can convey different news related to your business category, achievements / happenings of your company on periodic basis and new trends in your business. That helps you to attract interested audience group to your website and to increase your indirect sales. Blog writing is indication that you are expert in your business field and can help you improve organic traffic to your website.
  • Write on other Publication – You can build your authorship and can establish yourself as a expert just by writing and publishing informative articles on other publishing platforms. This is one of the factors which may help in improving organic tractions to your website.
  • SEO and Social Media Marketing – Search engine optimization and Social media marketing have become vital part of online promotion activities in any organization because of their unlimited potential to provide customers / traffic to the website. Social media is powerful dynamic tool where lot of people interact with each other, share their thoughts / knowledge to learn new things. Same can be used by all the brands to interact with people, make people aware about their USPs, their products and they can enhance word of mouth publicity and social sales with the help of all the modern way of digital channels i.e. Facebook, Linkedin and Twitter etc. In case of SEO, major preference has to be given to on page optimization because as per Google’s recent algorithm, the maximum benefit will pass on to your website if your content is extremely good, free from plagiarism and unique.

 

But now the question is whether to hire team or hire digital marketing company to execute all these activities? Don’t worry we at Digitalseed – Online marketing company in Pune, can provide all the support to plan and execute all these activities. We have team of experts who can take care of end to end digital marketing promotions for you in your budgets. So now you don’t need to worry about hiring team of people, spending money on their salaries and making sure whether they are properly working or not. And the best thing is you dont need to hire any expert consultant who can guide you because we have team of experts who can not only guide but execute everything for you.