The Scope of Digital Marketing For Small Businesses

It can be seen everywhere that digital marketing has taken a newbie revolution in the business world. Whether for small or big task people are taking recourse of the internet and because of this craze, the digital marketing scope in every business is increasing day by day.

Whether you are running your own local restaurant, electronic shop or charitable trust, digital marketing can help you to lead your business to the next stair.

Now let’s take a tour of those factors that tell the digital marketing scope for small businesses:

Customer Engagement: Current customers have become the internet savvy hence, it becomes imperative to grab the focus of the online customers and for doing so it is obligatory to understand the digital marketing scope. With the use of social networks or website blog, you can engage with your prospective customers.

Customer Tracking: There is no need to wait for a long week or month just to get estimated reports while driving your digital marketing campaign. You can get the real-time information about your customers through digital marketing campaign.

With the use of Google analytics, you can gain all the relevant information related to web traffic what you receive. It also tells you customer demographics and behavior that where and what activities are played by the specific customer.

Brand Promotion: A stranger cannot call you with your name until you tell him/her your exact name. In the same way, no buyer can know your brand until you tell or explain your brand name. Currently, people buy merely those things by which they are familiar or identified. Hence, you can see the digital marketing scope that how people are running after the marketed products. So, understand the digital marketing scope and implement it in your marketing campaign in order to promote your brand.

Better ROI: The previous method of marketing a brand has gone far. Present marketers are adopting the digital marketing campaign in order to get a higher return on investment.

Digital marketing delivers the highest return on investment in comparison to other marketing investment such as TV advertising, roadside billboards etc. So, experience the better ROI and revenue by implementing the digital marketing concepts in your business website.

So, there is such a huge digital marketing scope that no business individual can avoid because with the changing era and competition among the various brands, digital marketing scope will be increase more and more.

How can you use Affiliate Marketing to Achieve Best Results for Your Business?

Affiliate Marketing is a smart way of advertising your brands in affiliate business sites, by paying a commission. It is an excellent marketing opportunity in the digital platform that allows you to place your ad in other sites, and get traffic. Thus, you increase your brand awareness, reach out to more people, and ensure active brand presence in all digital platforms. Affiliate marketing, if done in a tactical way, can give huge business to your brands. Here’s how you can use affiliate marketing in your digital communication:

  • Pay-for-Performance: You only pay, if you achieve your pre-determined targets- which can be click-through rates, revenue or market information. If no results are achieved, you don’t shell out any bucks.
  • Have Fixed Costs:The costs are fixed, and you can specify till what level of action, you pay what amount. At any time, you know your rates, and are aware about costs. It also gives you an additional advantage of keeping your digital marketing budget, within control. You make more effective use of your fixed costs.
  • Enhance SEO Results:Affiliate marketing also lifts up your page ranks. Affiliates use their own skills to enhance your brand’s presence in the online space. Research confirms that 80% of SEO are used in affiliate marketing. Thus, you get the opportunity to get web traffic from two sources- affiliate sites, and SEO rankings.
  • Expand Market: Affiliate marketing comes with low risks, which means you can look forward to expand your market, and reach people, beyond your defined targets.Today, affiliates use 40% of email marketing, 60% of blogging, and another 60% of social networking to expose your brand to newer markets.
  • Enjoy High Conversion Rates: With the help of a digital marketing company, you can convert your potentials into sales. Also, with increasing site access through mobiles, you can witness higher sales, than expected. Studies confirm that less than 10% of affiliates bring more than 90% of traffic, and conversions. More than 30% of your sales, generated from affiliates, come from mobiles. 50% of affiliate-related traffic happens from mobiles and tabs.
  • Customize:Here, you can customize your marketing programs, through affiliate networks, and third party hosting. Marketing experts recommend selecting a network that will cater to all digital services, including creative support. They also suggest brands to leave the site infrastructure to a third part host, however, brands mustset their own payment terms and conditions. This helps to make their site well secured, and credible.

Reference – https://marketingtechblog.com/benefits-affiliate-marketing/

How can Display Ads Enhance Your Digital Branding?

Display ads on your various websites allow you to deliver your brand message to the site visitors. These ads are usually displayed in your relatable sites, and more on social media networks like Facebook, Twitter, and other platforms, where your audience stay active round-the-clock. In these advertisements, you can display relevant texts, images, flash, video, and audio to grab your audiences’ attention. Display ads are more cost-effective, and exposes your business to multiple sites and channels. Read on to know how these advertisements can increase your brand’s online marketing:

  1. Reach the Right Audience Profile

Display ads allows you to focus on your desired target audience by minutely keying on demographic, geographic, behavior, and psychographic parameters. You can create tailor-made messages, and target niche segments of your audience group. With constant focus and customization, you can achieve relevancy in your message, enhance brand recall and engage the right target profile. Display advertisements help you to increase the in-target rates by about 45%.

  1. Drive Action

Display ads are highly effective and measurable channels through which you can aware your audience, influence them to take a call, and increase your market share. Retargeting and remarketing your ads, even though they aren’t clicked, helps by lifting your brand by about 31%. Studies show that retargeted display ads have the potential of increasing the brand search by more than 1000%, which means more people start searching about your brand, after receiving frequent communication.

  1. High Conversion Rates

With the help of a digital marketing company, you can strategically display your ads in various sites and digital platforms. Display advertisements boost audience responses by 25%, and coverts potentials into targets by 30%. Also, you improve your brand’s recommendations by 10%, which hints at your increasing credibility and standing. You can also compare and evaluate the effectiveness of display ads, and see your conversion data.

  1. Complete Branding

In short, display ads complete the online branding loop. By placing ads in those online places, where your targets and prospects are available, you become visible everywhere, and every time. With this, you strike your audience from all possible ends, and form a complete online branding. Audience might not click your ad every time they see you, however they register your name, and more number of places and more frequently you show up, that too with different messages implying the same communication; your job is done.

 

How to choose Best Digital Marketing Company to scale your Business!

Digital Marketing is new and dynamic way of marketing your business. The most exciting thing about Digital Marketing is that you can measure the out come of your efforts easily and more effectively when compared with traditional marketing. This started the evolution of digital marketing company, even though it started just 10 years back in India, Its popularity has been growing in an exponential way because of its easiness of implementation and its capability of getting quick returns for any organization.

Digital Marketing is nothing but promoting your business online by using all sorts of digital media platforms that includes – Social media well known by few sites like Facebook, Twitter and LinkedIn. Search engines which mainly Google, Yahoo and Bing and finally other small, medium and large website / directory / classified networks. But before going ahead with all this you would need your own website where you can display all your products / services.

In brief digital marketing includes website design and development, social media marketing, search engine marketing, search engine optimization and affiliate marketing. Now you would start thinking of team size required for executing these activities on regular basis, their salaries, money required for promoting the products i.e. for paid marketing and finally the management team required to track and manage budgets for it and to get the returns. But basically you don’t need to have team for taking care of Digital Marketing, you just need to find the best digital marketing company for your business and leave all execution part to them unless and until you scale your business to the certain extent with the help of digital marketing company. Once the business is scaled you can either hire your own in-house online marketing team or you can spend money in hiring digital marketing company and get the maximum things done. Still confused on whether to go for Digital Marketing or not, let me give you the brief advantages of Digital Marketing –

  • Facebook, Twitter and Linkedin have enabled us to reach Lacs of people in real time within time period of just few seconds, you can interact with them, communicate your message to them with creative banners, videos or even call recordings. Isn’t it exciting! You can even create custom contact forms and can generate leads very easily. Even can bring your customers on your website to buy your product just by enabling online payments.
  • Google – The god of information, today people visit google every second for every small requirement. So you can get very high quality customers to your website just by promoting your website on Google i.e. search engines. There is very high probability that all these customers will be converted.
  • Third and the most effective channels in terms of sales i.e. now with the help of Email / SMS you can directly get into the inbox of your customers and its highly possible that they will visit your website once in a lifetime to have a look at all your products and may even buy it if its really good and appealing.
  • Finally the best thing is its not very hard to execute, it can get instant results, social media can help you enhance your brand reach, increase your brand loyalty which will help you scale your business in long run. Now we hope, we have answered all your queries.

Now the question is, how you will find the best digital marketing company in your city be it a Pune, Hyderabad, Bangalore, Mumbai or any other metro cities? Simple, there are lot of companies out there in Market but first of all check your requirement, shortlist few companies from the Google, ask them to share the marketing plan for the execution and then evaluate them based on detailed nature of the plan. Some of them will share generic plan with you and some of them will share detailed plan with lot of research, we would suggest you to go with the one which will provide you with completely researched marketing plan.

Digitalseed.in is one of the fastest growing digital marketing agency in Pune, we provide all sort of digital marketing services to our clients from all the major cities across India. We at Digitalseed do the thorough research on the business of our client, send detailed research report and marketing plan. Once the plan is approved by client we start working towards it. This process has helped us in achieving desired out come for our clients. We would be really happy to have you as our clients but we would request you to please follow the process mentioned above to choose your digital marketing company and then hire the best one.