Mobile Marketing Trends to Watch Out in 2017

Mobile is the new mantra in digital communication. While all throughout these years; consumers were targeted through their desktops, now the trends have shifted towards mobiles and mobile-related devices like tabs, iPads and Kindle. Today, users are active in their mobiles. They browse, they choose their products and brands, they provide feedback and even recommend brands; all by using their mobile devices. Therefore, mobiles are and will be an effective channel to target consumers.

In the growing age of mobile marketing, there are few trends to look for, in 2017:

  1. Instragram Advertising

A mobile-only application, Instagram has been flooding the digital marketing industry with its immense popularity and large number of users, as many as 400 millions. Research confirms that more than 60% of users log in on a daily basis, making the portal second-most engaged social network, after Facebook. Therefore, you can imagine, if your ads are liked even by a 1% or 2% of them, you have clicked it.

  1. Multi-Device Marketing

Besides smartphones, the next year is going to be full of smart watches, gaming platforms, smart TVs, and not to miss, innovative tablets. With such a variety of digital channels, you now know the plethora of opportunities awaiting your call. Adapting to such emerging trends will make your online communication more dynamic, flexible, and customized. Customers will recognize you more, and will want to connect to your business.

  1. Video Advertising

With users spending almost 20% of their time with their personal cells; video ads are something to look for. YouTube has already started the trend and are now mobile-friendly. By engaging consumers in your video ads that too in their mobiles, digital marketing company will deliver a “Seeing is Believing” experience, and they are surely going to fall for your brand.

  1. Merger of e-commerce & Social Media

Shopping carts and social media – they are getting more connected and with “Buy Now” button for Facebook, portals like Pinterest and Instagram are being associated with e-commerce sites, Thus, the thin line between the two is gradually decreasing, giving you more chances of establishing 360° communication and integrating your digital campaigns.

  1. Customized Applications

2017 will definitely revolutionize the concept of customization by personalizing applications according to the taste and choice of its users and speak to each of them, individually; thus creating a personal space for interaction and enhancing brand persona through digital channels.

References:  

  1. https://www.statista.com/topics/779/mobile-internet/
  2. http://www.techinfoworld.com/top-mobile-marketing-trends-2017/
  3. https://www.brandwatch.com/blog/37-instagram-stats-2016/

Why should you consider going mobile digitally?

Of late, mobile and mobile-based devices like tablets, iPads, and the newly launched Kindle have witnessed massive searches from its users. With information available in just one click, today’s consumers prefer to browse through their personal cells. Most of them also spend maximum time searching for their desirables, through their smartphones. Such market insights clearly prove a point – mobile is a powerful and effective medium to hit your targets. Few years ago, mobiles were nothing but devices; however today, as we come across market data and analyze various statistics, we can conclude that mobiles are now platforms through which you can send your message to your end-user.

Here are the top reasons for going mobile digitally and using it as a part of online marketing technique:

#1 Your Consumers are there

Mobile phone penetration around the world is about 53%. Mobile share of organic search engine visits has been reported to be 48%. Such data tells you that your consumers are constantly live on their cell. They are active 24*7, and prefer communications sent through phones. Sections like apparels, retail, and other consumer goods have witnessed more than 60% searches from mobile and mobile-based devices. If you have to win the hearts of your customers, think mobile.

#2 Your Competitors are doing so

Most brands have taken into mobile platforms. Whether a new restaurant in town or an old retail; brands are now considering mobile, as one of the most powerful channels to talk to their customers and develop good relationship. And you being one of them must start thinking on the same lines, to get desired results.

#3 You Cut down Costs

Yes, you heard that right. Mobile marketing helps you to reduce your marketing spend, since it comes at cheaper rates. Each message can cost you around 40 – 50 INR, which is way cheaper than direct mails. With the help of a digital marketing company, you can minutely target your messages to the desired audience profile and control your budget.

#4 Your Consumers Read Your Messages

Unlike TV ads or promotional mails where consumers are forced to read your communication; out here they read your messages till the end; if only they are short, crisp and to-the-point. Consumers not only read the mobile texts but also responds to them, it it’s relevant to what they are looking for. In just few minutes, you can instantly engage your customers and create good impression about your brands.

 

References:

  1. https://www.statista.com/topics/779/mobile-internet/
  2. http://www.rpjkservices.com/10-Reasons-Why-Your-Business-Must-Use-Mobile-Marketing-Now.html

 

Why should you implement Google Analytics to Your Website?

Google Analytics is an analytics service which allows you to track your website traffic and generate site reports accordingly. Provided by Google, it helps you to get all web traffic data, so that you know from where your customers drop into your site or landing page, how much time they spent in your site, how they react to your site, and the activities they conduct within your digital asset.
Here are somekey reasons for implementing Google Analytics within your website

1 Consumer Insight

Google Analytics is a powerful tool that talks about your customer insights. By implementing GA, you get to know your Audience (those visiting your site) and Acquisitions (how/from where they are coming to your site), their Behavior (what actions they perform while browsing your website), and Conversions (how many of those have become your customers). GA also tells you the pages they visit in your site, the amount of time they spent in each page and the action taken afterwards. By collating such data and information, you can now where you and your customers are heading.

2 Website Customization

With the help of a digital marketing company, you can customize your website and get massive exposure. You can change the content, improve your landing page, and make your site visually more attractive and bring more visitors. Also, you can work on your key sections, which are more likely to be visited by your targets, and enhance its quality, design and presentation. In short, GA tool allows you to serve your website, like favorite cuisine of your customers.

3 Marketing Campaign Optimization

Google Analytics data gives you a proper direction, towards your marketing campaigns. With your site’s GA report, you can know what works and what doesn’t, for your specific marketing campaign. Through this, you can optimize your online activities and invest your time and effort in those areas, where results are productive.

4 Improve Website Usability

With Google Analytics, you get Behavior report and Conversions report which throws light on understanding if your site visitors are satisfied with your site’s usability. The Behavior report highlights the specific pages where users engage the most. The Conversions report help you to locate where your users come out of the conversion process. Accordingly, you can address the key conversion areas which needs to hold onto your customers, sustain them, and take them to the further conversion steps.

References:

1. https://en.wikipedia.org/wiki/Google_Analytics
2. https://fulltraffic.net/blog/84842/5-top-benefits-of-using-google-analytics-for-your-business/
3. https://www.koozai.com/blog/analytics/google-analytics-business-benefits/

Online marketing techniques That You Should Adhere in 2017

Year by year various innovations come ahead and are being adopted for better results. Online marketing techniques should be used as per market research and requisition otherwise it may not deliver you satisfactory results.

Here we are going to expose those online marketing techniques that will boost your website visibility as well as increase your sales.

SEO: SEO is more important when you want to put your website on the first page of Google. Today’s people go online while finding any product or services and if your brand doesn’t appear on the first page then, certainly you will lose the biggest part of your profit.

PPC: Get links on business websites where you think you can get your targeted audience. Once the customers click on your link, he/she will be redirected to your site and through this way, you can not merely improve your web traffic even increase your sales.

Social Media: Grab more customers via social media platforms. Your daily feed of relevant information, blog link, video post or infographics can impress your customers and compel them to visit your site. This is one of the best online marketing techniques that works well.

Mobile Marketing: The Present world is maniac of mobiles and where everything is done via smartphones from shopping to paying bills, searching the nearest restaurant to pub, booking a flight ticket to doctor consultation etc. Hence, get ready with mobile application and responsive web design for positive business results.

Long Length Content: Long length contents are more focused on the Google and this is such a way that can improve your site ranking organically. Publishing long length contents are just not enough, there must be a precise flow and relevant information in your blogs and articles.

Leverage Visual Contents: People love visual contents more than simple texts so, build and post the visual contents with compelling images in an attractive way in order to attract more and more audience to your site.

Focus on Videos: When it comes to videos, you can tell everything about your product and services with an easy approach to your targeted audience. Videos are one of the most popular online marketing techniques which are mostly preferred by today’s people.

So, amplify your business with these online marketing techniques. Plan, schedule and implement these techniques now so as you can expect possible result in the year 2017.

6 Essential Elements of Social media marketing strategy

Social media is one of the most vital tools in your marketing process. If you use it precisely, you can create a strong list of prospective customers. In order to grab the benefit from social media, you need to create a clear social media marketing strategy that helps you out to gain your desired business results.

Few tips are mentioned down to help you get started:

Understand Your Business Goals: While creating a social media marketing strategy, you need to decide where you want to go and what exactly the purpose of social media marketing strategy? Do you want to raise the product awareness or want to increase sales? Are you looking to boost the web traffic or build the customer loyalty? Well, all these goals are mutually exclusive but you are necessitated to focus on one or two.

Set Marketing Objectives: Your business goals make no sense until you have specific parameters that define the step by step achievements. For instance, if your first step gets accomplished then you must know in advance what the next step is and so on. So, prepare a goal sheet along with sub-goals that you want to achieve.

Identify Ideal Customers: It is such a social media marketing strategy where you need to find out your target audience’s information including age group, occupation, income, likes & dislikes, interests, motivations, objections, and paint points. It will make easy to identify your ideal customers.

Research Competition: In order to compete the market, you need to be vigilant about your competitors and this necessitates to research competition just to keep apprised. It gives an idea for your future processes and activities that you can put for a successful social media marketing process.

Choose Your Channels: Not every social media platforms are suitable for you, you need to pick right social channels just to grab right customers and increase sales. For example, if you are involved business to business sales then, LinkedIn can be the best platform for you.

Build Content Strategy: Build a strong content plan that can deliver an engaging material rather than wasting your time on the wrong social platform. You content should be built while keeping the right platform in mind. If your customer spends 40% time on Facebook and 30% on Twitter then, you can see which one should be given a priority.

So, adhere the social media marketing strategy as per your business behavior and bustles and turn your business on the most successful and profitable route.

7 Digital marketing tools That Make The Marketers’ Life Easier

As per today’s marketing policy, there is a giant number of low-cost and free digital marketing tools to give insight about the clients, competitors, and the market. These online tools also assist you to compete the market by allowing your business to communicate with your audience with automated and real-time communications marketing channels.

Few digital marketing tools are highlighted down:

Raven Tools: Several marketers use Raven Tools just to schedule marketing reports, find the on-page SEO issues, and well manage the marketing campaigns. There is no longer need to deal with excel or spreadsheets, you can easily report on rankings, SEO, social media, analytics, and advertising data all at a single place.

Google Analytics: Google Analytics is the most using and one of the most common digital marketing tools these days. Google analytics provides access to the variety of web information incorporating who are your visitors, by which channels they visited your site and what they do on your business website in real-time.

Google Search Console: Google search console is the updated name of Google webmaster tools. It is one of the best digital marketing tools that every marketer, website owner, SEO can use it to monitor and maintain their site’s presence in Google search results.

BuzzSumo: BuzzSumo is one of the best digital marketing tools to be used for content marketing and search engine optimization. This tool provides a detail report on how similar content has performed on social media. It also enables you to filter results by time, location, language, and type of the content.

Mail chimp: One of the most powerful digital marketing tools that is used for email marketing campaign. It comes with very simpler and user-friendly structure that any marketer can understand and use it in order to obtain best results. Attractive emails can also be designed with this marketing tool.

Sprout Social: Sprout Social is used for social media management and scheduling. With easy monitoring, it brings all the social media messages to the convenient feed. You can access audience demographics and conversation histories. You can even track mentions, engagement patterns, and other social media marketing team members’ network.

Canvas: Canvas decreases your effort by making your social media presentation easy. In order to make custom photos, you do not necessitate learning curve of Photoshop. All graphics related things can be done perfectly with Canvas. You can find lots of free templates, images, and online storage.

So, take the advantages of these powerful digital marketing tools and lead your business organization on the next level.

5 Overwhelming Online marketing tips for Small Businesses

In today’s business world, there are various ways to market any product or service but if you are a small or middle scale company with limited sources and small budget then deciding the marketing method becomes difficult. So, here we are going to uncover the online marketing tips for small businesses so as you can be capable to surmount your business:

Blog: Blogging is one of the best online marketing strategies whereby you can grab the attention of the targeted audience. Usually, people love interesting blogs and revisit your site in order to enjoy the contents and through this, they get converted into the esteemed buyers.

Social Media: Social Media can be considered one of the most popular online marketing tips. This is such a way whereby you can make people vigilant about your brand or services. With the use of social media sites, you create a path for your targeted audience so as they can be redirected to your business site. The most common social media sites are Facebook, Google+, Twitter, Instagram, YouTube, Pinterest, Foursquare etc.

Email Marketing: Email is the first thing which is opened by any online user. Hence, you can greet your customers and make people remember about your product or services via this one of the traditional online marketing tips. A research says that 25% of sale can be increased by offering the discount coupons or making remember people via email.

Pay Per Click: Redirect your targeted audience to your business website and increase your website traffic through PPC (Pay Per Click). This is one of the best online marketing tips where you need to get the links created on other business sites that are somewhat similar to your business site. In this online marketing strategy, you need to pay merely when a user clicks on your links.

Press Release: In order to broadcast about your product or services in the local and global market, you need to adopt this one of the best online marketing tips that tell people about your business bustles, newbie product launching, deals, and discounts etc. For adhering this online marketing strategy, you necessitate to hire some good and reputed digital marketing company.

So, above mentioned are the most crucial online marketing tips that must be followed by each and every business individual. One who follows these online marketing tips can amplify their business with double speed.

How Email Marketing Strategy Can Promote Your Brand

Email marketing strategy offers more open doors for your business evolution in present emulative era. Well, showcasing your product among the targeted buyers isn’t as easy as it seems. Email Marketing help you out to dig more and more business opportunities by just sending the emails to the buyers’ inbox.

Email marketing is such a way that tells people about your product and services, new product launching or any deals that are offered by the company. After grabbing the loyal customers, business owners need to sustain the client relationship. Email marketing strategy is the overwhelming technique to make aware your existing clients or buyers about your brand and services.

Here is the importance of email marketing strategy and how it impacts your business:

email marketing strategy

Email Marketing Is Targeted: This is such a way whereby you do not need to focus on the entire audience. Here you work on the targeted audience. You showcase your product with the targeted buyers who are truly interested in your product or services. So, email marketing strategy reduces your time, money and efforts and delivers the fast results.

Increases Brand Awareness: Every email that you send to your customers or clients presents your business and its image. People start knowing your brand every time when your email makes a presence in their inbox. An attractive email with impressive content and images seriously tempt people to redirect your website. It doesn’t merely boost your web traffic even compel the targeted buyer to take buying decision over there.

Easily Shareable: Email marketing strategy works in the form of chain system. If a customer finds your email relevant then, there is a chance that they will share or forward your promotional email to the other companion. This is such a natural way of your brand promotion whereby you achieve the most targeted audience.

Bring Your Existing Customers Back: Once you get success in making your loyal customers, the further step goes to sustain those customers. Using the email marketing strategy you can sustain your existing customers by sending the promotional emails that describe your products or services. You can also offer discount coupon or deals to the distinct customer in order to make them an active customer.

Well, email is the first activity that is carried out by users when they get online. Thus, with the use email marketing strategy in your brand marketing, you can bring an instant impact towards your business growth. It assists the business owners to gain the brand identity by just a simple regular mail to the potential buyers.

Reasons To hire Digital Marketing consultant For Your Small Business

Remember those days, when advertising used to take place via TV, radios, or print media. Well, the new era has changed totally where new advertising opportunities are being adopted by the business individuals. They seek the digital marketing consultant to give a great lope to their business.

There is a notion of various business individuals that digital marketing is merely built for major brands or organizations but this is just a myth, currently digital marketing has become the foundation of every business organization even in the case of small business organizations too. No matter whether a hotel business, real estate, restaurant or something else everyone needs to siphon the digital marketing consultant for rapid business results.

Well, as per the changing era, people are becoming more internet incumbent. They prefer to search anything on the internet rather than asking people or using other ways. In order to compete the other product or brand, the digital marketing works as a milestone and this is the reason why the business individuals are getting crazy about hiring a digital marketing consultant.

Here are the reasons why to adopt digital marketing services for your small business:

digital marketing consultant

Fast Customer Engagement: Through the use of social media networks, your digital marketing consultant creates a new customer platform where you can engage with new customers or clients for the future outcome. There are various social networking platforms incorporating Facebook, Twitter, Google+, Instagram, and YouTube etc. that are being used by the digital marketing consultant in order to enhance your web traffic or potential buyers. Through these social networks your targeted audience gets redirected via the published posts or contents what are published by the team of the digital marketing consultant.

Brand Recognition: No one can identify your brand until you create vigilance about your product publically because people buy or hire only those products or services whereby they are familiar. Digital marketing is the mere way that creates brand recognition among your future buyers or clients so as you can obtain your desired business revenue.

Save Time, Money And Effort: When you hire a good digital marketing consultant then, you leave all your online marketing responsibility on the shoulders of the digital marketing consultant. This saves your time and efforts and of course your money too.

Higher ROI On Online Investment: When you invest in online marketing just to craft your brand presence among the huge audience then, this is the only marketing technique that provides you a higher return on investment rather than other marketing investment.

So, allow your small scale business for optimal growth by just hiring a digital marketing consultant.

Plan Your Digital marketing campaign For Well-Turned Business

Current business industries cannot imagine their business without any digital marketing campaign because the competition is enhancing day by day even in a similar quality of products or services. Since a huge number of products or brand is available in the marketing hence, it becomes obligatory to focus on your digital marketing campaign first.

Well, there are various ways of digital marketing but every business requires a customized plan for appropriate business growth. While keeping in mind the different methods of online marketing and diverse audiences, there is a need for precise digital marketing strategies. Here we have broken your digital marketing campaign into 2 parts:

digital marketing campaign

 

Define Your Customer

The more you need to know about your potential customers is what actually they are seeking in any product or service because you can merely gain the real customers when you know their requirements. So, know their requirement by tech support emails, phone queries, blog or website queries, forums etc.

In case of start-ups, see the audience what they are asking from your competitors on the social media platforms like Facebook, Twitter etc. You can also get your customers via Google Adplanner and Google Alerts tools that tell you when and where your potential customers go online.

Define Your Objectives

The second step calls to define your objectives. So, decide your objectives for your digital marketing campaign. Every business individual has a different digital marketing plan. Your objectives can be:

SEO & SMO: To boost the website traffic and ranking of the website

Link Building: Get more links to your web pages

Facebook: Get more fans and send traffic to the website. You can also get a Facebook store to increase production and eventually sales.

Twitter: To get more followers and to send more traffic to your website

LinkedIn: To get new contacts, introductions, and new leads.

Blogs & Forums: Want to change the perception of people about your company then, blogs and forums work well.

For a successful digital marketing campaign, you need to consult a digital marketing company that can only tell you what exact services you need to adopt for your company’s growth.

 

Thus, take a necessary decision towards your digital marketing campaign. If you cannot decide it then, leave it all on the digital marketing agency what you will hire for your digital marketing campaign. Describe your business culture or strategies to them and they will suggest and implement the best possible digital marketing plan as per your business necessity and requisition.