How Content Marketing Boosts Your Sales?

As the saying goes- “Content is King”. With relevant and up-to-date content, you can hit your target audience and develop trust and reliability within your business. Content marketing is the most powerful sales tool that helps you to break through the clutter and hit the minds of your targets. By creating powerful content, you not only draw the attention of your consumers, but also pose a solution to their problems. Besides informing, content engages your audience in various ways, and if done in a tactical way, can successfully turn your leads into sales. Read on to know how content marketing helps you to achieve your sales targets.

#1 Build Trust in Your Consumers

Your site visitors see you through your content. Studies have confirmed that most decision-makers choose to go by articles, blogs, and not ads, for the simple reason that articles inform your customers, educate them, and help them to choose their products and services wisely. Thus, they become informed decision makers. With good quality content, you gradually connect with the emotions of your audience, which brings more trust and reliability within your brands. According to surveys, content marketing can bring 7.8 times more traffic to your website, which increases potential chances of sales.

#2 High Engagement & Brand Recall

Digital marketing company provides effective content marketing channels, through which you can create customized content for your larger target audience, and improve their engagement rates. Personalized content helps customers to remember a brand name, and you get a quicker brand recall. Your consumers also engage personally, and give individual feedback, with complete the brand communication loop. Today, 56% of marketers believe in personalized content creation to drive more sales.

#3 High Conversion Rates

Content marketing is most useful in driving higher conversion rates. Businesses adopting modern content marketing strategies, witness 6 times higher conversion rates, as compared to the non-adopters. Content marketing is a matter of time, money and skill; however it yields productive results in converting your leads to end-users.

#4 High Lead Generations

While content helps you to make more sales from your leads, it also provides you with higher lead generations. Through planned content marketing, you can create leads, as many as three times, compared to the traditional marketing channels. Also, as you get more leads, your content marketing spends gradually decreases. Therefore, content marketing is cost-efficient, and exceeds your sales speculations.

References:

  1. https://100mba.net/mba180/
  2. https://www.emergeinc.com/how-content-marketing-drives-sales/
  3. http://contentmarketinginstitute.com/2016/08/content-marketing-stats/

Mobile Marketing Challenges & How to Face Them

Every opportunity has its challenge. Even in digital mobile communications, marketers are bombed with emerging challenges and often they are at a fix. When there are multiple opportunities in the same channel or forum (in this case, mobile), which is quite common for digital sector; there comes the real challenge: which particular way should I talk to my customers? Besides this, there are many other disputes which marketers stay awake, even at night. Let’s have a look at the most faced mobile marketing challenges in today’s age and time, and how you can deal with them.

#1 Mobile App or Site

If you are a well known brand where consumers are freaking crazy for your products, developing a mobile app will work wonders by taking your consumers directly to your virtual shop, and deliver good experience of product browsing. For example, if you are a cosmetic brand, retail shop where consumers are more interested in your products and are hardly concerned about your business as a whole, go for an app.

And if your consumers love to seek information, like a hospitality site, restaurants, medical clinics, spas and saunas, first develop a mobile site. In case you are a new player in the game board, well develop a mobile-friendly site.

#2 Mobile Content Delivery

Delivering content that not only reaches your consumers but also evokes reaction is sometimes difficult, especially when the content fails to fit within the screen size of the mobiles. The only way out is to opt for responsive design, which again brings few challengers like spending more time in creating different design layers, and ensuring that it fits all screen sizes.

#3 Understanding how Consumers Consume Mobile Content

Remember that mobile is an integrated part of every consumer’s daily life. After receiving your content, consumers can give varied reactions. Some might go to your site-landing page, others can recommend your name to their peers, and few more can go through your message and scrutinizes your business. A handful of them can also ignore you. Whatever the reaction, you must keep a track of it. Just like you track your website visits, mobile communication are no exception.

#4 Frequency of Mobile Marketing

Some well renowned marketers have confessed scratching their head, trying to figure out how frequently they must target their consumers through their personal devices. The answer is simple. Whether you target once a day, or in an hour, or may be once a month (which is too rare though); you must develop a call-to-action message, make it more creative and justify your frequency, taking a look at your mobile marketing goals. All these answers will fetch you the right decision.

References:

http://sherpablog.marketingsherpa.com/mobile/mobile-marketing-challenges/

What is digital marketing?

Everything About Digital Marketing As Per Present Market Trend

The biggest question that comes to every marketer’s mind in today’s competitive era is “what is digital marketing?” because every business is in rivalry to know this trendy marketing process and want to implement it so as they can have the true business presence in the market.

What is digital marketing?

Digital marketing is the vital part of any business process when your product or service is ready to serve and sell. There are 7- great digital marketing ways to create the market image of your brand that are:

1.Search Engine Optimization: Search Engine Optimization or SEO is the effective online marketing tool to lead your web or landing pages on the top search engine page so as when a targeted buyer search anything allied to your product or service can find you web pages in a search result.

2.Search Engine Marketing: SEM is the way to boost traffic on your business website and this help you to convert your visitor into buyers.

3.Social media marketing: This is one of the popular ways of grabbing more audience and traffic on your site via social networking. Various social networking sites take place in this marketing process those are Facebook, Twitter, Youtube, Pinterest, Instagram, Google+ etc.

4.Email Marketing: When a person opens the personal computer and connects to the internet then, the first thing that most of the people do is checking the emails hence, email marketing is the better option to create awareness about your brand among your targeted buyers.

5.Pay Per Click Advertising:  PPC is the another tool that advertises your product on other related sites so as you can grab the audience that is seeking the same product or service.

6.Content Marketing: In order to tempt and sustain the potential buyers, content marketing works well. So, either hire any content writer or digital marketing company in order to have a massy relationship with your esteemed buyers and potential ones.

7.Mobile Marketing: Mobile marketing brings the revolution in the marketer’s life because those who understand the role of mobile marketing in business, earns more than the other marketers whether they are selling the same quality product or service.

This is all about the digital marketing tools that essentially every marketer should know along with- “what is digital marketing?

 

So, before implementing the digital marketing tools in your business, you must know that what is digital marketing?  How it works best for business organizations so that the precise online marketing can be implemented in your business for better business opportunity and appropriate business revenue.

How will Mobile Marketing Develop Your Brands

With 1 billion of mobile subscribers just from India, you must now take the hand-held device seriously. Remember, it’s not just a device, but a platform, full of consumers, who are constantly on the search of something “new”. And if you can quench their hunger, well they are yours. Mobile marketing has indeed become a trend, and if you are not using such opportunities, you are losing quite a lot. Read on to know how mobile marketing will help you to develop your brand in the minds of your audience.

  1. High Mobility & Response Rates

Your consumers are constantly carrying their cell phones, wherever they go. Therefore, there’s no way that they won’t notice you. Your messages reach them instantly and receive some kind of response. Research states that mobile reach has increased to 80%. Also, the response rate is about 15%, which is more than traditional advertising, accounting for 2% to 3%. With high mobility and increasing reach; you can’t lose your customers.

  1. High Interactivity

Since your consumers respond to your communication through their mobiles, you can take it forward and engage them into an interactive session, which can be solving a riddle, filling up survey forms, or asking for feedback. In any case, you are engaging your audience and encouraging two-way communication consistently. Consumers love to talk, and when you ask for their recommendation, well they make your brand a family member.

  1. Integrate Marketing Campaigns

Through the personal cells and by consulting a digital marketing company, you can best integrate your marketing campaigns and enhance your brand’s presence. It gives you a wonderful opportunity to amalgamate innovative advertising and promotional tactics with your existing mobile marketing efforts, to drive constant engagement and boost awareness about your products and services. By doing so, you not only covert customers from mobiles to your sales counter; but also make a long-lasting image in their minds. 68% of companies have successfully integrated mobile marketing efforts with overall marketing strategy.

  1. Customization

Mobiles give you the bright opportunity to target your customers individually and customize your message to strike their minds and touch upon their hearts. By personalizing message, you get to know them better, interact with them and understand their specific needs, and create a common space between your brands and its end-users. Customized messages are more effective in stimulating responses, and delivers a “yes, this is what I am looking for” feeling to your customers.

 

References:

  1. http://www.strategicgrowthconcepts.com/marketing/mobile-marketing/benefits-of-mobile-marketing.html
  2. http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
  3. https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016

Mobile Marketing Trends to Watch Out in 2017

Mobile is the new mantra in digital communication. While all throughout these years; consumers were targeted through their desktops, now the trends have shifted towards mobiles and mobile-related devices like tabs, iPads and Kindle. Today, users are active in their mobiles. They browse, they choose their products and brands, they provide feedback and even recommend brands; all by using their mobile devices. Therefore, mobiles are and will be an effective channel to target consumers.

In the growing age of mobile marketing, there are few trends to look for, in 2017:

  1. Instragram Advertising

A mobile-only application, Instagram has been flooding the digital marketing industry with its immense popularity and large number of users, as many as 400 millions. Research confirms that more than 60% of users log in on a daily basis, making the portal second-most engaged social network, after Facebook. Therefore, you can imagine, if your ads are liked even by a 1% or 2% of them, you have clicked it.

  1. Multi-Device Marketing

Besides smartphones, the next year is going to be full of smart watches, gaming platforms, smart TVs, and not to miss, innovative tablets. With such a variety of digital channels, you now know the plethora of opportunities awaiting your call. Adapting to such emerging trends will make your online communication more dynamic, flexible, and customized. Customers will recognize you more, and will want to connect to your business.

  1. Video Advertising

With users spending almost 20% of their time with their personal cells; video ads are something to look for. YouTube has already started the trend and are now mobile-friendly. By engaging consumers in your video ads that too in their mobiles, digital marketing company will deliver a “Seeing is Believing” experience, and they are surely going to fall for your brand.

  1. Merger of e-commerce & Social Media

Shopping carts and social media – they are getting more connected and with “Buy Now” button for Facebook, portals like Pinterest and Instagram are being associated with e-commerce sites, Thus, the thin line between the two is gradually decreasing, giving you more chances of establishing 360° communication and integrating your digital campaigns.

  1. Customized Applications

2017 will definitely revolutionize the concept of customization by personalizing applications according to the taste and choice of its users and speak to each of them, individually; thus creating a personal space for interaction and enhancing brand persona through digital channels.

References:  

  1. https://www.statista.com/topics/779/mobile-internet/
  2. http://www.techinfoworld.com/top-mobile-marketing-trends-2017/
  3. https://www.brandwatch.com/blog/37-instagram-stats-2016/

Why should you consider going mobile digitally?

Of late, mobile and mobile-based devices like tablets, iPads, and the newly launched Kindle have witnessed massive searches from its users. With information available in just one click, today’s consumers prefer to browse through their personal cells. Most of them also spend maximum time searching for their desirables, through their smartphones. Such market insights clearly prove a point – mobile is a powerful and effective medium to hit your targets. Few years ago, mobiles were nothing but devices; however today, as we come across market data and analyze various statistics, we can conclude that mobiles are now platforms through which you can send your message to your end-user.

Here are the top reasons for going mobile digitally and using it as a part of online marketing technique:

#1 Your Consumers are there

Mobile phone penetration around the world is about 53%. Mobile share of organic search engine visits has been reported to be 48%. Such data tells you that your consumers are constantly live on their cell. They are active 24*7, and prefer communications sent through phones. Sections like apparels, retail, and other consumer goods have witnessed more than 60% searches from mobile and mobile-based devices. If you have to win the hearts of your customers, think mobile.

#2 Your Competitors are doing so

Most brands have taken into mobile platforms. Whether a new restaurant in town or an old retail; brands are now considering mobile, as one of the most powerful channels to talk to their customers and develop good relationship. And you being one of them must start thinking on the same lines, to get desired results.

#3 You Cut down Costs

Yes, you heard that right. Mobile marketing helps you to reduce your marketing spend, since it comes at cheaper rates. Each message can cost you around 40 – 50 INR, which is way cheaper than direct mails. With the help of a digital marketing company, you can minutely target your messages to the desired audience profile and control your budget.

#4 Your Consumers Read Your Messages

Unlike TV ads or promotional mails where consumers are forced to read your communication; out here they read your messages till the end; if only they are short, crisp and to-the-point. Consumers not only read the mobile texts but also responds to them, it it’s relevant to what they are looking for. In just few minutes, you can instantly engage your customers and create good impression about your brands.

 

References:

  1. https://www.statista.com/topics/779/mobile-internet/
  2. http://www.rpjkservices.com/10-Reasons-Why-Your-Business-Must-Use-Mobile-Marketing-Now.html

 

Why should you implement Google Analytics to Your Website?

Google Analytics is an analytics service which allows you to track your website traffic and generate site reports accordingly. Provided by Google, it helps you to get all web traffic data, so that you know from where your customers drop into your site or landing page, how much time they spent in your site, how they react to your site, and the activities they conduct within your digital asset.
Here are somekey reasons for implementing Google Analytics within your website

1 Consumer Insight

Google Analytics is a powerful tool that talks about your customer insights. By implementing GA, you get to know your Audience (those visiting your site) and Acquisitions (how/from where they are coming to your site), their Behavior (what actions they perform while browsing your website), and Conversions (how many of those have become your customers). GA also tells you the pages they visit in your site, the amount of time they spent in each page and the action taken afterwards. By collating such data and information, you can now where you and your customers are heading.

2 Website Customization

With the help of a digital marketing company, you can customize your website and get massive exposure. You can change the content, improve your landing page, and make your site visually more attractive and bring more visitors. Also, you can work on your key sections, which are more likely to be visited by your targets, and enhance its quality, design and presentation. In short, GA tool allows you to serve your website, like favorite cuisine of your customers.

3 Marketing Campaign Optimization

Google Analytics data gives you a proper direction, towards your marketing campaigns. With your site’s GA report, you can know what works and what doesn’t, for your specific marketing campaign. Through this, you can optimize your online activities and invest your time and effort in those areas, where results are productive.

4 Improve Website Usability

With Google Analytics, you get Behavior report and Conversions report which throws light on understanding if your site visitors are satisfied with your site’s usability. The Behavior report highlights the specific pages where users engage the most. The Conversions report help you to locate where your users come out of the conversion process. Accordingly, you can address the key conversion areas which needs to hold onto your customers, sustain them, and take them to the further conversion steps.

References:

1. https://en.wikipedia.org/wiki/Google_Analytics
2. https://fulltraffic.net/blog/84842/5-top-benefits-of-using-google-analytics-for-your-business/
3. https://www.koozai.com/blog/analytics/google-analytics-business-benefits/

Online marketing techniques That You Should Adhere in 2017

Year by year various innovations come ahead and are being adopted for better results. Online marketing techniques should be used as per market research and requisition otherwise it may not deliver you satisfactory results.

Here we are going to expose those online marketing techniques that will boost your website visibility as well as increase your sales.

SEO: SEO is more important when you want to put your website on the first page of Google. Today’s people go online while finding any product or services and if your brand doesn’t appear on the first page then, certainly you will lose the biggest part of your profit.

PPC: Get links on business websites where you think you can get your targeted audience. Once the customers click on your link, he/she will be redirected to your site and through this way, you can not merely improve your web traffic even increase your sales.

Social Media: Grab more customers via social media platforms. Your daily feed of relevant information, blog link, video post or infographics can impress your customers and compel them to visit your site. This is one of the best online marketing techniques that works well.

Mobile Marketing: The Present world is maniac of mobiles and where everything is done via smartphones from shopping to paying bills, searching the nearest restaurant to pub, booking a flight ticket to doctor consultation etc. Hence, get ready with mobile application and responsive web design for positive business results.

Long Length Content: Long length contents are more focused on the Google and this is such a way that can improve your site ranking organically. Publishing long length contents are just not enough, there must be a precise flow and relevant information in your blogs and articles.

Leverage Visual Contents: People love visual contents more than simple texts so, build and post the visual contents with compelling images in an attractive way in order to attract more and more audience to your site.

Focus on Videos: When it comes to videos, you can tell everything about your product and services with an easy approach to your targeted audience. Videos are one of the most popular online marketing techniques which are mostly preferred by today’s people.

So, amplify your business with these online marketing techniques. Plan, schedule and implement these techniques now so as you can expect possible result in the year 2017.

6 Essential Elements of Social media marketing strategy

Social media is one of the most vital tools in your marketing process. If you use it precisely, you can create a strong list of prospective customers. In order to grab the benefit from social media, you need to create a clear social media marketing strategy that helps you out to gain your desired business results.

Few tips are mentioned down to help you get started:

Understand Your Business Goals: While creating a social media marketing strategy, you need to decide where you want to go and what exactly the purpose of social media marketing strategy? Do you want to raise the product awareness or want to increase sales? Are you looking to boost the web traffic or build the customer loyalty? Well, all these goals are mutually exclusive but you are necessitated to focus on one or two.

Set Marketing Objectives: Your business goals make no sense until you have specific parameters that define the step by step achievements. For instance, if your first step gets accomplished then you must know in advance what the next step is and so on. So, prepare a goal sheet along with sub-goals that you want to achieve.

Identify Ideal Customers: It is such a social media marketing strategy where you need to find out your target audience’s information including age group, occupation, income, likes & dislikes, interests, motivations, objections, and paint points. It will make easy to identify your ideal customers.

Research Competition: In order to compete the market, you need to be vigilant about your competitors and this necessitates to research competition just to keep apprised. It gives an idea for your future processes and activities that you can put for a successful social media marketing process.

Choose Your Channels: Not every social media platforms are suitable for you, you need to pick right social channels just to grab right customers and increase sales. For example, if you are involved business to business sales then, LinkedIn can be the best platform for you.

Build Content Strategy: Build a strong content plan that can deliver an engaging material rather than wasting your time on the wrong social platform. You content should be built while keeping the right platform in mind. If your customer spends 40% time on Facebook and 30% on Twitter then, you can see which one should be given a priority.

So, adhere the social media marketing strategy as per your business behavior and bustles and turn your business on the most successful and profitable route.

7 Digital marketing tools That Make The Marketers’ Life Easier

As per today’s marketing policy, there is a giant number of low-cost and free digital marketing tools to give insight about the clients, competitors, and the market. These online tools also assist you to compete the market by allowing your business to communicate with your audience with automated and real-time communications marketing channels.

Few digital marketing tools are highlighted down:

Raven Tools: Several marketers use Raven Tools just to schedule marketing reports, find the on-page SEO issues, and well manage the marketing campaigns. There is no longer need to deal with excel or spreadsheets, you can easily report on rankings, SEO, social media, analytics, and advertising data all at a single place.

Google Analytics: Google Analytics is the most using and one of the most common digital marketing tools these days. Google analytics provides access to the variety of web information incorporating who are your visitors, by which channels they visited your site and what they do on your business website in real-time.

Google Search Console: Google search console is the updated name of Google webmaster tools. It is one of the best digital marketing tools that every marketer, website owner, SEO can use it to monitor and maintain their site’s presence in Google search results.

BuzzSumo: BuzzSumo is one of the best digital marketing tools to be used for content marketing and search engine optimization. This tool provides a detail report on how similar content has performed on social media. It also enables you to filter results by time, location, language, and type of the content.

Mail chimp: One of the most powerful digital marketing tools that is used for email marketing campaign. It comes with very simpler and user-friendly structure that any marketer can understand and use it in order to obtain best results. Attractive emails can also be designed with this marketing tool.

Sprout Social: Sprout Social is used for social media management and scheduling. With easy monitoring, it brings all the social media messages to the convenient feed. You can access audience demographics and conversation histories. You can even track mentions, engagement patterns, and other social media marketing team members’ network.

Canvas: Canvas decreases your effort by making your social media presentation easy. In order to make custom photos, you do not necessitate learning curve of Photoshop. All graphics related things can be done perfectly with Canvas. You can find lots of free templates, images, and online storage.

So, take the advantages of these powerful digital marketing tools and lead your business organization on the next level.