What is PPC Marketing (Pay Per Click Advertising) and how can it Boost Your Business?

what is ppc

PPC Marketing

Pay per click advertising (PPC) is an internet marketing model through which you can buy visits to your traffic, instead of earning these visits organically. PPC allows you to bid for placing your ads in sponsored links of search engines. Search engine advertising is a common form of pay per click marketing. In a PPC campaign, you choose certain keywords, specific to your brands, and as users enter those keywords, your PPC advertising gets displayed at the top of Google search results page. Each time a visitor click on your ads, it takes them to landing page of your site. PPC Marketing is excellent for getting huge amount of paid site traffic, and is more cost-efficient. Benefits received from a successful PPC campaign is nothing compared to the costs.

ppc marketing

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Using PPC Advertising to improve your business output:

Read on to know how PPC ads can innovatively enhance your brands and boost your business:

#1 Highly Targeted Ads

Through PPC, you can quickly boost traffic to your website. A digital marketing company will help you with targeted clicks that hit the right audience profile at the right time- that is, when they are searching for a product or service of your business genre. Google Display Network serves 180 billion impressions, each month, giving you more targeted customers.

#2 Enhances Your Sales

The best thing about PPC marketing is that it hits your potentials, when they are looking for you-meaning actively engaged in searching and seeing your products. With a powerful and effective PPC campaign, you get more traffic, and can gradually convert your leads into sales, and finally you get more business. Businesses earn an average of $2 for every $1 spent on PPC.

#3 Measurable Results

PPC gives you scalable results. While you are conducting a PPC campaign, you can monitor your ads spends, and target only those whom you want to access. PPC gives you magical results, when you combine your campaign with analytical data and conversion tracking statistics. Research confirms that 89% of traffic generated from search ads aren’t replaced by organic clicks, when the ads are paused.

#4 Generate Quicker & Faster Response

According to research studies, 64% customers see sponsored results faster, and prefer them over other options, which drives quick reaction to your ads and makes them your end-user. PPC gives you the opportunity to reach more people, engage them, and generate high number of sales leads, instantly.

Ref : http://www.wordstream.com/ppc

Author: Hrishikesh

Hrishikesh is Digital Marketing Expert with experience of 4 years in Digital Marketing, SEO, SEM, Social Media and Email Marketing. He enjoy writing articles and achieving online sales for his clients / company.