With the world going digital, your consumers have probably started thinking digital. However, if you don’t proceed with your digital communication, and surround your consumers as well as loyal with innovative digital marketing tactics; well you lose them. Here are some of the most interesting digital marketing trends that have been driving this year and still continue to do so:
- Big Data – Digital Marketing Trends
Marketing is both science and art. Figures obtained from different digital media channels talk about your present scenario, and give you an overall idea about the future. Big data includes all market data like predictive analysis, market insights and consumer interests. By using the numerical information, you can form lots of perceptions about your present online marketing efforts and find the future of your brand.
- Content Marketing – Digital Marketing Trends
Your content ultimately makes way for your destiny. With good quality, relevant, up-to-date, and reliable content; you can reach out to people, in large numbers and impress your business values on them. Where credible content will give you good returns, customized content will take you a little further and place your brand, away from the crowd. 56% of online marketers confirm that personalized content targeting different TGs increase engagement rates.
- Responsive Design – Digital Marketing Trends
Responsive design is an ideal way to make your site user-friendly for both desktop and mobile-based platforms. Studies confirm that user penetration through mobile Internet has risen to 52.7%, and is sure to go high further, in the coming years- for the simple reason that users browse your sites from their mobiles and are continuously active there.
- Mobile Marketing – Digital Marketing Trends
Apart from the responsive design, mobile ads and applications drive your consumers crazy and they remember you. Searching products and services from mobile-based devices is about 62%, which gives you fruitful opportunities to target your customers at their personal cells. In-app development and push messages are some techniques to hit your users through their phones.
- SEO – Digital Marketing Trends
This has indeed been the talk of the town in the digital industry, especially with every business implementing SEO as a part of their digital marketing strategy. According to a renowned digital marketing company, local searches take 50% of mobile visitors towards their stores. 30% of mobile searches are related to specific locations, whereas another 28% for searches about products available nearby, result in a purchase. Therefore, it all starts with the search, which means, you have to get good rankings for your brand site.
Reference – http://www.hubspot.com/marketing-statistics