Most Talked About Digital Marketing Trends in 2016

With the world going digital, your consumers have probably started thinking digital. However, if you don’t proceed with your digital communication, and surround your consumers as well as loyal with innovative digital marketing tactics; well you lose them. Here are some of the most interesting digital marketing trends that have been driving this year and still continue to do so:

  1. Big Data – Digital Marketing Trends

Marketing is both science and art. Figures obtained from different digital media channels talk about your present scenario, and give you an overall idea about the future. Big data includes all market data like predictive analysis, market insights and consumer interests. By using the numerical information, you can form lots of perceptions about your present online marketing efforts and find the future of your brand.

  1. Content Marketing – Digital Marketing Trends

Your content ultimately makes way for your destiny. With good quality, relevant, up-to-date, and reliable content; you can reach out to people, in large numbers and impress your business values on them. Where credible content will give you good returns, customized content will take you a little further and place your brand, away from the crowd. 56% of online marketers confirm that personalized content targeting different TGs increase engagement rates.

  1. Responsive Design – Digital Marketing Trends

Responsive design is an ideal way to make your site user-friendly for both desktop and mobile-based platforms. Studies confirm that user penetration through mobile Internet has risen to 52.7%, and is sure to go high further, in the coming years- for the simple reason that users browse your sites from their mobiles and are continuously active there.

  1. Mobile Marketing – Digital Marketing Trends

Apart from the responsive design, mobile ads and applications drive your consumers crazy and they remember you. Searching products and services from mobile-based devices is about 62%, which gives you fruitful opportunities to target your customers at their personal cells. In-app development and push messages are some techniques to hit your users through their phones.

  1. SEO – Digital Marketing Trends

This has indeed been the talk of the town in the digital industry, especially with every business implementing SEO as a part of their digital marketing strategy. According to a renowned digital marketing company, local searches take 50% of mobile visitors towards their stores. 30% of mobile searches are related to specific locations, whereas another 28% for searches about products available nearby, result in a purchase. Therefore, it all starts with the search, which means, you have to get good rankings for your brand site.

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How can you use Affiliate Marketing to Achieve Best Results for Your Business?

Affiliate Marketing is a smart way of advertising your brands in affiliate business sites, by paying a commission. It is an excellent marketing opportunity in the digital platform that allows you to place your ad in other sites, and get traffic. Thus, you increase your brand awareness, reach out to more people, and ensure active brand presence in all digital platforms. Affiliate marketing, if done in a tactical way, can give huge business to your brands. Here’s how you can use affiliate marketing in your digital communication:

  • Pay-for-Performance: You only pay, if you achieve your pre-determined targets- which can be click-through rates, revenue or market information. If no results are achieved, you don’t shell out any bucks.
  • Have Fixed Costs:The costs are fixed, and you can specify till what level of action, you pay what amount. At any time, you know your rates, and are aware about costs. It also gives you an additional advantage of keeping your digital marketing budget, within control. You make more effective use of your fixed costs.
  • Enhance SEO Results:Affiliate marketing also lifts up your page ranks. Affiliates use their own skills to enhance your brand’s presence in the online space. Research confirms that 80% of SEO are used in affiliate marketing. Thus, you get the opportunity to get web traffic from two sources- affiliate sites, and SEO rankings.
  • Expand Market: Affiliate marketing comes with low risks, which means you can look forward to expand your market, and reach people, beyond your defined targets.Today, affiliates use 40% of email marketing, 60% of blogging, and another 60% of social networking to expose your brand to newer markets.
  • Enjoy High Conversion Rates: With the help of a digital marketing company, you can convert your potentials into sales. Also, with increasing site access through mobiles, you can witness higher sales, than expected. Studies confirm that less than 10% of affiliates bring more than 90% of traffic, and conversions. More than 30% of your sales, generated from affiliates, come from mobiles. 50% of affiliate-related traffic happens from mobiles and tabs.
  • Customize:Here, you can customize your marketing programs, through affiliate networks, and third party hosting. Marketing experts recommend selecting a network that will cater to all digital services, including creative support. They also suggest brands to leave the site infrastructure to a third part host, however, brands mustset their own payment terms and conditions. This helps to make their site well secured, and credible.

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How to use LinkedIn for Business to Improve Leads and Brand Visibility?

LinkedIn is an awesome networking tool which connects your business to its peer groups, around the world. By setting up a profile of LinkedIn for business, you can access millions of customers, and connect with other businesses to get industry insights. Also, you can learn about trending marketing strategies and best practices in the digital forum. You can create groups, and join business networks, and find new opportunities to expand your current business status. Besides all these, you can generate more leads for your business, and turn them into loyal customers, in the long run.

Here are some ways through which you can achieve large number of leads, and reach out to more people, worldwide.

linkedin for business

#1 Strong Call-To-Action

A powerful Call-To-Action (CTA) is the gateway to generate more leads. With LinkedIn, you can add customized banners to your company page, and link these banners to your site. Also, you can add three different linkable product banners to the products and service section of your company’s LinkedIn page. Thus, you get filtered traffic to your site, from LinkedIn for business. You can also connect LinkedIn to webinars, case study or other landing pages.

#2 Use the Lead Collection Widget

By adding the Lead Collection Widget to your landing page, you make it easy for your visitors, to submit their email address, with just one click. The widget sits at the top of your website, or other landing page, and helps you to achieve leads, faster. With more number of LinkedIn users, you can increase your lead generation, by 93% and provide convenience to your customers, who don’t wish to fill the entire contact form in your website.

#3 Create Personalized CTA Content

The Products and Services LinkedIn page allows you to segregate content, according to different target groups and helps you to reach individual customers. A digital marketing company displays only those products and services, which are of utmost interest to particular target groups. They segregate customers according to their profession, industry, and designation, and provide right message links to their LinkedIn profile. Customized Call-To-Action increases by about 91%, and uplifts your brand status.

#4 Post Your Business Status at Different Times

By posting your company status on your LinkedIn page, that too at different times, fetches you more impressions, clicks, shares, and updates from your followers. Morning is the best time to engage your audience, since most of LinkedIn users are active in the early hours of the day. Studies show that more than 90% of LinkedIn users come to the forum, in the morning hours.

In brief Linkedin for Business is one of the effective tool you can use to improve your online sales, brand visibility and reach.

Digital Media Channels that You must use for Business Development!

You might have developed a visually attractive site, with good content and relevant features, all of which offers a unique experience to your site’s audience. But, what if they don’t see your site or just can’t access it, at one go? Therefore, to make your website visible in all search engine pages, and get traffic from various sources, you must adopt digital media solutions. With modern digital media channels, you can expect more visibility and awareness among your targets, and your website shall buzz with huge online traffic.

digital media channels
Photo Credit: photo by Richard Goodwin

A digital marketing company offers the following digital media channels:

  • Email Marketing: For generating leads, you might have collected key customer information like name, profession, contact info, email address, etc. However, you must also ensure that your email messages hit your targets, at the right time. Through email marketing service, you can minutely define your audience group, and send messages, with an ROI up to 4,300%. 
  • PPC Ads: Pay-Per-Click (PPC) ads are one of the most effective paid advertising channels which deliver highly targeted traffic of potential customers, within a short span of time. It is more cost-effective, and allows you to control your spends for a day, weak, or month for your running PPC ads. Budget is always within your grip. By choosing the right set of keywords, you can use search engine advertising, to optimize your ad information, and earn clicks organically. 
  • SEO: Yes, to find the right set of keywords, you need this. Search Engine Optimization (SEO) improves your site rankings on major search engines like Google, Yahoo, Bing, and other popular engines. SEO activities include keyword research and suggestion, on-page and off-page optimization, organic link building, and linkable asset creation.
  • Display Ads: There are third party websites, blogs and forums which provides collated information on various products, services and brands. By placing ads on these channels, you can reach out to your prospects and current customers, and get them to your site. You can place banners, video ads, interstitial ads, boxes, and interactive ads, and you pay based on Cost-Per-Impression (CPM)- meaning that people click on your ads, go to the landing page of your site.

Content Marketing: Content is the key channel through which you attract inbound traffic from highly targeted audience. With relevant and up-to-date content, you can get hold of maximum potential customers. Content includes everything from text, videos, and graphics to animations, and icons. Currently, more than 75% of digital marketers are increasing their content marketing activities.

Social Media Marketing Tools and its Advantages for Small Business

Social media marketing is a platform that is most commonly used for online web marketing so as your brand can take breath among your targeted audience with the assistance of digital marketing company. This is such an influential tool that creates a stepladder for your business or brand in a low budget. The main advantage of social media marketing tools for small business is that they can easily adopt this effective tool of online marketing. There are various popular social media sites through you can allow your business to go ahead such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram etc.

Many small business Individuals avoid online marketing at the initial stage of their businesses because of their budget but social media marketing tools doesn’t cost you more. So, hire any Social Media Marketing company in order to get implemented the social media marketing in your web pages.

There are various advantages of social media marketing tools for small businesses so, let’s enlighten on these advantages:

Reduces Cost On Overall Marketing

Traditional advertising methods such as ads on television, radio or banner, and other digital marketing techniques etc. cost you a huge amount but use of social media marketing tools is the mere online marketing way that can be done at very low cost and doesn’t spoil the budget of any small organization. You can hire any SMO agency to get your social media marketing campaign done.

Improves Web Traffic And Organic Search Result

This is such a way that redirects your targeted buyers on your website via your posting done on social media site and improves your organic search result. Social media marketing also works well in order to boost the traffic of your web pages because people attract via your posts or images that you get published by the digital marketing company. So, you must hire any good digital marketing agency that can be able enough to publish the tempting posts on regular basis on all the popular social media platforms.

social media marketing tools

Creates Your Brand Awareness

No one knows about your brand until you expose it. As per current emulative marketplace, online marketing is the mere way to expose your brand in order to create your brand awareness among your targeted audience. So, social media marketing works amazingly to craft your brand image in the minds of the people and coerce people to buy your products.

Builds an Authentic Customer Relationship

You can communicate directly to your clients or customers via a chat or post replying and resolve their issues and can get feedback as well. You can even know your weak point through this and can ameliorate that as well. In a result, you can deliver the excellent customer service as well as can gain the trust of the customers.

Provides Marketplace Insights

Social media marketing allows you to closely monitor how your audience behaves and act with your brand. Research says that 61% marketers’ use social media sites in order to know that what people are talking about your product or brand. Through this, you can remove the negative elements of our brand or service and serve the better and improved services to your potential clients or customers. All you need to adopt the best digital marketing agency for bonzer results.

Gain Large Audience

Regular posting and conferring the customer service via social media sites can become a proven factor to open up a new market and gain the large audience to your website and as soon as the audience starts converting into buyers, a small business starts earning via these social media channels.

So, social media marketing is a vital tool for the small businesses that help them out to uplift their business and to generate or procreate the new income revenue. Thus, you can hire our digital marketing company that is digital seed for best and instant marketing performance and enable your business to grow ahead and fly high.

Digital marketing for small business – Trends, Strategy, and Plan

Many small business owners think that digital marketing is merely made for big businesses but this is just a myth. It doesn’t a matter whether you have a big business or small one, you eternally need to adopt the digital marketing for small business because you need more marketing in comparison to major companies in order to outreach your targeted audience. Though it will not give an instant result but as soon as it starts giving results you cannot imagine how much it can deliver you.

See, every major organization was a start-up organization or a small organization some day and most of them achieved their goal by hiring the SEO agency and getting implemented the digital marketing techniques in their business from the initial level.

First, you need to know the market trend then, plan your business as per the market trend and allied strategies and implement the same in your business.

Market Trend

Various small organizations are taking recourse of digital marketing and bringing a lope in their organizations because they have to face more challenges. You can see that how the other start-up organization captures the market in a very short time span and this all is possible because of implementation of digital marketing for small business. So, as per current market trend, a small business get implemented the following online marketing trends via any good digital marketing company:

digital marketing for small business

  1. Search Engine Optimization

Through SEO technique, a small business can get the ranking boosted of their website so as when the targeted people search anything on Google search engine, they can find your website on the top page of search engine. This is the way that helps you out to grab more visitors to your site and turn them into potential buyers.

  1. Pay Per Click

Pay Per Click is an online marketing tool that brings customers from other popular sites. You just need to hire any SEO company that will carry out this process of online advertising on different sites that are related to your business. Pay per click packages is basically designed and better suitable for small businesses because you merely have to pay when any visitor clicks on your ads and redirects your website. It also doesn’t go beyond your budget.

  1. Google Analytics

This is a process indeed that assists you in finding the effectiveness of your marketing mediums. Google analytics enables you to get the valuable insights in your digital marketing for small business that how your targeted audience are behaving on your website. This marketing tool is such a vital tool for every marketer.

  1. Social Media Marketing

Such an amazing way to greet your customers, demonstrate the deals, discounts, and new product or service launching etc via Facebook, Google+, Pinterest, LinkedIn, Twitter etc. Social Media sites act as a speed booster that not merely creates your new relationship with your clients even sustain them.

  1. Mobile Marketing

Marketers cannot neglect the trend of smart phones because the present audience is incumbent on the mobiles. So, get your mobile application developed by any digital marketing agency so as you can outreach your targeted buyers rapidly.

Plan & Strategy

Now, it’s time to plan your business as per your business behavior. Merely you can decide that what are your audience and where can you find the maximum ratio of them. Do you think your audience are mobile friendly or internet surfer or a social media maniac etc? So, choose merely those digital marketing techniques that better suits to your business.

The next step is to implement the decided plan of digital marketing for small business as per the necessity. It’s all about giving a practical exposure to your brand by applying the suited online marketing facts in your business.

Thus, every small business needs to hire a digital marketing agency and “digital seed” is the one who delivers the precise direction to your business in case of small business.