Five Innovative Approaches to Improve Your Digital Marketing Strategy

People seem to talk about digital marketing and strive hard to implement digital marketing strategy in their business in order to compete with the other brands or services in this emulative marketplace. But in the lack of adequate knowledge and practical exposure, some business individuals cannot enable themselves for precise utilization of digital marketing. A Digital marketing company can help you out if you siphon the suggested ideas by the digital marketing agency.

With the timely changes, the new techniques take place in the competitive market but if we are unaware of those newbie approaches of digital marketing strategy then, we cannot implement, and eventually cannot improve our business in the way we want. So, here are the ways that tell you about the innovative approaches to improve your digital marketing strategy:

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Be A Critical User or Consumer Of Your Own Products

Be a critical consumer or user of your own product first what you have launched in the market and identify the pros and cons of your product. Try to modify and update your product as per your experience so as you cannot lose your buyers after their first purchase.

Thus, before exposing your product and services with the assistance of SEO agency, keep in mind if you are unable to use your own product in case of critical buyers then how the other critical buyers can accept your product or services. So, keep improving your business production in order to grab the new clients as well as sustain the existing clients.

Target Your Buyers Not Everyone

Know your targeted customers first and collect the vital data of your targeted buyers and this can be done while engaging with your customers. You can also seek a feedback and carry out the online survey via mail or on your own business website.

Some more options are:

  • Phone calls and messaging to clients or customers
  • Try to engage with your customers on regular basis via forums and blogs you run on your site, social media channels like Facebook, Instagram, Twitter, and Google+ etc.
  • Stay positive and consistent while dealing your customers complaint
  • Conduct marketing research by adopting the great tools such are Google Trends and Google Surveys

Communicate With Your Buyers In the Way They Like

Use the way what your customers like while talking with them. Well, most of the customers love to get the marketing materials or discounted deals & offers, new product launching information etc. either via mail or via social media channels.

Understand How Google and SEO Can Impact Your Digital Marketing

It is complicated to understand that your website is ranked or tracked by the most popular search engines incorporating Google, Bing, and Yahoo. Your business website needs to hire the digital marketing company in order to bring the instant impact on your business. SEO and Google are such tools and vital techniques that need to be implemented for better performance of your website ranking with improved web traffic.

With the use of Google analytics, content uploading or blogging, keywords insertion tools of SEO, one can get the web ranking increased of their business site by hiring SEO agency.

Know the Importance of PPC

PPC or Pay Per Click is the way whereby you can bring the targeted buyers on your site from other sites. You will be charged merely when the buyer or clients clicks on your ads, through this way, targeted buyers will be redirected to your site. You can even check the source of each and every link with the use of tracking code.

These innovative approaches can improve your digital marketing and can lead your business on the next stair so don’t hesitate, start implementing the right digital marketing approach for your business evolution. A digital marketing agency can help you out to obtain your goals with the use of essential approaches of online marketing.

Digital Marketing Facts that can transform Businesses and Startups!!

The current marketplace is filled with digital marketers and everyone wants to take part in the race of selling their brand or services with the assistance of digital marketing company. Digital marketers are trying to adopt the digital marketing strategies so as they can soar in the competitive market but still there are few amazing digital marketing facts that every business individual should know. So, let’s uncover those hidden areas and the other advantages:

Merely 2 Out of 10 Sites Are Content Sites

Content marketing not merely tempts your customers to your sites when you regularly upload interesting articles even create a new client database in order to achieve your business goals. Not all the digital marketers siphon this digital marketing technique via SEO agency. No matter whether to book any service, want to go for dinner or movie, and for shopping malls, people always find the nearest one via Google.

Do you know people also search the relevant information related to health, beauty, travel, sports, real estate, politics, Fashion, lifestyle, automotive, electronics, IT and Software and much more and in this regard many business sites put a blog column on their site and regularly update the blog with newbie articles or contents and get the SEO process implemented on these contents by any digital marketing company so as whenever the targeted people search the content related to your product or service, he/she will be redirected to your site and this idea can make them a buyer.

Email Marketing is More Powerful Rather Than Social Media

This is one of the most interesting digital marketing facts. People love to open the email id first in order to check the crucial emails their after turn to social media sites whether a Facebook, Twitter, Google+, LinkedIn, and Instagram etc. Usually, people use these social media sites via apps and when the marketing link throws out them to the browser then maximum of them prefer to quit your web page.

Through social media is such a powerful tool but it is still not as effective as email when you want to bring back your existing buyers. Social media is merely useful in case of attracting the newbie clients or customers.

30 Percent Web Traffic Comes Through Mobile

With the increasing trend of smartphones, people are becoming maniac whether to watch movies on a phone, appreciate music, play games or buying something. This resulted in one of the most usual digital marketing facts such as most of the shopping orders placed in office hours, during travelling or while waiting for any interview or meeting and this requires a mobile device. Hence, if you want to boost your web traffic then don’t neglect your business mobile application.  So, hire the mobile & web development company to get your application developed.

People Spend More Internet Time On Smartphones Than On Personal Computers

Mobile apps are such an ease way to hire any service online, to learn something, to book hotel or flight or to do shopping. Not everyone can afford the laptops or can carry the laptops or desktops everywhere. Hence, mobiles or smartphones are handier while looking for anything that’s why people prefer mobiles to carry out their online needs.

SEO Is Just A Part Of Digital Marketing

Digital Marketers always talks about SEO process and most of them stay incumbent merely on SEO, they never think about content marketing, social media, email marketing or mobile applications etc. SEO is just one part of the digital marketing process. So, don’t forget to adopt the other digital marketing techniques by hiring any SEO agency in order to boost your business turnover.

Every business is initiated with the hope to create recognition of the brand or services and to procreate the sufficient profit. Thus, get added these amazing facts of digital marketing via any digital or  web development company  in your business or brand and enable your business to grow high.

Internet Marketing Company – Story on the start of Digitalseed in India

Internet marketing has become vital part of strategy for the companies in today’s world. Even though traditional marketing channels still have the importance but online marketing channels are gaining their share in market due to the efficiency of the channel, effectiveness, accuracy in promotion and measurable ROI.

As per the economic times report there are 40 million business out there only in India and out of which only 5 Lac businesses are using digital channels to promote their businesses. Others either don’t have the expertise or resources available with them or they are not aware of the importance of selling their products / businesses online so our founders thought of starting digital marketing company to help businesses come online. We started our journey with Pune and near by tier-2 cities targeting local restaurants, hotels, real-estate builders and hostels to target their customers using different online channels like SEO, SEM, Social Media Marketing, Affiliate promotions and campaign management.

Our founders share their initial experiences when they visited few restaurants in tier – 2 cities in Maharashtra. When they visited hotels owners of big hotels in Maharashtra, the owners did not even know about what is internet marketing and how it can help their businesses.  Even most of restaurants / hotels did not even have educated staff as manager so it was even difficult to explain but finally our founders successfully managed to get the contacts of decision makers who had an idea about Google / Facebook but were not aware if they can benefit from the digital channels but our founders explained them about how people can visit their product / business from Google / Facebook and how it can benefit them. Also they had the data on number of active facebook users for the city and the searches happening online for the city. So initially our founders struggled to convince them but when they showed the examples of website like Flipkart, owner got some confidence which helped us in acquiring clients in early stage.

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After this struggle for two months, now we feel really happy to announce that we have acquired enough small and medium size business clients from tier – 1 and 2 cities like Latur, Solapur, Aurangabad, Nashik, Nanded and Pune.

Currently we have range of services of Internet marketing that includes SEO, SEM, Social Media Marketing, Online Reputation Management, Web-Development & Design & End to end campaign management. Today we see politicians like Mr Narendra Modi, Arvind Kejriwal have been actively promoting themselves on social media. Even the celebrities are maintaining their own facebook pages / twitter pages because today people spend half of the time on internet channels like Facebook & Twitter. If anyone want to communicate with their audience group / fan group they need these channels to interact.  But they dont have time for the interaction so we at Digitalseed take the end to end responsibility of handling their social pages, digital promotions and online reputation management to maintain and increase the audience base of celebrities or politicians.

So now if you are looking to create you profile presence / your business presence on digital channels then don’t worry!! we are here to provide complete support for all your digital needs along with brand promotion, social awareness generation, logo promotion and launch promotions. You can reach out to us at +91-8792715826 or contact@digitalseed.in to know more about us.

Important Digital Marketing Tips to improve your Online Sales

Digital Marketing has become integral part of each and every organization in today’s world. Being one of the most efficient technique for promoting brand and generating online sales in short time, Digital Marketing Tips are now used by every corporates to get the customers to their company websites. The most highlighted feature of digital marketing is that we can easily measure ROI of the campaign and can even optimize the marketing campaigns further to improve the overall output based on existing ROI. This results in reduction of the overall marketing spend and maximum returns at lesser costs.

Today in 2016, we have seen immense growth in the competition for every business category which is really good for the betterment of society but sustaining your business in this competition has become very difficult and for that marketers are using this latest internet marketing technology and quality service to stay ahead of everyone. This article will surely help you with Digital Marketing Tips to stay ahead of other marketers.

Previously marketers used to implement traditional marketing techniques but that required lot of manual efforts, resources and money. Even after executing all those activities organizations were not very sure on whether they will reach the right target customers or not but online marketing is equipped with latest tools and techniques which can enable marketers to target more specific user / audience and can get the desired results in limited budgets.

Now you will have a questions that what are the priority Digital Marketing Tips that each and every organization should follow to improve their online sales –

 

  • Create / Build Your Own User Centric Website – One of The Most important digital marketing tips is to create / build your own business website and provide all necessary information about your business / products to your end customers. The Website has to be complete with the required content and the contact information should be clearly visible so that customers can reach you. In case the product can be sold online the website should have enough provisions to enable online sales / transactions. The main focus of every business should be customer / user centricity and same should reflect from your website as well.
  • Start Blog – Blogs are used to convey all kind of business information to your stakeholders. You can convey different news related to your business category, achievements / happenings of your company on periodic basis and new trends in your business. That helps you to attract interested audience group to your website and to increase your indirect sales. Blog writing is indication that you are expert in your business field and can help you improve organic traffic to your website.
  • Write on other Publication – You can build your authorship and can establish yourself as a expert just by writing and publishing informative articles on other publishing platforms. This is one of the factors which may help in improving organic tractions to your website.
  • SEO and Social Media Marketing – Search engine optimization and Social media marketing have become vital part of online promotion activities in any organization because of their unlimited potential to provide customers / traffic to the website. Social media is powerful dynamic tool where lot of people interact with each other, share their thoughts / knowledge to learn new things. Same can be used by all the brands to interact with people, make people aware about their USPs, their products and they can enhance word of mouth publicity and social sales with the help of all the modern way of digital channels i.e. Facebook, Linkedin and Twitter etc. In case of SEO, major preference has to be given to on page optimization because as per Google’s recent algorithm, the maximum benefit will pass on to your website if your content is extremely good, free from plagiarism and unique.

 

But now the question is whether to hire team or hire digital marketing company to execute all these activities? Don’t worry we at Digitalseed – Online marketing company in Pune, can provide all the support to plan and execute all these activities. We have team of experts who can take care of end to end digital marketing promotions for you in your budgets. So now you don’t need to worry about hiring team of people, spending money on their salaries and making sure whether they are properly working or not. And the best thing is you dont need to hire any expert consultant who can guide you because we have team of experts who can not only guide but execute everything for you.