Five reasons mobile marketing is the best marketing strategy for the present generation

Marketing is imperative for every business as that is the thing that introduces business offerings to the masses and takes it to the zenith of success. With the advancement in technology, the businesses need to enhance their marketing strategies and adapt to the technological changes to keep pace with the competition. In this interconnected world, the biggest marketing trend undoubtedly is ‘mobile marketing’.

According to an article on Forbes, the rate of mobile adoption is increasing exponentially which was an impressive 80% in the year 2016. Furthermore, the average rate of smartphone conversion is 64% for e-commerce sector. These stats are sufficient to justify that mobile marketing is the need of the hour. There are few more reasons to target your marketing to mobile devices:

1.      The average time spent by people on their smartphone is increasing

People from all across the globe are addicted to smartphones. They spend more than five to six hours daily on the mobile phones. The users often use their smartphone for different tasks including internet surfing, gaming, listening to music or any other task. In this scenario, you can capture their attention by planning a marketing campaign that targets towards the mobile devices. Mobile applications are all the rage so you can build your own user-friendly mobile app or you can make your website compatible with all screen size.

2.      The online business is facilitated by mobile marketing

A legion of consumers makes their online purchase on the go by searching for the products and ordering them via their mobiles. More than 50% of e-commerce visits are initiated from mobile phones. Everything right from the order of apparels and gadgets to pizzas and burgers is done via smartphones by using apps. Industry giants like Amazon, Myntra, Dominos and Flipkart have realized the significance of mobile marketing and that is the prime reason that they have gone for mobile-friendly websites, portals, and apps.

3.     Mobile technology enhances user-experience

The people of the present generation are occupied in their mundane routine. Thus, they prefer mobile technology to get things done in just a few taps on the screen. They search for information online and even make most of their purchases online. Therefore, those businesses that have stellar marketing strategies can benefit from this in a big way. If your website is optimized for search engines and is easily navigable, then that will definitely drive more and more traffic to your website that may convert to customers and generate huge revenues.  Furthermore, search engine algorithms give preference to mobile-friendly websites.

4.     The open rates of SMS is higher than email

Opening an SMS doesn’t require active internet plan, so its opening rate is 98% in comparison to the 90% opening rate of emails. Secondly, SMS is a kind of instant marketing where the message will directly pop-up on any mobile devices. You can tailor your SMS to catch the attention of the readers and compel them to go for your products or services. They may be interested in researching the product and then buying it.

5.     Mobile marketing has an enormous expanse

Mobile devices are possessed by people of all demographics by virtue of being cheaper, lighter and portable. The mobile phones users are exponentially greater than laptop or PC users. Thus, mobile marketing gives you an opportunity to reach out to larger masses.  

 

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Why should you consider going mobile digitally?

Of late, mobile and mobile-based devices like tablets, iPads, and the newly launched Kindle have witnessed massive searches from its users. With information available in just one click, today’s consumers prefer to browse through their personal cells. Most of them also spend maximum time searching for their desirables, through their smartphones. Such market insights clearly prove a point – mobile is a powerful and effective medium to hit your targets. Few years ago, mobiles were nothing but devices; however today, as we come across market data and analyze various statistics, we can conclude that mobiles are now platforms through which you can send your message to your end-user.

Here are the top reasons for going mobile digitally and using it as a part of online marketing technique:

#1 Your Consumers are there

Mobile phone penetration around the world is about 53%. Mobile share of organic search engine visits has been reported to be 48%. Such data tells you that your consumers are constantly live on their cell. They are active 24*7, and prefer communications sent through phones. Sections like apparels, retail, and other consumer goods have witnessed more than 60% searches from mobile and mobile-based devices. If you have to win the hearts of your customers, think mobile.

#2 Your Competitors are doing so

Most brands have taken into mobile platforms. Whether a new restaurant in town or an old retail; brands are now considering mobile, as one of the most powerful channels to talk to their customers and develop good relationship. And you being one of them must start thinking on the same lines, to get desired results.

#3 You Cut down Costs

Yes, you heard that right. Mobile marketing helps you to reduce your marketing spend, since it comes at cheaper rates. Each message can cost you around 40 – 50 INR, which is way cheaper than direct mails. With the help of a digital marketing company, you can minutely target your messages to the desired audience profile and control your budget.

#4 Your Consumers Read Your Messages

Unlike TV ads or promotional mails where consumers are forced to read your communication; out here they read your messages till the end; if only they are short, crisp and to-the-point. Consumers not only read the mobile texts but also responds to them, it it’s relevant to what they are looking for. In just few minutes, you can instantly engage your customers and create good impression about your brands.

 

References:

  1. https://www.statista.com/topics/779/mobile-internet/
  2. http://www.rpjkservices.com/10-Reasons-Why-Your-Business-Must-Use-Mobile-Marketing-Now.html

 

The Future of Mobile Marketing

Mobile Marketing –

As we stand in the digital sphere where communication is more interactive, highly engaging and customized according to various consumers, there lies an ocean of opportunities to develop business, brands and ideas. Besides laptops and desktop computers, there comes mobile, another powerful device channel to hit on targets, and convert leads to loyal customers.

Studies confirm that 34% of mobile subscribers prefer using their hand-held devices to read emails. 80% on browsers loom for their stuff through their cell phones. 48% of consumers start their mobile browsing, based on search engine results and another 26% prefer mobile apps. All these data clearly confirms that mobile marketing will undoubtedly yield productive results and will shape the future of digital communication.

Mobile Marketing

Digital marketing company predicts that with the emergence of more mobile-based devices like iPads, tablets things like Kindle, consumers are in love with their personal cells. They want personal attention, which they get through smartphones. Besides the already-popular mobile channels, there are more to come. Smart TV, Smart Wrist-Watch, Smart Bands and similar products will now be the talk of the town.

In the immediate future, B2B marketers will frame innovative digital communication strategies, considering mobile. Presence of online chat, query forms, and other interactive features will now start taking into the mobile platforms. Not that the web platforms won’t be used at all, but mobile devices will gradually dominate the industry.

The primary aim of online marketers will be to provide seamless mobile experience, like that in desktops. With mobile marketing, consumers will be surrounded with 360° communication, urging them to take an action- which can be directly purchasing the product, recommending the brand to a peer, or liking and posting comments through their Facebook accounts.

Some more intelligent marketers will never limit to mobiles. Instead, they will keep mobile marketing at the centre, and surround their mobile marketing efforts with other forms of communication, both traditional and digital. As a result, consumers will be frequently pricked by the marketers from an all-round direction; however, the centre of attraction will be on mobiles.

The future will also witness an outburst of mobile apps, integrated marketing campaigns, and implementation of analytics on these applications. As marketers spend more on their mobile communication, they will definitely want to track consumer data and capture consumer insights, valuable for their communication. With such plans and predictions, mobile marketing will get a new life in the near future.

How Mobile Marketing Can Boost Your Business Revenue!

In today’s world, it’s really hard to survive without the mobiles because people are becoming addicted to mobile phones. No matter whether they want to carry out their professional work or personal amusement, every moment mobile takes part in their lives. Hence, it becomes imperative to the business industries to siphon the digital marketing company for better mobile marketing solutions.

From the last few years, the trend of mobile marketing is continuously increasing and giving a better business growth to the marketers. It is easy to engage with the clients or buyers over the mobile devices because people stay online every time via the smart phones and this is the reason why the start-ups are getting the mobile application developed via the digital marketing agency.

mobile marketing

There are various reasons that how the mobile marketing can improve your business image and boost your business revenue. So, let’s have a look on those factors:

Cost Efficiency: Mobile Marketing is such a strong idea especially to the small organizations those who have a limited budget for a marketing campaign. Well, most of the business individuals are facing the same issue but here is good news for them that they don’t necessitate to spend the big amount during their online marketing campaign.

For small business marketers, mobile marketing is an affordable way of advertising their products and services. A quality digital marketing company can serve this service in order to build your brand fame and boost the loyalty.

Efficacy: See, most of the users delete the SMS or other emails even without reading it but when the notifications come on their mobile phones they gets redirected to your mobile application and once they open your mobile app there is a high possibility of buying decision. You just need to hire the superior mobile application development or SEO Company for better brand image and business enlargement.

Help to Outreach your Customers: Every business individual or marketer want to outreach the specific group of consumers or customers to gain from the marketing campaign and mobile marketing is one of the best effective marketing strategies as per the current business market trend. Mobile marketing helps you out to build the real client database because merely those users will allow you send promotional SMS’s or notifications who are interested in your brand or services. So, it can be said that mobile marketing is the way to outreach more potential customers.

Immediate Effect & Result: Usually, every marketing campaign takes it own time to demonstrate the results. Mobile marketing gives instant effect and delivers the immediate result. Mobile marketing is not bounded with time. People love to check their messages or notifications on their smart phones as soon as possible. For instance, if the user is gets busy at the moment you send the notification then, certainly, he/she will read your message and check your notification later whenever he or she gets free. Mobile marketing campaigns are easy to create and use and messages are delivered within seconds to the recipients.

Establish a strong relationship with your customers: Siphoning the digital marketing agency for mobile marketing allows you to reach your buyers at any time, any place within a short time period. You can create a strong bond with your customers by creating special deals, new product information, discounts & sales etc. that can make your customers feel special. A marketer can more likely get a response to their marketing campaign because customers appreciate your special treatment and this creates a strong relationship between the marketer and the customer.

So, consider the mobile marketing campaign in order to drive your business on a precise track and to generate higher revenue by grabbing more and more clients or buyers via the mobile devices. All you need to hire the good Digital marketing or SEO agency. “DigitalSeed” a digital marketing company in Pune eternally ready to provide you the result oriented solutions towards your mobile marketing campaign.