Most Talked About Digital Marketing Trends in 2016

With the world going digital, your consumers have probably started thinking digital. However, if you don’t proceed with your digital communication, and surround your consumers as well as loyal with innovative digital marketing tactics; well you lose them. Here are some of the most interesting digital marketing trends that have been driving this year and still continue to do so:

  1. Big Data – Digital Marketing Trends

Marketing is both science and art. Figures obtained from different digital media channels talk about your present scenario, and give you an overall idea about the future. Big data includes all market data like predictive analysis, market insights and consumer interests. By using the numerical information, you can form lots of perceptions about your present online marketing efforts and find the future of your brand.

  1. Content Marketing – Digital Marketing Trends

Your content ultimately makes way for your destiny. With good quality, relevant, up-to-date, and reliable content; you can reach out to people, in large numbers and impress your business values on them. Where credible content will give you good returns, customized content will take you a little further and place your brand, away from the crowd. 56% of online marketers confirm that personalized content targeting different TGs increase engagement rates.

  1. Responsive Design – Digital Marketing Trends

Responsive design is an ideal way to make your site user-friendly for both desktop and mobile-based platforms. Studies confirm that user penetration through mobile Internet has risen to 52.7%, and is sure to go high further, in the coming years- for the simple reason that users browse your sites from their mobiles and are continuously active there.

  1. Mobile Marketing – Digital Marketing Trends

Apart from the responsive design, mobile ads and applications drive your consumers crazy and they remember you. Searching products and services from mobile-based devices is about 62%, which gives you fruitful opportunities to target your customers at their personal cells. In-app development and push messages are some techniques to hit your users through their phones.

  1. SEO – Digital Marketing Trends

This has indeed been the talk of the town in the digital industry, especially with every business implementing SEO as a part of their digital marketing strategy. According to a renowned digital marketing company, local searches take 50% of mobile visitors towards their stores. 30% of mobile searches are related to specific locations, whereas another 28% for searches about products available nearby, result in a purchase. Therefore, it all starts with the search, which means, you have to get good rankings for your brand site.

Reference – http://www.hubspot.com/marketing-statistics

How social media marketing will develop your brand?

With Facebook, Twitter and other social networking sites attracting more than 90% of teens, about 45% of adults, and 35% of senior citizens worldwide, you must re-think your marketing platforms, and start considering these virtual channels to impress upon your audience. Social media presence will provide a comprehensive benefit by connecting you to your loyal consumers and introducing your brand towards new leads. Also if you wish to create a buzz in the industry, well, social media marketing techniques are the best channels to target. Here’s how you can take the best from social networking sites, and enhance your branding:

  1. Present Your Brand

With the entire world being 24*7 active in their social media networks, you can take this opportunity to build your brand, enhance its reputation, and showcase your business in front of the world. Whether its Facebook Twitter, LinkedIn, or Instagram; you can define your business objectives, update your company’s prospects on a regular basis, post your activities online, and spread awareness of your brand. By working in parallel with all the social sites, you can develop close relationship with your consumers, enhance your bonding, and drive new sales. In short, you can position your business directly in the minds of your targets.

  1. Develop Your Online Community

According to research, an average user has at least 5 social networking sites. Businesses having an active social media presence are far more preferred by their consumers, than those which fail to create social media buzz. Consumers are constantly looking for proactive social media presence, and if you have so, they will fall for your products and services. Online communities help you to connect with your targets emotionally. It helps in limitless branding, and allows you to peep into your consumer’s mind.

  1. Enhance Your Digital Space

Just being confined to a website, SEO, and PPC won’t serve your purpose in online marketing. If you want to stand out, and create a unique space in the digital forums, social media marketing (SMM) is all that you should think of. Studies have proven that interacting in the social media sites, for at least 2-3 times, in a week, significantly increases your brand exposure by about 40%. You develop relationships, and create a personal digital space for your consumers.

  1. Expand Your Sales

Digital marketing company conducts online campaigns, and recommends social media tactics which helps to get more people into your site, and thereby increases chances of sales. You can know about your consumer’s interests and preferences, and drive your efforts towards meeting those specialized needs, which ultimately converts your prospects into loyal customers.

Reference – http://bit.ly/2g1jQYf