How to use LinkedIn for Business to Improve Leads and Brand Visibility?

linkedin for business

LinkedIn is an awesome networking tool which connects your business to its peer groups, around the world. By setting up a profile of LinkedIn for business, you can access millions of customers, and connect with other businesses to get industry insights. Also, you can learn about trending marketing strategies and best practices in the digital forum. You can create groups, and join business networks, and find new opportunities to expand your current business status. Besides all these, you can generate more leads for your business, and turn them into loyal customers, in the long run.

Here are some ways through which you can achieve large number of leads, and reach out to more people, worldwide.

linkedin for business

#1 Strong Call-To-Action

A powerful Call-To-Action (CTA) is the gateway to generate more leads. With LinkedIn, you can add customized banners to your company page, and link these banners to your site. Also, you can add three different linkable product banners to the products and service section of your company’s LinkedIn page. Thus, you get filtered traffic to your site, from LinkedIn for business. You can also connect LinkedIn to webinars, case study or other landing pages.

#2 Use the Lead Collection Widget

By adding the Lead Collection Widget to your landing page, you make it easy for your visitors, to submit their email address, with just one click. The widget sits at the top of your website, or other landing page, and helps you to achieve leads, faster. With more number of LinkedIn users, you can increase your lead generation, by 93% and provide convenience to your customers, who don’t wish to fill the entire contact form in your website.

#3 Create Personalized CTA Content

The Products and Services LinkedIn page allows you to segregate content, according to different target groups and helps you to reach individual customers. A digital marketing company displays only those products and services, which are of utmost interest to particular target groups. They segregate customers according to their profession, industry, and designation, and provide right message links to their LinkedIn profile. Customized Call-To-Action increases by about 91%, and uplifts your brand status.

#4 Post Your Business Status at Different Times

By posting your company status on your LinkedIn page, that too at different times, fetches you more impressions, clicks, shares, and updates from your followers. Morning is the best time to engage your audience, since most of LinkedIn users are active in the early hours of the day. Studies show that more than 90% of LinkedIn users come to the forum, in the morning hours.

In brief Linkedin for Business is one of the effective tool you can use to improve your online sales, brand visibility and reach.

Author: Hrishikesh

Hrishikesh is Digital Marketing Expert with experience of 4 years in Digital Marketing, SEO, SEM, Social Media and Email Marketing. He enjoy writing articles and achieving online sales for his clients / company.