Five reasons mobile marketing is the best marketing strategy for the present generation

Marketing is imperative for every business as that is the thing that introduces business offerings to the masses and takes it to the zenith of success. With the advancement in technology, the businesses need to enhance their marketing strategies and adapt to the technological changes to keep pace with the competition. In this interconnected world, the biggest marketing trend undoubtedly is ‘mobile marketing’.

According to an article on Forbes, the rate of mobile adoption is increasing exponentially which was an impressive 80% in the year 2016. Furthermore, the average rate of smartphone conversion is 64% for e-commerce sector. These stats are sufficient to justify that mobile marketing is the need of the hour. There are few more reasons to target your marketing to mobile devices:

1.      The average time spent by people on their smartphone is increasing

People from all across the globe are addicted to smartphones. They spend more than five to six hours daily on the mobile phones. The users often use their smartphone for different tasks including internet surfing, gaming, listening to music or any other task. In this scenario, you can capture their attention by planning a marketing campaign that targets towards the mobile devices. Mobile applications are all the rage so you can build your own user-friendly mobile app or you can make your website compatible with all screen size.

2.      The online business is facilitated by mobile marketing

A legion of consumers makes their online purchase on the go by searching for the products and ordering them via their mobiles. More than 50% of e-commerce visits are initiated from mobile phones. Everything right from the order of apparels and gadgets to pizzas and burgers is done via smartphones by using apps. Industry giants like Amazon, Myntra, Dominos and Flipkart have realized the significance of mobile marketing and that is the prime reason that they have gone for mobile-friendly websites, portals, and apps.

3.     Mobile technology enhances user-experience

The people of the present generation are occupied in their mundane routine. Thus, they prefer mobile technology to get things done in just a few taps on the screen. They search for information online and even make most of their purchases online. Therefore, those businesses that have stellar marketing strategies can benefit from this in a big way. If your website is optimized for search engines and is easily navigable, then that will definitely drive more and more traffic to your website that may convert to customers and generate huge revenues.  Furthermore, search engine algorithms give preference to mobile-friendly websites.

4.     The open rates of SMS is higher than email

Opening an SMS doesn’t require active internet plan, so its opening rate is 98% in comparison to the 90% opening rate of emails. Secondly, SMS is a kind of instant marketing where the message will directly pop-up on any mobile devices. You can tailor your SMS to catch the attention of the readers and compel them to go for your products or services. They may be interested in researching the product and then buying it.

5.     Mobile marketing has an enormous expanse

Mobile devices are possessed by people of all demographics by virtue of being cheaper, lighter and portable. The mobile phones users are exponentially greater than laptop or PC users. Thus, mobile marketing gives you an opportunity to reach out to larger masses.  

 

Interested in mobile marketing? Choose Digitalseed

6 Reasons Digital Marketing can aid in Growing your Business

The changes in technology have impacted the marketing sector in a big way. Nowadays, businesses whether big or small, are spending a hefty amount on digital marketing to expand the reach of their business and to have a global presence. The online marketplace is huge and offers tremendous opportunities. Promoting your brand online can drive enormous traffic to your brand’s website. However, merely growing website traffic cannot boost your company’s revenues. The traffic needs to be converted into leads for the success of your business. This is exactly what Internet marketing does. It attracts the target audiences and converts them into customers, leads or subscribers. Therefore, every business is now heading towards online marketing. By applying digital marketing strategies, companies can make wise investments and grow their business.

Following are some more reasons that prove that digital marketing is essential for the growth of a business.

  1. The online field is leveled by digital marketing

Digital marketing gives equal opportunities to small and large businesses to compete with each other thereby leading to increase in the competition. Through this medium, small businesses are provided with all the resources for their sustenance in the market which were earlier provided only to the large businesses.

  1. Digital marketing is cost-effective

It is evident that small businesses possess less capital and fewer resources than the giants. The traditional form of marketing is not suitable for small businesses as they simply cannot afford it. However, Internet marketing provides them with an opportunity to promote and grow their business by making a meager investment. Furthermore, the marketing channels deliver impressive results.

  1. It emphasizes on conversion optimization

Online marketing strategies involve SEO, social media marketing, email marketing and all other popular strategies that guarantee conversion of traffic to subscribers, sales or leads. These techniques ensure that the conversion rate is higher in case of online marketing.

  1. Digital Marketing is a source of earning maximum revenues

Effective digital marketing generates higher conversion rate that in turn garners enhanced profits for the business. Furthermore, digital marketing techniques employ advanced technologies that can help your business to attain greater heights of success at a relatively low cost thereby leading to maximum profits. The companies can then expand their workforce and capture both local and global market. It has also been clearly noticed that small businesses that adopted new technologies earned more revenues than large businesses.

  1. Digital marketing leads to the increase in demand for goods

Digital marketing has facilitated the people to find the products that suffice their needs. This gives a complete picture to the companies about the likes and dislikes of the target audience. So, they can manufacture the products catering to the needs of the consumers. Thus, it leads to an increased demand for the products that are liked by the people.

  1. Digital marketing influences the mobile users

Mobile phones are all the rage. In the present scenario, the best platform for online marketing is undoubtedly mobile phone. Therefore, digital marketing campaigns emphasize on promoting the brand among mobile phone users.

Digital / Online marketing can be a game changer for your business. If you wish to take your company to the zenith of success, then choose Digitalseed for your online marketing.

7 reasons why every business should invest in SEO

In this competitive era, it has become requisite for every business to increase their customer base in order to sustain the competition. Modern-day customers are intelligent, knowledgeable and they have ample of information at their disposal. So, they cannot be lured by the conventional marketing techniques. Customers prefer those products that stand out.  It is therefore anticipated of every business to enhance the quality of their products. Apart from this, it is equally important to have sound marketing strategies that use those techniques that are customer-centric, and relevant in the present scenario. Search Engine Optimization or SEO is one of these.

SEO plays a major role in boosting your business’ marketing. Getting high ranks on the search engines is imperative as it drives traffic to your website and introduces your business offerings to the potential customers. Apart from this, there are seven good reasons that prove every business should invest in SEO.

1.     Omnipresent

More than 90% of the people search for the products on the internet prior to buying them. Every single search result or query that is made on the internet is recorded. SEO experts dig out information from this chunk of data and analyze the effective marketing strategies. If your information is on the subject that users search the most then you’ll get more visitors and few of them may even be interested in buying your products.

2.     Return On Investment (ROI)

The major aim of all the marketing strategies is to generate leads and to increase the reach of your business. Many research have shown that if your website is Search Engine Optimized then you’ll receive more than 33% more visitors. Furthermore, SEO is cost-effective and it garners great ROI.

3.     It creates your brand’s image

Search Engine Optimization is not just helpful in increasing your ranking in the organic search but it also builds a reputation for your brand. SEO focuses on superior quality content which in turn garners more visitors and builds brand image.

4.     It gives your business a chance to compete in the global market

 Local brands get a global platform and compete against global giants with the help of SEO. It helps your business to get a better position in the global search. It aligns your business to cater to global customers needs. Thus, it facilitates the SME’s to get great customer engagement.

5.     It increases your customer base via mobile phones

Nowadays, mobile phones have become an essential part of our lives. This is the prime reason why mobile traffic is the most dominant force on the internet. An array of SEO techniques is being developed in order to suffice to the needs of the mobile users. These techniques help in growing your local customers by allowing them to find and connect with you when they visit your area.

6.     To stay alive in the competition

Search Engine Optimization helps your business to stay online and rank higher in search engines, which is very much essential in this digital era. This is the reason why companies either outsource SEO services or have their in-house team of SEO experts. If you also wish to thrive in this competition, then SEO is the most vital tool for your business.

7.     Video content

YouTube and other video platforms are gaining immense popularity nowadays. Advertisement on YouTube is the new way of marketing your brand. Here also, you’ll need effective SEO strategy to ensure that your videos are accessible to wider masses. SEO techniques aid your business by providing adequate links and promoting it in an effective manner.