10 benefits of web-based applications

Are you still using the desktop applications in your office? If yes, then it’s time to migrate to the cutting edge web-based applications.

In this digital and high-tech sphere, cloud computing is all the rage. That is why companies are migrating to a web-based application. These applications are easy-to-install and they use the website as an interface. The data present in the application can be accessed on any desktop via the internet.

Here are few more advantages of using web-based applications.

1.     Cost-effective

The performance of desktop-based applications totally depends on the configuration and power of the system/desktop on which they are used.  Sometimes, there are software updates that would require setting up new hardware components. Thus, it becomes expensive. On the other hand, web application does not depend on the machine as it gets power from the server. So, it is cost-effective. 

2.     No More Updating Issues

Some small businesses spend an enormous amount of time every week on software updates. When a software update is available, it needs to be installed on every single desktop in which the program is installed. This makes the process tedious and full of hassles. This is the prime reason that the developers prefer web application. The users of web-based application only need to update the app, and they do not need to individually install it on every device.

3.     It works on all app-enabled devices

The web applications can work on almost any platform whether a less powerful tablet.  It is compatible with different operating systems and does not depend on the configuration of the device. The device only needs to have a standard browser and internet connectivity for the applications to work.

4.     Quick development cycles

Easy-to-learn and popular languages like Java, HTML, and CSS are used to develop coding for web applications. Thus, these applications result in quick processing and development cycles.

5.     Enhanced security

The companies that use desktop based applications do not always keep its software up-to-date. They keep on shifting the update to a date when the workload is less as rolling out updates affects the productivity. Out-to-date applications increase the threat to security as updates are released to fix bugs and security issues.

6.     It offers flexibility

The web applications can be accessed on any device from any location. Thus, they give users the flexibility to access the data from any place just via internet access. The employees can handle emergency tasks from their homes.

7.     It comes with community support

Most of the web applications have community support. This allows faster resolution of issues as you can ask experts and experienced people of the community to solve your issues.

8.     Impressive usage rate

With the increasing popularity of smartphones, the usage of applications has also increased. A majority of smartphone users spend less time browsing the internet and more time on using the apps.

9.     User tracking

The web applications come with user tracking feature that is used to find out the things that work with the programs and even those that doesn’t work at all. This even helps in making enhanced versions of the app in the future.

10.Offline Utility

The biggest advantage of web-based applications is that they can also be built for offline use.  Although some of the advantages and features are lost, the data can be accessed without internet access.

So, convinced to go for web-based application? Consult Digitalseed right away and we’ll be at your service.

Why is website development imperative for every enterprise?

Does your company have a website? If not then its time to build one! When you are living in the new generation then why do you adopt traditional methods of marketing? Implement new marketing tactics and develop your website right away as it is the need of the hour.

We are living in a digital ambiance where the customers are increasingly using mobile phones and laptops. Thus, the website can serve as a promotional tool to reach out to larger masses and to enhance the sales. That is why website development is evolving as a successful strategy for business development.  But, most of the small businesses ignore building a website as they are not aware of its significance. They consider other marketing tactics that cater to local customers. However, getting global is the key to skyrocketing one’s revenues.

The Internet has become an integral part of everyone’s life and there is not even a single day when the internet is not used. So, a website enhances your online presence and makes your company garner the much-needed attention. A plethora of startups struggle to establish in the market. These companies fail to capture the target audience in the beginning as they have enormous expectations but they lack in their

. The major drawback of the startups is that they neglect the significance of websites. If you are also doing the same, then please wake up and correct your mistake.

Stills not convinced? Here are few reasons that illustrate the importance of a developed website for the growth of the business:

1.     24/7 Accessibility

The biggest advantage of a website is that it is accessible to the audience 24/7. Most of the companies go for hoardings and posters or establishing a physical outlet in order to catch the attention of the audience or visitors. However, this is not the best marketing strategy that you can implement. People nowadays are too much engrossed in their monotonous life so it is not possible for them to visit the office or notice the banners and hoardings.

On the contrary, if you develop a website then that catches the attention of larger masses. It is because people extensively use the internet and they can visit the website at any point of time. They can even visit your website just before sleeping or at the oddest hour. You can create a website and supply all the necessary details about your company so that the visitors are lured to do business with you.

2.     Convenient

Visiting a website is much more convenient than visiting the office. People can always visit your website and look for the information that they need. You can go for tablet and mobile-friendly website so that the users can scroll through the website in any device whether laptop, PC, tablet or mobile phones.

3.     Global Marketing

A website enhances company’s online presence so that you can deal even with the global customers. You can link to the forums, advertise and share your products across several online platforms to attract global buyers.

4.     The website serves as a credible source

A website serves as one of the most credible sources to exemplify your company. It even serves as an office where you can depict your services, products, and your company’s USPs to attract the buyers.

Conclusion

Website development is imperative for every business. It takes a business to the global front and enhances the revenues. If you also wish to take your business internationally and boost your revenues then go for website development.

5 reasons why it’s time to focus on social media marketing tactics

The number of mobile phone users and tech-savvy consumers has increased exponentially which has even increased the popularity of social media platforms. This denotes that businesses of all sizes should have a presence in social media and a stellar social marketing plan. Those companies who fail to do so lack behind its competitors in this digital world.

Modern-day consumers love to shop online. However, they go through user reviews, ratings and description of the products before buying. The customers even love interacting with their favorite brand on various social media platforms. Hence, social media presence can influence the customers and lead to a rise in the sales.

Merely developing content and posting it is not sufficient. You need to implement effective social media strategies in order to make your business stand out.  You need to set specific business goals and develop a proper blueprint to achieve them. However, the biggest hurdle is that the trends in social media world keep on changing. The strategy that was effective four months back may not be able to garner the same success rate. So, you need to sit down and research every week to manage your social channels efficaciously.

For this, you’ll have to gauge the effectiveness of your marketing campaigns from time to time. Some of the metrics that you can use are a number of views, sharing, lead generation, and sales metrics. If you’ll follow all this then you’ll surely witness speedy results.

Still not convinced? Here are 5 topmost reasons why you need to focus on your social Media marketing strategy: 

1.     It helps the companies to be on track

Prior to developing social media marketing strategies, the companies need to analyze their strength and weaknesses and how social media can be used to overcome the weaknesses and to make the most of the strengths.  This analysis not just helps in enhancing the marketing strategies, but it also provides insight into your company’s current status.

2.     It helps to know your customers

With constant social media marketing, you’ll be able to know your customers better. You’ll have an idea about their likes, dislikes, interests and somehow be able to predict future trends. Most of the online platforms provide detailed analysis that helps to develop stellar social media campaigns.  Enhancing your strategies from time to time gives you an idea of latest trends so that you can post relevant content that attracts the customers.

3.     It enhances your competitiveness

Just like your company, your rivals must also be having their social marketing strategies. The fact that gives you a competitive edge is the relevancy and effectiveness of the campaigns. That is why it is imperative to enhance your social media marketing plan with evolving social media. It will surely enhance your competitiveness.

4.     It improvises customer service and communications

The social media platforms can be used to get feedback about the products and services by virtue of being instantaneous in nature. You can communicate with the customers and this fosters positive relationship which is really good for the business.

5.     It is cost effective

Though social media is not monetizing, still it is an effectual marketing platform which is even cost-effective in comparison to the traditional methods of marketing. The platforms aid the marketers to target a specific group of customers. Furthermore, different platforms provide great tool at a marginal price.

Implementing social media marketing campaigns effectively is the need of the hour. That is why you should turn to experts like Digitalseed to take your social media marketing to the next level.