10 Most Interesting Digital Marketing Trends for Entrepreneurs

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Surviving in today’s business world is definitely not a cakewalk. You need to be different and make it unique every day. At the same time, you must pay attention to your digital existence. Whether you’re an entrepreneur, for your knowledge, here are top 10 trends in the digital marketing segment.

1. Active Presence in Multiple Digital Platforms

Realizing the inherent value of digital forums, businessmen are no longer restricted to a single platform. They are present everywhere to follow their target audience, make new connections and hammer the brand names into the minds of consumers. Every second they are wither posting, tweeting or sharing videos only to draw the kind attention of the audience.

2.Writing Evergreen Content

Useful tips, important guides and best practices come under the domain of evergreen content. Such information never become outdated and people keep following them to stay updated. The smartest entrepreneurs further edit the content and display latest information for the readers.

3.More Investment in Chatbots

Consumers simply love to get attended by anyone, be it human or robots. The moment they visit a site and are greeted by chatbots asking for their requirements, people fall in love with this system. They keep coming back and develop a good impression about the brand/organisation. They also spread positive word-of-mouth among relatives, friends and acquaintances.

4.Enhanced Focus on Invisible ROI

Business heads are more interested in creating brand awareness than making money. Although it takes time, effort and money; branding lasts the longest. A good impression about brands compels consumers to purchase the products immediately without thinking further. While some businessmen run after money, the smarter ones run after their customers- and that’s more profitable in the long-run.

5.Generation Z

Marketers of high-end brands have already started researching about the audience born between 1995 and 2012. They feel that this generation is actually made for a digital life. Calling them ‘netizens’ and not citizens, they are trying to identify their lifestyle, psychology and purchasing tendency. Time calls for doing the same thing for your business.

6.Mobile-First Concept

Be it shopping or studying, modern consumers prefer using their mobiles over other gadgets. To tap on them, organisations are now stressing on ‘mobile first’ concept. From apps to websites, they are making everything according to mobile phones and similar devices.

7.Influencer Marketing

Instead of spending huge on mass people, cleaver brand managers are only talking to leaders who in turn will inspire other people to go with a particular brand. When commoners hear something from an inspiring personality, they take all suggestions quite seriously and even implement it. The formula is simple- Spend on one, get many.

8.Virtual Reality

An interesting trend which has taken the entire world by storm is the concept of virtual reality. By displaying a real view of experience, well-known brands are making it big in their consumer minds. It works excellent for sectors like resorts and hotels, hospitals and real estate.

9.Voice Searches

Why take the pain of typing when you can actually say things and get solutions? Such is the concept of voice search and the smart companies have already started making content apt for such a digital attitude. You too must take the searches seriously.

10.Real-time Videos

Be it Fcaebook or YouTube, nothing is as great as sharing live moments through videos. When customers see you real-time they become more interested and excited and also feel that they are a part of that enjoyment.

To make proper use of these trends and witness successful results, you must visit digital marketing services.  As a renowned digital media agency, we provide 360° digital media services to our clients. Walk into our office or simply drop your query; get multiple solutions and THINK BIG!!

Digital Seed- We Promote Big Thinking at Cost-efficient Prices

Important Asia Pacific Digital Marketing Statistics to Lookout For

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Asia Pacific region refers to all counties located in East Asia, Southeast Asia, South Asia and Oceania. While the Asian countries are still in the developing stage, those in Oceania are considered developed. However, there’s one common thing that binds every individual of these regions, i.e. Internet. Each passing day witnesses more number of people opening online accounts, developing social media platforms and making optimum utilization of virtual communication in their daily life. From shopping to surfing, people belonging to these areas are increasingly becoming dependent on digital platforms. They may be sleeping but their gadgets are always active.

So do you have any idea about the digital marketing statistics of Asia Pacific? Let’s have a quick look at the September stats:

Artificial Intelligence- Still at Bay

AI is a new topic for the entire world. From Madagascar to Europe, everyone seems to be fascinated by this term. Lay men talk about it; the programmers try hard to make it. There have been a few achievements as well in the form of robots. A report named ‘Artificial Intelligence in Asia: Trust, understanding and the opportunity to re-skill’ however throws a sad picture of AI over the Asia Pacific.

Of all people surveyed, 53% still believe that humans are more trustworthy than robots. Most Asians only have faith on content recommendation engines compared to humans. 1 in 3 Asian nations are completely unaware about AI. Forget AI, people in these countries are even worried about their present digital accounts. In fact, they are eager to know about data security and are deeply concerned about data leakage. No wonder they still prefer sticking to their e-devices, such doubts and queries remain in their minds.

Australia’s Increasing Ad Spends & Decreasing Good Experience with Online Marketing

September has been both good and bad for Australia. Going by the ‘IAB/PwC Online Advertising Expenditure Report’, digital spends has climbed up to 11% in the present year-ending June 2018. Businesses have spent $3.1 billion on general online display, $3.7 billion on search and directories, $3.6 billion on mobile, $1.6 billion on classifieds and $1.7 billion on video ads.

Despite such huge expenses, 60% of Australian marketers are not satisfied by digital marketing. Their experience is rather worsening day by day. This means that although people possess interest in digital media and businesses are willing to spend for these people; yet the digital marketers aren’t skilled enough to meet the mutual goals. Little more training can perhaps get them on track.

Any Digital Society?

Yes and it is China. With technology continuing to rule 60% Chinese brands, people have started imagining their digital society. They are extremely positive about this concept and are holding their breath to release into the digital world. According to Digital Social Index 2018, 73% Chinese opine that a digital society will create space for jobs and economical growth besides addressing conventional societal challenges.

Digital marketing statistics can still be high on all parameters only if you go with some credible digital media organisations like Digital Seed. All these years we have been dealing with multiple clients and have successfully met their expectations. Visit digital marketing agency and give us the opportunity to WORK FOR YOU!!

Adwords: Top 5 Reasons to Invest Here!!

adwords

Google really deserves lot of credit for coming up with a unique concept of advertising, i.e. Adwords. As a paid service, it guarantees quicker ROIs to the advertisers. At the same time, businesses can customize the entire ad plan.

At first, they need to select specific keywords, choose the amount of expenditure and make proper groupings of these keywords and finally pair them with ads. In this way, organisations can enhance their exposure to both current and potential customers.

Google’s Keyword Tool serves as a second blessing in this context. Using this, managers can track prospective customers at real-time.

Besides such extraordinary features, here are 5 more reasons for putting your money behind Adwords:

  1. Reach the right buyer at the right time

In online platforms, you must show up the moment someone asks for you or something related to you. And if you don’t, you actually don’t exist for that particular buyer. With Google’s Adwords, you can ensure that the ad message is viewed by the most appropriate consumer/(s) at the perfect time. Therefore, the moment people see your ad, you immediately convert the lead into customer. Here, conversion happens in the blink of an eye.

  1. In-built ROI Tracking Module

This excellently built module enables you to peep into your investments and respective returns over a period of time. Thus, you come to know if your ad campaign is relevant to user searches and if at all relevant, then what is the user response. This gives you a complete idea about the ad performance, based on which you can make changes in your Adwords.

  1. More Space in the Search Results Pages

Today, more than 80% of search results owe their placements to Adwords. Good news is that all these results appear in 85% of the above the fold space in the search engine result pages. No wonder Google charges you a handsome amount for this service, but you cannot deny its benefits. In fact, the value of Adwords is more than what you spend.

  1. No Minimum Investment

The best part about Adwords is that there is no requirement for minimum investment. You can place ads according to your budget, no matter the size of your company. You therefore get an opportunity to level up your playing field and take the risk of competing with big players of your business. Is there anything greater than this?

  1. Improved Website Performance   

Soon after you start spending in Adwords, your website becomes more active. It happens it two ways- one, when you’re spending for ads, you’ll definitely not want to lose your customer at the last moment (when they visit your website and it does not attract them equally).
And two, you receive continuous traffic to split test the website copy and layout until you find the best combination. And once you find it out, you’ll definitely want to use it across the website to improve conversion rates.

Over the years, Digital Seed has been successfully placing ads in Adwords with 100% client satisfaction. From selecting keywords to preparing ads and Ad-word budget, our specialized team does everything.

Eagerly waiting to serve you!!