Importance of Online Reputation Management in 2019

Consider as an individual you’re moving to a new city, maybe for work or holidays. If you’re looking for the best places to shop, watch a movie, or just have fun what’s the first thing you do? Ask friends and family or Google for recommendations. Just like your friends will only recommend the places that have the best offline reputation, Google will only suggest places that have the best online reputation. This includes your customer feedback scores, your reviews on various platforms relevant to your industry, and any ratings you may have on your personal Google Business Pages.

Online Reputation Management

Today, customers base a lot of their decisions on what they read online. In fact, a study shows that 84% of people trust online reviews as much as they would trust personal recommendations from friends and family. 94% of people also check online reviews at least once before buying a product.

Apart from helping customers make purchase decisions your online reputation and image also play an important role in other digital marketing aspects.

 For instance

  • Businesses with better reviews tend to rank higher on Google search results
  • Social Listening of your online presence can help establish any potential problems before it can become a major phenomenon and help shut the problem before it escalates
  • You can do a lot of your potential customer research based on the feedback they provide during the reviews. Future versions of products can be adapted as per the customer requirements.
  • Better your ORM better will be your brands credibility online and offline.
  • ORM has been known to significantly impact the top-line and bottom-line of a company

What Can You Do As A Business To Successfully Manage Your Online Reputation Management?

  1. Improve online visibility: Before you can even begin your online reputation management journey you have to ensure that can be found easily on any social media platform that is of relevance to you as an organisation. You will need to create Social Media pages, Google My Business account, accounts to any relevant websites as well as having a highly optimized website for search. The first step to achieving a high score in online reputation is to ensure that they can find you online to review your business.
  2. Always Respond To Customer Reviews: One important aspect of Online Reputation Management is to ensure that your ears to every platform on which you are present. No matter what the review is you have to respond to the customer. If it’s a glowing review, appreciate it. If it’s a negative review, understand the problems and respond with a potential solutions or saying you have the issue under consideration.
  3. Write Collective Responses: If you’re getting repeated complaints about a same problem which requires a more detailed explanation you can write a blog or shoot a vlog about it and provide your customer with a link to the same. In fact, you can even publicise the blog/vlog so that other people who might be having the same problem can refer to it. Make sure its packed with information and provides a real solution to the problem.

Conclusion

If you need help with your businesses ORM solution, consider getting in touch with Digital Seed. Digital Seed, a Pune based digital marketing company with experienced, technical experts, who have several years of experience. Digital Seed can definitely provide you with unique solutions to even the toughest digital marketing problems.

Top 5 Digital Marketing Trends of 2019

With the rapid disruption that technology has brought in the digital marketing world there are several new trends that appear each year. Today simply, posting content on the web is not enough; you have to consider having a meaningful conversation with your audience. Keeping that in mind, we will be looking at the digital marketing trends of 2019.

5 Top Digital Marketing Trends Of 2019

  1. Use Of AI

    Artificial Intelligence has gotten a lot smarter since it beginning days. It is able to understand your audience at a much deeper level. Unless you’re integrating your digital marketing strategies with AI you are going to be really behind the curve. While it won’t take away job from your everyday digital marketers, you will be relying more on the insights that are derived by the artificial intelligence.

  2. Personalization

    From advertising on traditional platforms like TV and Print, businesses are now relying on the capabilities of the internet to provide a more personalized experience to the user. In fact, the level of personalization that can be achieved online is absolutely unprecedented. As soon as you visit a website it start collecting information about you, your age, gender, browsing patterns and as a business you should be able to rely on that data to provide a more customised experience to your customer or content consumer.

  3. Video Marketing

    Video marketing is like a juggernaut that absolutely will not be stopped. Research shows that people would rather watch a 2 minute clip that explains a topic rather than read a blog that does the same. Many businesses have now moved to a multi-format content creation strategy where they provide multiple avenues for the customer to enjoy the content. If you’re not including video marketing in your digital marketing strategy then you are truly missing out on a large chunk of your potential customer base.

  4. SEO 2.0

    The 2.0 is actually a misnomer as SEO in itself has had various iterations that rule the roost at any given time of your marketing channel. A business primary objective is to get the highest number of leads or potential customers at the lowers investment numbers. SEO is relatively free save for the countless hours of manpower that is involved in ensuring your website reaches the top of the most relevant searches. SEO 2.0 is more about the next level of search, which implies not just keywords on the page, but rather voice search strategies that can be implemented to improve the next generation of searches.

  5. Augmented Reality Marketing

    If you’re in a business that can take advantage of augmented reality marketing, you have to step up your game and do it or your competitors will leave you behind. E-commerce platforms are the biggest enablers of augmented reality marketing but the applications can be used in a variety of services.

Conclusion

Keeping up with the latest trends in digital marketing is definitely going to provide you with an advantage over the competition like no other. Digital Seed is one of the best digital marketing companies in Pune that can help you accomplish this goal. They’ve been pioneers in the field of digital marketing and can help you with any of your digital marketing concerns. Get in touch today.