Google really deserves lot of credit for coming up with a unique concept of advertising, i.e. Adwords. As a paid service, it guarantees quicker ROIs to the advertisers. At the same time, businesses can customize the entire ad plan.
At first, they need to select specific keywords, choose the amount of expenditure and make proper groupings of these keywords and finally pair them with ads. In this way, organisations can enhance their exposure to both current and potential customers.
Google’s Keyword Tool serves as a second blessing in this context. Using this, managers can track prospective customers at real-time.
Besides such extraordinary features, here are 5 more reasons for putting your money behind Adwords:
- Reach the right buyer at the right time
In online platforms, you must show up the moment someone asks for you or something related to you. And if you don’t, you actually don’t exist for that particular buyer. With Google’s Adwords, you can ensure that the ad message is viewed by the most appropriate consumer/(s) at the perfect time. Therefore, the moment people see your ad, you immediately convert the lead into customer. Here, conversion happens in the blink of an eye.
- In-built ROI Tracking Module
This excellently built module enables you to peep into your investments and respective returns over a period of time. Thus, you come to know if your ad campaign is relevant to user searches and if at all relevant, then what is the user response. This gives you a complete idea about the ad performance, based on which you can make changes in your Adwords.
- More Space in the Search Results Pages
Today, more than 80% of search results owe their placements to Adwords. Good news is that all these results appear in 85% of the above the fold space in the search engine result pages. No wonder Google charges you a handsome amount for this service, but you cannot deny its benefits. In fact, the value of Adwords is more than what you spend.
- No Minimum Investment
The best part about Adwords is that there is no requirement for minimum investment. You can place ads according to your budget, no matter the size of your company. You therefore get an opportunity to level up your playing field and take the risk of competing with big players of your business. Is there anything greater than this?
- Improved Website Performance
Soon after you start spending in Adwords, your website becomes more active. It happens it two ways- one, when you’re spending for ads, you’ll definitely not want to lose your customer at the last moment (when they visit your website and it does not attract them equally).
And two, you receive continuous traffic to split test the website copy and layout until you find the best combination. And once you find it out, you’ll definitely want to use it across the website to improve conversion rates.
Over the years, Digital Seed has been successfully placing ads in Adwords with 100% client satisfaction. From selecting keywords to preparing ads and Ad-word budget, our specialized team does everything.
Eagerly waiting to serve you!!