SEO – Your trump card to rank on the top


Have you ever wondered why only a particular website appears on the top of the search result of your raised query on the search engine? How come we are presented with the website that answers most of our doubts even when we use a few keywords in our queries? SEO – Search Engine Optimization is the spell behind this magic of top ranking. SEO assists in improving your business ranking.

Ranking your content on the top of the organic search engine result pages (SERPs) to channelize traffic to your website is Search Engine Optimization. To ace leathery digital media platforms, having insights into SEO is elementary. Therefore, we have addressed all the important key points that you should keep in mind to rank yourself on the top in this ever-changing Google ranking algorithm

Easily accessible and mobile-friendly

Your website URL must be well established should be easily accessible by Google bots to know what page is about and establish a connection with the raised query. HTTPs and SSL are fundamental along with a sitemap listing all your pages for your website. With mobilefirst indexing friendly content, ensure that the website has a good response rate, easy navigation, and interstitial ads don’t hide the main content. Page speed also impacts your ranking.

Content Optimization

Google ranking algorithm relies on keywords and phrases used to search relevant information. To rank high, using the filtered keywords and phrases to target your audience in your content can prove to be a result-driven step.

Technical Aspects

Your page title should include that your filtered keywords and the content must have heading H1 focusing on keywords along with certain subheadings H2 or H3. Create a grabby Meta description with keywords in 150 words to entice readers for your content. Image optimization by adding keywords to show relativity with content will also hike your ranking.

Quality Links

Google algorithm imitates that more back links mean qualitative citations for searchers. The higher the number, the higher your rank. Developing qualitative peculiar content and  linking from authoritative and relevant websites will bring the difference in your  ranking.

Domain and Authority

Exact -match domains are considered to serve the most significant information the user is looking for. Both domain and page authority have a vital role to play in ranking your website higher. Creating high-quality content and inbound links including internal and external will increase your domain authority while page authority is comprehensive and relevant information that is completely optimized without any bad links.

Rank Brain

Addressed as Google’s 3rd most important ranking signal, Rank Brain is an AI algorithm used by Google to understand the queries and measure the user satisfaction with results to rank the website higher in the search results. Click-Through Rate (CTR), Bounce Rate, and Dwell Time are another set of factors that influence your website ranking.

Bottom Line

To rank at the top in the search engine result pages is no small feat but with Digital seed, one of the best digital marketing agency in Pune, by bifurcating the complex SEO components and working on each of them, you can boost your ranking.

Importance of Online Reputation Management in 2019

Consider as an individual you’re moving to a new city, maybe for work or holidays. If you’re looking for the best places to shop, watch a movie, or just have fun what’s the first thing you do? Ask friends and family or Google for recommendations. Just like your friends will only recommend the places that have the best offline reputation, Google will only suggest places that have the best online reputation. This includes your customer feedback scores, your reviews on various platforms relevant to your industry, and any ratings you may have on your personal Google Business Pages.

Online Reputation Management

Today, customers base a lot of their decisions on what they read online. In fact, a study shows that 84% of people trust online reviews as much as they would trust personal recommendations from friends and family. 94% of people also check online reviews at least once before buying a product.

Apart from helping customers make purchase decisions your online reputation and image also play an important role in other digital marketing aspects.

 For instance

  • Businesses with better reviews tend to rank higher on Google search results
  • Social Listening of your online presence can help establish any potential problems before it can become a major phenomenon and help shut the problem before it escalates
  • You can do a lot of your potential customer research based on the feedback they provide during the reviews. Future versions of products can be adapted as per the customer requirements.
  • Better your ORM better will be your brands credibility online and offline.
  • ORM has been known to significantly impact the top-line and bottom-line of a company

What Can You Do As A Business To Successfully Manage Your Online Reputation Management?

  1. Improve online visibility: Before you can even begin your online reputation management journey you have to ensure that can be found easily on any social media platform that is of relevance to you as an organisation. You will need to create Social Media pages, Google My Business account, accounts to any relevant websites as well as having a highly optimized website for search. The first step to achieving a high score in online reputation is to ensure that they can find you online to review your business.
  2. Always Respond To Customer Reviews: One important aspect of Online Reputation Management is to ensure that your ears to every platform on which you are present. No matter what the review is you have to respond to the customer. If it’s a glowing review, appreciate it. If it’s a negative review, understand the problems and respond with a potential solutions or saying you have the issue under consideration.
  3. Write Collective Responses: If you’re getting repeated complaints about a same problem which requires a more detailed explanation you can write a blog or shoot a vlog about it and provide your customer with a link to the same. In fact, you can even publicise the blog/vlog so that other people who might be having the same problem can refer to it. Make sure its packed with information and provides a real solution to the problem.


If you need help with your businesses ORM solution, consider getting in touch with Digital Seed. Digital Seed, a Pune based digital marketing company with experienced, technical experts, who have several years of experience. Digital Seed can definitely provide you with unique solutions to even the toughest digital marketing problems.

Top 5 Digital Marketing Trends of 2019

With the rapid disruption that technology has brought in the digital marketing world there are several new trends that appear each year. Today simply, posting content on the web is not enough; you have to consider having a meaningful conversation with your audience. Keeping that in mind, we will be looking at the digital marketing trends of 2019.

5 Top Digital Marketing Trends Of 2019

  1. Use Of AI

    Artificial Intelligence has gotten a lot smarter since it beginning days. It is able to understand your audience at a much deeper level. Unless you’re integrating your digital marketing strategies with AI you are going to be really behind the curve. While it won’t take away job from your everyday digital marketers, you will be relying more on the insights that are derived by the artificial intelligence.

  2. Personalization

    From advertising on traditional platforms like TV and Print, businesses are now relying on the capabilities of the internet to provide a more personalized experience to the user. In fact, the level of personalization that can be achieved online is absolutely unprecedented. As soon as you visit a website it start collecting information about you, your age, gender, browsing patterns and as a business you should be able to rely on that data to provide a more customised experience to your customer or content consumer.

  3. Video Marketing

    Video marketing is like a juggernaut that absolutely will not be stopped. Research shows that people would rather watch a 2 minute clip that explains a topic rather than read a blog that does the same. Many businesses have now moved to a multi-format content creation strategy where they provide multiple avenues for the customer to enjoy the content. If you’re not including video marketing in your digital marketing strategy then you are truly missing out on a large chunk of your potential customer base.

  4. SEO 2.0

    The 2.0 is actually a misnomer as SEO in itself has had various iterations that rule the roost at any given time of your marketing channel. A business primary objective is to get the highest number of leads or potential customers at the lowers investment numbers. SEO is relatively free save for the countless hours of manpower that is involved in ensuring your website reaches the top of the most relevant searches. SEO 2.0 is more about the next level of search, which implies not just keywords on the page, but rather voice search strategies that can be implemented to improve the next generation of searches.

  5. Augmented Reality Marketing

    If you’re in a business that can take advantage of augmented reality marketing, you have to step up your game and do it or your competitors will leave you behind. E-commerce platforms are the biggest enablers of augmented reality marketing but the applications can be used in a variety of services.


Keeping up with the latest trends in digital marketing is definitely going to provide you with an advantage over the competition like no other. Digital Seed is one of the best digital marketing companies in Pune that can help you accomplish this goal. They’ve been pioneers in the field of digital marketing and can help you with any of your digital marketing concerns. Get in touch today.

10 Most Interesting Digital Marketing Trends for Entrepreneurs


Surviving in today’s business world is definitely not a cakewalk. You need to be different and make it unique every day. At the same time, you must pay attention to your digital existence. Whether you’re an entrepreneur, for your knowledge, here are top 10 trends in the digital marketing segment.

1. Active Presence in Multiple Digital Platforms

Realizing the inherent value of digital forums, businessmen are no longer restricted to a single platform. They are present everywhere to follow their target audience, make new connections and hammer the brand names into the minds of consumers. Every second they are wither posting, tweeting or sharing videos only to draw the kind attention of the audience.

2.Writing Evergreen Content

Useful tips, important guides and best practices come under the domain of evergreen content. Such information never become outdated and people keep following them to stay updated. The smartest entrepreneurs further edit the content and display latest information for the readers.

3.More Investment in Chatbots

Consumers simply love to get attended by anyone, be it human or robots. The moment they visit a site and are greeted by chatbots asking for their requirements, people fall in love with this system. They keep coming back and develop a good impression about the brand/organisation. They also spread positive word-of-mouth among relatives, friends and acquaintances.

4.Enhanced Focus on Invisible ROI

Business heads are more interested in creating brand awareness than making money. Although it takes time, effort and money; branding lasts the longest. A good impression about brands compels consumers to purchase the products immediately without thinking further. While some businessmen run after money, the smarter ones run after their customers- and that’s more profitable in the long-run.

5.Generation Z

Marketers of high-end brands have already started researching about the audience born between 1995 and 2012. They feel that this generation is actually made for a digital life. Calling them ‘netizens’ and not citizens, they are trying to identify their lifestyle, psychology and purchasing tendency. Time calls for doing the same thing for your business.

6.Mobile-First Concept

Be it shopping or studying, modern consumers prefer using their mobiles over other gadgets. To tap on them, organisations are now stressing on ‘mobile first’ concept. From apps to websites, they are making everything according to mobile phones and similar devices.

7.Influencer Marketing

Instead of spending huge on mass people, cleaver brand managers are only talking to leaders who in turn will inspire other people to go with a particular brand. When commoners hear something from an inspiring personality, they take all suggestions quite seriously and even implement it. The formula is simple- Spend on one, get many.

8.Virtual Reality

An interesting trend which has taken the entire world by storm is the concept of virtual reality. By displaying a real view of experience, well-known brands are making it big in their consumer minds. It works excellent for sectors like resorts and hotels, hospitals and real estate.

9.Voice Searches

Why take the pain of typing when you can actually say things and get solutions? Such is the concept of voice search and the smart companies have already started making content apt for such a digital attitude. You too must take the searches seriously.

10.Real-time Videos

Be it Fcaebook or YouTube, nothing is as great as sharing live moments through videos. When customers see you real-time they become more interested and excited and also feel that they are a part of that enjoyment.

To make proper use of these trends and witness successful results, you must visit digital marketing services.  As a renowned digital media agency, we provide 360° digital media services to our clients. Walk into our office or simply drop your query; get multiple solutions and THINK BIG!!

Digital Seed- We Promote Big Thinking at Cost-efficient Prices

Important Asia Pacific Digital Marketing Statistics to Lookout For

Digital marketing

Asia Pacific region refers to all counties located in East Asia, Southeast Asia, South Asia and Oceania. While the Asian countries are still in the developing stage, those in Oceania are considered developed. However, there’s one common thing that binds every individual of these regions, i.e. Internet. Each passing day witnesses more number of people opening online accounts, developing social media platforms and making optimum utilization of virtual communication in their daily life. From shopping to surfing, people belonging to these areas are increasingly becoming dependent on digital platforms. They may be sleeping but their gadgets are always active.

So do you have any idea about the digital marketing statistics of Asia Pacific? Let’s have a quick look at the September stats:

Artificial Intelligence- Still at Bay

AI is a new topic for the entire world. From Madagascar to Europe, everyone seems to be fascinated by this term. Lay men talk about it; the programmers try hard to make it. There have been a few achievements as well in the form of robots. A report named ‘Artificial Intelligence in Asia: Trust, understanding and the opportunity to re-skill’ however throws a sad picture of AI over the Asia Pacific.

Of all people surveyed, 53% still believe that humans are more trustworthy than robots. Most Asians only have faith on content recommendation engines compared to humans. 1 in 3 Asian nations are completely unaware about AI. Forget AI, people in these countries are even worried about their present digital accounts. In fact, they are eager to know about data security and are deeply concerned about data leakage. No wonder they still prefer sticking to their e-devices, such doubts and queries remain in their minds.

Australia’s Increasing Ad Spends & Decreasing Good Experience with Online Marketing

September has been both good and bad for Australia. Going by the ‘IAB/PwC Online Advertising Expenditure Report’, digital spends has climbed up to 11% in the present year-ending June 2018. Businesses have spent $3.1 billion on general online display, $3.7 billion on search and directories, $3.6 billion on mobile, $1.6 billion on classifieds and $1.7 billion on video ads.

Despite such huge expenses, 60% of Australian marketers are not satisfied by digital marketing. Their experience is rather worsening day by day. This means that although people possess interest in digital media and businesses are willing to spend for these people; yet the digital marketers aren’t skilled enough to meet the mutual goals. Little more training can perhaps get them on track.

Any Digital Society?

Yes and it is China. With technology continuing to rule 60% Chinese brands, people have started imagining their digital society. They are extremely positive about this concept and are holding their breath to release into the digital world. According to Digital Social Index 2018, 73% Chinese opine that a digital society will create space for jobs and economical growth besides addressing conventional societal challenges.

Digital marketing statistics can still be high on all parameters only if you go with some credible digital media organisations like Digital Seed. All these years we have been dealing with multiple clients and have successfully met their expectations. Visit digital marketing agency and give us the opportunity to WORK FOR YOU!!

Adwords: Top 5 Reasons to Invest Here!!


Google really deserves lot of credit for coming up with a unique concept of advertising, i.e. Adwords. As a paid service, it guarantees quicker ROIs to the advertisers. At the same time, businesses can customize the entire ad plan.

At first, they need to select specific keywords, choose the amount of expenditure and make proper groupings of these keywords and finally pair them with ads. In this way, organisations can enhance their exposure to both current and potential customers.

Google’s Keyword Tool serves as a second blessing in this context. Using this, managers can track prospective customers at real-time.

Besides such extraordinary features, here are 5 more reasons for putting your money behind Adwords:

  1. Reach the right buyer at the right time

In online platforms, you must show up the moment someone asks for you or something related to you. And if you don’t, you actually don’t exist for that particular buyer. With Google’s Adwords, you can ensure that the ad message is viewed by the most appropriate consumer/(s) at the perfect time. Therefore, the moment people see your ad, you immediately convert the lead into customer. Here, conversion happens in the blink of an eye.

  1. In-built ROI Tracking Module

This excellently built module enables you to peep into your investments and respective returns over a period of time. Thus, you come to know if your ad campaign is relevant to user searches and if at all relevant, then what is the user response. This gives you a complete idea about the ad performance, based on which you can make changes in your Adwords.

  1. More Space in the Search Results Pages

Today, more than 80% of search results owe their placements to Adwords. Good news is that all these results appear in 85% of the above the fold space in the search engine result pages. No wonder Google charges you a handsome amount for this service, but you cannot deny its benefits. In fact, the value of Adwords is more than what you spend.

  1. No Minimum Investment

The best part about Adwords is that there is no requirement for minimum investment. You can place ads according to your budget, no matter the size of your company. You therefore get an opportunity to level up your playing field and take the risk of competing with big players of your business. Is there anything greater than this?

  1. Improved Website Performance   

Soon after you start spending in Adwords, your website becomes more active. It happens it two ways- one, when you’re spending for ads, you’ll definitely not want to lose your customer at the last moment (when they visit your website and it does not attract them equally).
And two, you receive continuous traffic to split test the website copy and layout until you find the best combination. And once you find it out, you’ll definitely want to use it across the website to improve conversion rates.

Over the years, Digital Seed has been successfully placing ads in Adwords with 100% client satisfaction. From selecting keywords to preparing ads and Ad-word budget, our specialized team does everything.

Eagerly waiting to serve you!!

How to Become Digitally Stronger in the Indian Education Sector?

modern educaion

The Indian education sector currently stands at US$ 91.7 billion and is expected to be US$ 101.1 billion in the next financial year. The primary targets for this business are infants, children, teens and young adults; together which forms 30% of the Indian population. Such a big market provides numerous opportunities to those who wish to tap this audience group and combine quality education with higher income.
And there lies a small twist in this exercise. Unlike other sectors where businesses directly talk to the consumers, here the institutions actually need to communicate with the parents of the wards who are the end-users of educational service. Hence, in order to reach out to new-age parents and smart-era children; schools, colleges and other institutions must take the following steps for enhanced digital presence.

1. A Website

Creating a simple yet attractive website is the first step to enhance digital branding in the sphere of education. The website must be made responsive, which means it must easily fit within multiple screen sizes. As most parents have the habit of browsing sites online, they must feel comfortable while viewing the site. Besides this, the website must be easily accessible and full of relevant content- no essays, only short, crisp and to-the-point messages. One or two videos in the home page are suggested for best website performance.

2. Consistent SEO

The next step is to start Search Engine Optimisation (SEO) so that the website shows up in the search engine results page of the users. With time, it must feature right in the first page to get maximum importance from the visitor. Where website is a one-time effort, SEO demands consistency in order to improve website ranks at a steady pace. If done correctly with proper keywords, it can yield uncountable leads for a particular website.

3. Internet Marketing

Similar to conventional advertising, this too includes a wide gamut of services- Pay per click (PPC), Social Media Marketing, Online Display Ads, Affiliate Marketing, Google Ad-words and many more. For maximum response, institutions must start planning their digital marketing techniques while developing website. So, by the time the site gets done, marketers are ready for action. And those who shall walk with this strategy is bound to get most benefited in the short-run.

4. Mobile Apps

Of late, mobile applications have found more prominence than websites. This however does not mean that websites have no value; rather that is the first place to create an impression. To continue impressing parents and kids in different ways, all kinds of institutions must come up with mobile apps. They can use such portals to maintain direct communication with the parents, for example, sharing daily attendance or send homework or send some special notice. It is also a unique way to connect parents, who in turn shall take the pain of word-of-mouth communication to future parents and wards.
In short, institutions must embrace the concept of 360° digital connect. As a renowned digital media organisation, Digital Seed provides all such digital marketing services at an affordable cost. For any query or assistance, visit  drop in your queries and expect a sharp response.
Waiting to hear from you!!

Is Your SEO Destroyed? Blame Website Redesigning

Seo Destroyed

Time and again you have to redesign your website and give it a new shape. It is an obvious practice as you have to keep up with the changing preferences of your audience. However, while redesigning your website, you need to be extra careful as it can severely ruin your SEO. Even a small change in the web content can bring down your site rank and even make it appear in the next page.

Here’s how common website redesigning practices can cost your SEO

  1. Random change of image name on good ranking pages

Usually, most web designers arbitrarily put in new images without making any backend modifications. Resultant, search engines fail to recognize the page with newer texts and they pull down the rank. More often than not, designers give useless image names like image2.jpg instead of the actual product name. Search engines feel that the image has no value and hence the loss of rank.

  1. Changing URLs and deleting pages without redirecting

In many circumstances, web designers boldly delete existing pages and also change the URLs hoping that it won’t affect SEO rank. However, it does. As the URLs get changed and pages are removed, people see a 404 error- a sign which means that the website and/or the page do not exist. The immediate repercussion is that people lose interest in the site and they start forgetting the brand name.

As a good practice, web designers must make a point to redirect all the pages of the existing site to the new site. The older URL should also be linked to the newer URLs respectively. Only then, SEO will remain unhurt.

  1. Failing to perform post-migration full crawl to and from the development environment

In normal migration procedure, a website is bound to develop technical errors. While migrating to or from the development environment, site content may often point towards the wrong page. This will directly ruin SEO and bring down site rank in the SERPs.

By performing full crawling after migration, you can ensure that all the site links, codes, URL and content have been restored. Tools like Screaming Frog and SME rush can help.

  1. Not Performing Complete Functional Check

Most organisations ignore the importance of functional checks while redesigning websites. Things like Google Analytics, Contact forms, Interactive tools and modules, Search capabilities, Tracking pixels, etc not given due importance. As a fallout, things don’t work properly in the new site and it starts losing its image.

  1. Non-reconfiguration of WordPress and Plugins after live server migration

After successfully redesigning websites, most designers forget to reconfigure WordPress and Plugins. The fact that they have to uncheck the box in Yoast SEO entirely goes out of their mind. This is a blunder as it prevents all search engines from crawling the site. In a short period of time, site starts losing its rank.

When it comes to redesigning websites, Digital Seed has earned a special name in restructuring sites without hampering SEO. For best-in-class website redesigning, quickly visit website design. Our expert SEO and web design professionals shall make it happen.

Strategic Ways to Grow Real Estate Business Digitally

real estate

Real estate is one of the fastest growing sectors in India. As of 2015, real estate business accounted for US$ 126 billion and is expected to be US$ 180 billion by 2020 (Joint report by CREDAI and JILL). Increasing demand for houses, quick development of city outskirts and influence of modern lifestyle are some of the reasons behind the massive growth of this industry.

As a real estate businessman, you must always look for the best customers for your properties. Considering today’s tech-savvy audience and a plethora of digital platforms, what can be a better way to connect with them? Using the best combination of digital media, here’s how you can create a positive impression.

  1. Dynamic & User-Friendly Website

In present digital world, you cannot survive without a website. While developing one, make sure it is trendy, easy to navigate, has quick loading time and fits in all screen sizes. And if you already have one, make proper use of it to generate leads. Ensure that your web content boosts website ranks in search engine pages. Also pay heed to the overall look n feel. Outdated websites are of no use today. As you are in the real estate sector, a 360° virtual tour right on the home page is another must-have feature.

  1. Continuous SEO

After developing a good website, you must concentrate your resources on Search Engine Optimisation. A single moment of laziness can cost you those hard-earned higher ranks. So make sure that your SEO is consistent and fit with proper keywords relevant to your website and your target audience. Choose only those keywords which can actually do wonders for your business.

  1. Social Media Marketing

People may be idle in their personal lives but their eyes are wide awake in social media platforms. Seizing this kind of a lifestyle, you can target your audience through their social media accounts. For this, you need to have dedicated pages for your properties in all portals- Facebook, Twitter, etc and keep posting and tweeting to arrest the attention of your potential customers. It is also the best place to create interest and identify your leads, if not customers.

  1. Affiliate Marketing

Another significant way to grow real estate in the digital space is by joining hands with affiliates. As a result of affiliate marketing, people who view your website get to see you in other digital sites and platforms. In fact, you start following them here and there. And in this manner you start occupying good mind share, which gradually takes them closer to you.

  1. Connect Traditional Advertising with Digital Platforms

You’ve obviously invested a lot on conventional advertising say through newspaper ads or signboards, etc. Make use of these medium and incorporate all your digital connections within the ad space. When people see you in the air or in the paper, they can immediately connect with you digitally. And those who shall connect with you in this mechanism are most interested to deal with properties. Hence, by integrating conventional ads with digital platforms you get the most appropriate customers without spending extra.

Doing all these is however not as easy as it sounds. For best results, you must hire the best expertise. From website to internet marketing, we will take all possible measures to connect you with the best group of customers.

Smarter Ways to Improve SEO

Seo Improvement

Search Engine Optimisation (SEO) is the growth engine of your digital presence. One day without it and your website is bound to lose its rank. By putting consistent SEO efforts, slowly and gradually you can enjoy the sweet fruits of your hard labour. However, while continuing to boost rankings, you must be on the toes, looking for smarter ways to improve SEO and bring more traffic in a short span of time.

Here are 4 best proven tactics to enhance the spirit of your SEO team:

  1. Relevant Content and Proper Keywords

At first, ensure that every word in your website holds relevancy to your business as well as the target audience. If it does not fit to your operations or your customers don’t like it, you’ll never receive any positive result.

Besides proper content, you must focus on the right set of keywords. And you have full liberty to work with any of its kinds. It is not always necessary to settle with short keywords as long-trail keywords are equally rather more beneficial. The former generates more traffic, most of which don’t turn into leads. As with the latter, you get lesser traffic and increase your conversion rate. For best results, you must work with both sets at different times.

While working on your SEO, never fit the keywords forcefully. Firstly, it does not appeal to any audience and secondly, instead of going up your site will move downwards.

  1. Title Tags & Meta Descriptions

Your title tags should be short, crisp and catchy. It must arrest the attention of your readers and excite them. People must feel enthusiastic while reading the content. You may run a pipes and fittings business but even your B2B clients must feel interested by virtue of your title tags. For best response, keep it between 50 to 60 characters.

After title tags, you must pay heed to Meta descriptions. As you also know, these are the one or two-liner content which throws a little light on the topic right in the search engine results page (SERP). The Meta description is the last stage to impress upon your audience before they move to the targeted page. You may also include the most appropriate keywords in the description content. This will ensure better response besides improving the site rank.

  1. Adopt Link Building

Your website must feature both internal and external links. Internal links like Contact Us, Download, etc. in the home page gives you an added advantage. People can easily move around the site and get desired information effortlessly. External links are those through which you take your audience to some other domain. For example, if your brand has four different sites for four different products, customers can move to the particular domain by clicking on the relevant link in the home page. The redirection needs to be faster than the blink-of-an-eye.

  1. Regular Content Update

Every day you are either writing a press release or producing something new or releasing your investor relation document. All kinds of such information must be updated on the same day as they take place. It must also reflect in your SEO content.

With the best SEO team in the country, Digital Seed does all that it takes to enhance your SEO. Visit SEO agency and get a quick consultation on your current SEO status. Holding our hands, your website shall only move ahead in the SERPs.