7 Digital marketing tools That Make The Marketers’ Life Easier

As per today’s marketing policy, there is a giant number of low-cost and free digital marketing tools to give insight about the clients, competitors, and the market. These online tools also assist you to compete the market by allowing your business to communicate with your audience with automated and real-time communications marketing channels.

Few digital marketing tools are highlighted down:

Raven Tools: Several marketers use Raven Tools just to schedule marketing reports, find the on-page SEO issues, and well manage the marketing campaigns. There is no longer need to deal with excel or spreadsheets, you can easily report on rankings, SEO, social media, analytics, and advertising data all at a single place.

Google Analytics: Google Analytics is the most using and one of the most common digital marketing tools these days. Google analytics provides access to the variety of web information incorporating who are your visitors, by which channels they visited your site and what they do on your business website in real-time.

Google Search Console: Google search console is the updated name of Google webmaster tools. It is one of the best digital marketing tools that every marketer, website owner, SEO can use it to monitor and maintain their site’s presence in Google search results.

BuzzSumo: BuzzSumo is one of the best digital marketing tools to be used for content marketing and search engine optimization. This tool provides a detail report on how similar content has performed on social media. It also enables you to filter results by time, location, language, and type of the content.

Mail chimp: One of the most powerful digital marketing tools that is used for email marketing campaign. It comes with very simpler and user-friendly structure that any marketer can understand and use it in order to obtain best results. Attractive emails can also be designed with this marketing tool.

Sprout Social: Sprout Social is used for social media management and scheduling. With easy monitoring, it brings all the social media messages to the convenient feed. You can access audience demographics and conversation histories. You can even track mentions, engagement patterns, and other social media marketing team members’ network.

Canvas: Canvas decreases your effort by making your social media presentation easy. In order to make custom photos, you do not necessitate learning curve of Photoshop. All graphics related things can be done perfectly with Canvas. You can find lots of free templates, images, and online storage.

So, take the advantages of these powerful digital marketing tools and lead your business organization on the next level.

5 Overwhelming Online marketing tips for Small Businesses

In today’s business world, there are various ways to market any product or service but if you are a small or middle scale company with limited sources and small budget then deciding the marketing method becomes difficult. So, here we are going to uncover the online marketing tips for small businesses so as you can be capable to surmount your business:

Blog: Blogging is one of the best online marketing strategies whereby you can grab the attention of the targeted audience. Usually, people love interesting blogs and revisit your site in order to enjoy the contents and through this, they get converted into the esteemed buyers.

Social Media: Social Media can be considered one of the most popular online marketing tips. This is such a way whereby you can make people vigilant about your brand or services. With the use of social media sites, you create a path for your targeted audience so as they can be redirected to your business site. The most common social media sites are Facebook, Google+, Twitter, Instagram, YouTube, Pinterest, Foursquare etc.

Email Marketing: Email is the first thing which is opened by any online user. Hence, you can greet your customers and make people remember about your product or services via this one of the traditional online marketing tips. A research says that 25% of sale can be increased by offering the discount coupons or making remember people via email.

Pay Per Click: Redirect your targeted audience to your business website and increase your website traffic through PPC (Pay Per Click). This is one of the best online marketing tips where you need to get the links created on other business sites that are somewhat similar to your business site. In this online marketing strategy, you need to pay merely when a user clicks on your links.

Press Release: In order to broadcast about your product or services in the local and global market, you need to adopt this one of the best online marketing tips that tell people about your business bustles, newbie product launching, deals, and discounts etc. For adhering this online marketing strategy, you necessitate to hire some good and reputed digital marketing company.

So, above mentioned are the most crucial online marketing tips that must be followed by each and every business individual. One who follows these online marketing tips can amplify their business with double speed.

How Email Marketing Strategy Can Promote Your Brand

Email marketing strategy offers more open doors for your business evolution in present emulative era. Well, showcasing your product among the targeted buyers isn’t as easy as it seems. Email Marketing help you out to dig more and more business opportunities by just sending the emails to the buyers’ inbox.

Email marketing is such a way that tells people about your product and services, new product launching or any deals that are offered by the company. After grabbing the loyal customers, business owners need to sustain the client relationship. Email marketing strategy is the overwhelming technique to make aware your existing clients or buyers about your brand and services.

Here is the importance of email marketing strategy and how it impacts your business:

email marketing strategy

Email Marketing Is Targeted: This is such a way whereby you do not need to focus on the entire audience. Here you work on the targeted audience. You showcase your product with the targeted buyers who are truly interested in your product or services. So, email marketing strategy reduces your time, money and efforts and delivers the fast results.

Increases Brand Awareness: Every email that you send to your customers or clients presents your business and its image. People start knowing your brand every time when your email makes a presence in their inbox. An attractive email with impressive content and images seriously tempt people to redirect your website. It doesn’t merely boost your web traffic even compel the targeted buyer to take buying decision over there.

Easily Shareable: Email marketing strategy works in the form of chain system. If a customer finds your email relevant then, there is a chance that they will share or forward your promotional email to the other companion. This is such a natural way of your brand promotion whereby you achieve the most targeted audience.

Bring Your Existing Customers Back: Once you get success in making your loyal customers, the further step goes to sustain those customers. Using the email marketing strategy you can sustain your existing customers by sending the promotional emails that describe your products or services. You can also offer discount coupon or deals to the distinct customer in order to make them an active customer.

Well, email is the first activity that is carried out by users when they get online. Thus, with the use email marketing strategy in your brand marketing, you can bring an instant impact towards your business growth. It assists the business owners to gain the brand identity by just a simple regular mail to the potential buyers.

Reasons To hire Digital Marketing consultant For Your Small Business

Remember those days, when advertising used to take place via TV, radios, or print media. Well, the new era has changed totally where new advertising opportunities are being adopted by the business individuals. They seek the digital marketing consultant to give a great lope to their business.

There is a notion of various business individuals that digital marketing is merely built for major brands or organizations but this is just a myth, currently digital marketing has become the foundation of every business organization even in the case of small business organizations too. No matter whether a hotel business, real estate, restaurant or something else everyone needs to siphon the digital marketing consultant for rapid business results.

Well, as per the changing era, people are becoming more internet incumbent. They prefer to search anything on the internet rather than asking people or using other ways. In order to compete the other product or brand, the digital marketing works as a milestone and this is the reason why the business individuals are getting crazy about hiring a digital marketing consultant.

Here are the reasons why to adopt digital marketing services for your small business:

digital marketing consultant

Fast Customer Engagement: Through the use of social media networks, your digital marketing consultant creates a new customer platform where you can engage with new customers or clients for the future outcome. There are various social networking platforms incorporating Facebook, Twitter, Google+, Instagram, and YouTube etc. that are being used by the digital marketing consultant in order to enhance your web traffic or potential buyers. Through these social networks your targeted audience gets redirected via the published posts or contents what are published by the team of the digital marketing consultant.

Brand Recognition: No one can identify your brand until you create vigilance about your product publically because people buy or hire only those products or services whereby they are familiar. Digital marketing is the mere way that creates brand recognition among your future buyers or clients so as you can obtain your desired business revenue.

Save Time, Money And Effort: When you hire a good digital marketing consultant then, you leave all your online marketing responsibility on the shoulders of the digital marketing consultant. This saves your time and efforts and of course your money too.

Higher ROI On Online Investment: When you invest in online marketing just to craft your brand presence among the huge audience then, this is the only marketing technique that provides you a higher return on investment rather than other marketing investment.

So, allow your small scale business for optimal growth by just hiring a digital marketing consultant.

Plan Your Digital marketing campaign For Well-Turned Business

Current business industries cannot imagine their business without any digital marketing campaign because the competition is enhancing day by day even in a similar quality of products or services. Since a huge number of products or brand is available in the marketing hence, it becomes obligatory to focus on your digital marketing campaign first.

Well, there are various ways of digital marketing but every business requires a customized plan for appropriate business growth. While keeping in mind the different methods of online marketing and diverse audiences, there is a need for precise digital marketing strategies. Here we have broken your digital marketing campaign into 2 parts:

digital marketing campaign

 

Define Your Customer

The more you need to know about your potential customers is what actually they are seeking in any product or service because you can merely gain the real customers when you know their requirements. So, know their requirement by tech support emails, phone queries, blog or website queries, forums etc.

In case of start-ups, see the audience what they are asking from your competitors on the social media platforms like Facebook, Twitter etc. You can also get your customers via Google Adplanner and Google Alerts tools that tell you when and where your potential customers go online.

Define Your Objectives

The second step calls to define your objectives. So, decide your objectives for your digital marketing campaign. Every business individual has a different digital marketing plan. Your objectives can be:

SEO & SMO: To boost the website traffic and ranking of the website

Link Building: Get more links to your web pages

Facebook: Get more fans and send traffic to the website. You can also get a Facebook store to increase production and eventually sales.

Twitter: To get more followers and to send more traffic to your website

LinkedIn: To get new contacts, introductions, and new leads.

Blogs & Forums: Want to change the perception of people about your company then, blogs and forums work well.

For a successful digital marketing campaign, you need to consult a digital marketing company that can only tell you what exact services you need to adopt for your company’s growth.

 

Thus, take a necessary decision towards your digital marketing campaign. If you cannot decide it then, leave it all on the digital marketing agency what you will hire for your digital marketing campaign. Describe your business culture or strategies to them and they will suggest and implement the best possible digital marketing plan as per your business necessity and requisition.

Digital Marketing Solutions – A Foundation for Business Evolution

The Internet has become the powerful way of selling the products and services. If you want to improve the ranking of your website and boost the website traffic then, hiring the digital marketing solutions is the mere trendy way to obtain the desired results within less time frame. In this digitalized world, most of the business owners are adopting the digital marketing solutions so as they can take part in the competitive era and can generate the intended business results.

Here are the digital marketing solutions what you can adopt for your brand promotion and business evolution:

digital-marketing-solutions-for-nonprofits

Search Engine Optimization (SEO):  SEO comes in the most popular and result oriented digital marketing solutions that work well to put your website in the top results of Google search engine to bring more customers to your site.

Search Engine Marketing (SEM): SEM is the online marketing technique whereby the more traffic is boosted on your business website to gain more leads and to generate business profit.

Social Media Marketing (SMM): SMM is such a way to grab more audience via social media channels such as Facebook, Twitter, Instagram, LinkedIn, Google+, Pinterest, Snapchat, and Foursquare etc.

Email Marketing: It is such a vital technique to remind your existing customers and bring them back with new offers or deals. This is one of the best digital marketing solutions that help you to sustain your esteemed clients.

Content Optimization: Content optimization is the another trendy tool of digital marketing solutions whereby you can grab the attention of the new customers by providing the relevant information about your products or services via blogs and articles that can tempt them to visit your website blog.

Pay Per Click (PPC):  Pay per click is one of the most result oriented techniques that sends the traffic to your site from other competitive or related sites. PPC gives positive results indeed. When a user clicks on your ads what are placed on other sites, gets redirected to your business sites.

A professional digital marketing expert can carry out your digital marketing solutions or strategies with professionalism so as you can achieve your business goals. Well, you cannot drive your business without hiring the digital marketing solutions because there is such a tough competition in the market where creating a presence of your brand or products is not easy. Hence, take the assistance of any experienced digital marketing company and allow your business to take breath among your competitors.

3 Reasons That you Can’t Ignore Facebook Advertising in Digital Marketing Plan

When it comes to selling any product or service in the market, a marketer cannot directly approach to consumers or clients, here the need of digital marketing arises. Hence, adhering the digital marketing plan can be a great decision for any marketer because no one will buy your product and hire your service until you have the online presence with precise identity.

Everything whatever you get published on your Facebook page will bring value to your customers. So, give an overwhelming dose of contents or posts that can include the humor or inspiration and most vitally the answers for those questions that usually come in audience mind.

Now let’s uncover the 3 reasons that you can’t ignore Facebook advertising:

digital marketing plan

Facebook Advertising- A More Focused Platform

Facebook is such an online marketing platform where lots of interesting features take place that attracts the users to spend their time over there. Advertising on Facebook really affect your business production and this is the reason why the marketers are setting a digital marketing plan for their businesses. In their digital marketing plan, they give priority to the Facebook advertising because this single platform such a powerful platform that is used by the one-fifth population of the online users.

Outreach Your Potential Audience

A huge figure of 968 million people uses the Facebook every day and this is the reason why marketers are getting crazy to adopt this social media platform. In the comparison of the other social media platforms such as YouTube, Google+, Twitter, and Pinterest, Facebook is the mere platform that generates the biggest part of the overall income of the marketers. Hence, this is one of the major reasons that you cannot ignore the Facebook advertising. So, don’t forget this way of advertising while considering a digital marketing plan.

A Platform For Buying Decision

Facebook is such a platform where most of the users take quick buying decision and this requires attractive posts including texts, video or visual representation. Your quality Facebook post compels the audience to be redirected to your business site and through this way you start gaining the profit.

People follow merely those brand or services which have a fame or identity among the people and only those brands get business who understand the business marketing policies in a well manner. So, siphon the digital marketing plan for your business layout and enable your business for highest evolution.

The Future of Mobile Marketing

Mobile Marketing –

As we stand in the digital sphere where communication is more interactive, highly engaging and customized according to various consumers, there lies an ocean of opportunities to develop business, brands and ideas. Besides laptops and desktop computers, there comes mobile, another powerful device channel to hit on targets, and convert leads to loyal customers.

Studies confirm that 34% of mobile subscribers prefer using their hand-held devices to read emails. 80% on browsers loom for their stuff through their cell phones. 48% of consumers start their mobile browsing, based on search engine results and another 26% prefer mobile apps. All these data clearly confirms that mobile marketing will undoubtedly yield productive results and will shape the future of digital communication.

Mobile Marketing

Digital marketing company predicts that with the emergence of more mobile-based devices like iPads, tablets things like Kindle, consumers are in love with their personal cells. They want personal attention, which they get through smartphones. Besides the already-popular mobile channels, there are more to come. Smart TV, Smart Wrist-Watch, Smart Bands and similar products will now be the talk of the town.

In the immediate future, B2B marketers will frame innovative digital communication strategies, considering mobile. Presence of online chat, query forms, and other interactive features will now start taking into the mobile platforms. Not that the web platforms won’t be used at all, but mobile devices will gradually dominate the industry.

The primary aim of online marketers will be to provide seamless mobile experience, like that in desktops. With mobile marketing, consumers will be surrounded with 360° communication, urging them to take an action- which can be directly purchasing the product, recommending the brand to a peer, or liking and posting comments through their Facebook accounts.

Some more intelligent marketers will never limit to mobiles. Instead, they will keep mobile marketing at the centre, and surround their mobile marketing efforts with other forms of communication, both traditional and digital. As a result, consumers will be frequently pricked by the marketers from an all-round direction; however, the centre of attraction will be on mobiles.

The future will also witness an outburst of mobile apps, integrated marketing campaigns, and implementation of analytics on these applications. As marketers spend more on their mobile communication, they will definitely want to track consumer data and capture consumer insights, valuable for their communication. With such plans and predictions, mobile marketing will get a new life in the near future.

Role Of Social Media In Digital Marketing Services for Businesses

In today’s world, since the brand promotion is mostly through the digital marketing services and social media is obviously the vital part of a digital marketing package. Specific industry adopts the distinct marketing concept for raising the business output.

Well, it’s not easy to compete with other brands because there is a tough competition in the current marketplace. Digital marketing is the mere way to bring out your brand from the mob. Social media is such a vital factor of digital marketing services that acts as a ladder to take your business to the upgraded level.

There is no direct approach to outreach your customers just to describe your brand face to face. If you do so, then definitely they will go away. All you need to find the professional social media expert or organization because outreaching your customer through social media posting is such a strong tool.

Nobody is really interested in face to face conversation because they cannot spend their time in listening to each and every business but when they browse the internet and use social media, they go through those posts or advertisements that seem eye catchy or interesting. Hence, market your product through social media is much more effective and result oriented factor and this can be achieved by hiring the digital marketing services.

So, find the social media marketing experts first because it is not as easy task as it seems because merely the social media expert knows where and when to submit or publish your blogs or posts. It would give better results if you give your total social media marketing responsibility to the social media optimization expert or the company what you hire for digital marketing services.

When you hire the digital marketing service, each single post via social media platform creates awareness about your brand and this is such a way that gains the trust of your targeted buyers. As much as you gain the trust of the targeted buyers, you start gaining the profit from your brand production or services that your offer.

Social media also generates organic traffic to your business website. The result of social media optimization affects your business positively because as soon as people gets familiar with your brand or business they start browsing your products and this process convert them into your esteemed buyers.

Thus, consult a good digital marketing services provider and get optimized your site with social media marketing for your business evolutions and profit generating.

Looking for Social Media Marketing Company for taking care of your SEO, SEM, social Media, Email and SMS Marketing? Please do reach us at Digitalseed – One of the fastest growing digital marketing company in Pune

Digital Marketing Strategy in The Changing World

For a well-turned digital marketing, SEO is always the vital tool but this is the base of online marketing. Along with it, the use of precise keywords, enough back links and pay per click advertising plays a crucial role in digital marketing strategy whether you have to pay for it. Numerous changes take place every year in digital marketing and marketers need to stay aware of the newbie changes in order to perform well in the competitive market.

Several business organizations including real estates, hotels, restaurants, even disks & pubs are taking the recourse of digital marketing strategy in order to allow their business for better future results. Here are the 5 digital marketing strategies that you should be incorporating into a successful business plan:

Value Original Content: The objective of content marketing is to provide the value to the viewers or readers. Every brand needs a strong foundation hence, initiate thinking about how to confer solutions and answers.

Mobile Friendly: If you don’t have a mobile-friendly or responsive site then, certainly you may lose the biggest business opportunity in the current mobile friendly world. Along with your responsive site, your business also requisite for mobile application for perfect user experience.

Speedy Load Time: If the load time of your site is too slow or navigation is not easy then, your audience may bounce immediately and this affects your business performance seriously. So, consult a good digital marketing company today and get your website prepared for fast loading process because people do not revisit those sites that take more time to load.

Focus On Local SEO: Local SEO is such a powerful digital marketing strategy so, never ignore the local SEO because mobile users when they go outstation search the local products or services, here the need of local SEO becomes essential for the sellers.

Social Network Is Still Effective: The Current world is a slave of social media sites. So, build your social network and share the texts, audios, videos, visual contents etc. allied to your product description, quality, and deals to entertain or make vigilant your followers. Well, Facebook, Twitter, and Google+ are already used by the marketers, also adopt the new social networks like Instagram, Pinterest etc.

Thus, every digital marketing strategy incorporates its own importance and should to be implemented for a successful brand promotion and better business performance.

Looking for Digital Marketing Company for taking care of your SEO, SEM, social Media, Email and SMS Marketing? Please do reach us at Digitalseed – One of the fastest growing online marketing company in Pune