Surviving in today’s business world is definitely not a cakewalk. You need to be different and make it unique every day. At the same time, you must pay attention to your digital existence. Whether you’re an entrepreneur, for your knowledge, here are top 10 trends in the digital marketing segment.
- Active Presence in Multiple Digital Platforms
Realizing the inherent value of digital forums, businessmen are no longer restricted to a single platform. They are present everywhere to follow their target audience, make new connections and hammer the brand names into the minds of consumers. Every second they are wither posting, tweeting or sharing videos only to draw the kind attention of the audience.
- Writing Evergreen Content
Useful tips, important guides and best practices come under the domain of evergreen content. Such information never become outdated and people keep following them to stay updated. The smartest entrepreneurs further edit the content and display latest information for the readers.
- More Investment in Chatbots
Consumers simply love to get attended by anyone, be it human or robots. The moment they visit a site and are greeted by chatbots asking for their requirements, people fall in love with this system. They keep coming back and develop a good impression about the brand/organisation. They also spread positive word-of-mouth among relatives, friends and acquaintances.
- Enhanced Focus on Invisible ROI
Business heads are more interested in creating brand awareness than making money. Although it takes time, effort and money; branding lasts the longest. A good impression about brands compels consumers to purchase the products immediately without thinking further. While some businessmen run after money, the smarter ones run after their customers- and that’s more profitable in the long-run.
- Generation Z
Marketers of high-end brands have already started researching about the audience born between 1995 and 2012. They feel that this generation is actually made for a digital life. Calling them ‘netizens’ and not citizens, they are trying to identify their lifestyle, psychology and purchasing tendency. Time calls for doing the same thing for your business.
- Mobile-First Concept
Be it shopping or studying, modern consumers prefer using their mobiles over other gadgets. To tap on them, organisations are now stressing on ‘mobile first’ concept. From apps to websites, they are making everything according to mobile phones and similar devices.
- Influencer Marketing
Instead of spending huge on mass people, cleaver brand managers are only talking to leaders who in turn will inspire other people to go with a particular brand. When commoners hear something from an inspiring personality, they take all suggestions quite seriously and even implement it. The formula is simple- Spend on one, get many.
- Virtual Reality
An interesting trend which has taken the entire world by storm is the concept of virtual reality. By displaying a real view of experience, well-known brands are making it big in their consumer minds. It works excellent for sectors like resorts and hotels, hospitals and real estate.
- Voice Searches
Why take the pain of typing when you can actually say things and get solutions? Such is the concept of voice search and the smart companies have already started making content apt for such a digital attitude. You too must take the searches seriously.
- Real-time Videos
Be it Fcaebook or YouTube, nothing is as great as sharing live moments through videos. When customers see you real-time they become more interested and excited and also feel that they are a part of that enjoyment.
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