10 Most Interesting Digital Marketing Trends for Entrepreneurs

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Surviving in today’s business world is definitely not a cakewalk. You need to be different and make it unique every day. At the same time, you must pay attention to your digital existence. Whether you’re an entrepreneur, for your knowledge, here are top 10 trends in the digital marketing segment.

  1.  Active Presence in Multiple Digital Platforms

Realizing the inherent value of digital forums, businessmen are no longer restricted to a single platform. They are present everywhere to follow their target audience, make new connections and hammer the brand names into the minds of consumers. Every second they are wither posting, tweeting or sharing videos only to draw the kind attention of the audience.

  1. Writing Evergreen Content

Useful tips, important guides and best practices come under the domain of evergreen content. Such information never become outdated and people keep following them to stay updated. The smartest entrepreneurs further edit the content and display latest information for the readers.

  1. More Investment in Chatbots

Consumers simply love to get attended by anyone, be it human or robots. The moment they visit a site and are greeted by chatbots asking for their requirements, people fall in love with this system. They keep coming back and develop a good impression about the brand/organisation. They also spread positive word-of-mouth among relatives, friends and acquaintances.

  1. Enhanced Focus on Invisible ROI

Business heads are more interested in creating brand awareness than making money. Although it takes time, effort and money; branding lasts the longest. A good impression about brands compels consumers to purchase the products immediately without thinking further. While some businessmen run after money, the smarter ones run after their customers- and that’s more profitable in the long-run.

  1. Generation Z

Marketers of high-end brands have already started researching about the audience born between 1995 and 2012. They feel that this generation is actually made for a digital life. Calling them ‘netizens’ and not citizens, they are trying to identify their lifestyle, psychology and purchasing tendency. Time calls for doing the same thing for your business.

  1. Mobile-First Concept

Be it shopping or studying, modern consumers prefer using their mobiles over other gadgets. To tap on them, organisations are now stressing on ‘mobile first’ concept. From apps to websites, they are making everything according to mobile phones and similar devices.

  1. Influencer Marketing

Instead of spending huge on mass people, cleaver brand managers are only talking to leaders who in turn will inspire other people to go with a particular brand. When commoners hear something from an inspiring personality, they take all suggestions quite seriously and even implement it. The formula is simple- Spend on one, get many.

  1. Virtual Reality

An interesting trend which has taken the entire world by storm is the concept of virtual reality. By displaying a real view of experience, well-known brands are making it big in their consumer minds. It works excellent for sectors like resorts and hotels, hospitals and real estate.

  1. Voice Searches

Why take the pain of typing when you can actually say things and get solutions? Such is the concept of voice search and the smart companies have already started making content apt for such a digital attitude. You too must take the searches seriously.

  1. Real-time Videos

Be it Fcaebook or YouTube, nothing is as great as sharing live moments through videos. When customers see you real-time they become more interested and excited and also feel that they are a part of that enjoyment.

To make proper use of these trends and witness successful results, you must visit https://www.digitalseed.in/ As a renowned digital media agency, we provide 360° digital media services to our clients. Walk into our office or simply drop your query; get multiple solutions and THINK BIG!!

Digital Seed- We Promote Big Thinking at Cost-efficient Prices

Important Asia Pacific Digital Marketing Statistics to Lookout For

Digital marketing

Asia Pacific region refers to all counties located in East Asia, Southeast Asia, South Asia and Oceania. While the Asian countries are still in the developing stage, those in Oceania are considered developed. However, there’s one common thing that binds every individual of these regions, i.e. Internet. Each passing day witnesses more number of people opening online accounts, developing social media platforms and making optimum utilization of virtual communication in their daily life. From shopping to surfing, people belonging to these areas are increasingly becoming dependent on digital platforms. They may be sleeping but their gadgets are always active.

So do you have any idea about the digital marketing statistics of Asia Pacific? Let’s have a quick look at the September stats:

Artificial Intelligence- Still at Bay

AI is a new topic for the entire world. From Madagascar to Europe, everyone seems to be fascinated by this term. Lay men talk about it; the programmers try hard to make it. There have been a few achievements as well in the form of robots. A report named ‘Artificial Intelligence in Asia: Trust, understanding and the opportunity to re-skill’ however throws a sad picture of AI over the Asia Pacific.

Of all people surveyed, 53% still believe that humans are more trustworthy than robots. Most Asians only have faith on content recommendation engines compared to humans. 1 in 3 Asian nations are completely unaware about AI. Forget AI, people in these countries are even worried about their present digital accounts. In fact, they are eager to know about data security and are deeply concerned about data leakage. No wonder they still prefer sticking to their e-devices, such doubts and queries remain in their minds.

Australia’s Increasing Ad Spends & Decreasing Good Experience with Online Marketing

September has been both good and bad for Australia. Going by the ‘IAB/PwC Online Advertising Expenditure Report’, digital spends has climbed up to 11% in the present year-ending June 2018. Businesses have spent $3.1 billion on general online display, $3.7 billion on search and directories, $3.6 billion on mobile, $1.6 billion on classifieds and $1.7 billion on video ads.

Despite such huge expenses, 60% of Australian marketers are not satisfied by digital marketing. Their experience is rather worsening day by day. This means that although people possess interest in digital media and businesses are willing to spend for these people; yet the digital marketers aren’t skilled enough to meet the mutual goals. Little more training can perhaps get them on track.

Any Digital Society?

Yes and it is China. With technology continuing to rule 60% Chinese brands, people have started imagining their digital society. They are extremely positive about this concept and are holding their breath to release into the digital world. According to Digital Social Index 2018, 73% Chinese opine that a digital society will create space for jobs and economical growth besides addressing conventional societal challenges.

Digital marketing statistics can still be high on all parameters only if you go with some credible digital media organisations like Digital Seed. All these years we have been dealing with multiple clients and have successfully met their expectations. Visit https://www.digitalseed.in/ and give us the opportunity to WORK FOR YOU!!

Adwords: Top 5 Reasons to Invest Here!!

adwords
Google really deserves lot of credit for coming up with a unique concept of advertising, i.e. Adwords. As a paid service, it guarantees quicker ROIs to the advertisers. At the same time, businesses can customize the entire ad plan. At first, they need to select specific keywords, choose the amount of expenditure and make proper groupings of these keywords and finally pair them with ads. In this way, organisations can enhance their exposure to both current and potential customers. Google’s Keyword Tool serves as a second blessing in this context. Using this, managers can track prospective customers at real-time.

Besides such extraordinary features, here are 5 more reasons for putting your money behind Adwords:

  1. Reach the right buyer at the right time

In online platforms, you must show up the moment someone asks for you or something related to you. And if you don’t, you actually don’t exist for that particular buyer. With Google’s Adwords, you can ensure that the ad message is viewed by the most appropriate consumer/(s) at the perfect time. Therefore, the moment people see your ad, you immediately convert the lead into customer. Here, conversion happens in the blink of an eye.

  1. In-built ROI Tracking Module

This excellently built module enables you to peep into your investments and respective returns over a period of time. Thus, you come to know if your ad campaign is relevant to user searches and if at all relevant, then what is the user response. This gives you a complete idea about the ad performance, based on which you can make changes in your Adwords.

  1. More Space in the Search Results Pages

Today, more than 80% of search results owe their placements to Adwords. Good news is that all these results appear in 85% of the above the fold space in the search engine result pages. No wonder Google charges you a handsome amount for this service, but you cannot deny its benefits. In fact, the value of Adwords is more than what you spend.

  1. No Minimum Investment

The best part about Adwords is that there is no requirement for minimum investment. You can place ads according to your budget, no matter the size of your company. You therefore get an opportunity to level up your playing field and take the risk of competing with big players of your business. Is there anything greater than this?

  1. Improved Website Performance   

Soon after you start spending in Adwords, your website becomes more active. It happens it two ways- one, when you’re spending for ads, you’ll definitely not want to lose your customer at the last moment (when they visit your website and it does not attract them equally). And two, you receive continuous traffic to split test the website copy and layout until you find the best combination. And once you find it out, you’ll definitely want to use it across the website to improve conversion rates.

Over the years, Digital Seed has been successfully placing ads in Adwords with 100% client satisfaction. From selecting keywords to preparing ads and Adwork budget, our specialised team does everything. For best results, visit https://www.digitalseed.in/.

Eagerly waiting to serve you!!

How to Become Digitally Stronger in the Indian Education Sector?

modern educaion

The Indian education sector currently stands at US$ 91.7 billion and is expected to be US$ 101.1 billion in the next financial year. The primary targets for this business are infants, children, teens and young adults; together which forms 30% of the Indian population. Such a big market provides numerous opportunities to those who wish to tap this audience group and combine quality education with higher income.
And there lies a small twist in this exercise. Unlike other sectors where businesses directly talk to the consumers, here the institutions actually need to communicate with the parents of the wards who are the end-users of educational service. Hence, in order to reach out to new-age parents and smart-era children; schools, colleges and other institutions must take the following steps for enhanced digital presence.
1. A Website
Creating a simple yet attractive website is the first step to enhance digital branding in the sphere of education. The website must be made responsive, which means it must easily fit within multiple screen sizes. As most parents have the habit of browsing sites online, they must feel comfortable while viewing the site. Besides this, the website must be easily accessible and full of relevant content- no essays, only short, crisp and to-the-point messages. One or two videos in the home page are suggested for best website performance.
2. Consistent SEO
The next step is to start Search Engine Optimisation (SEO) so that the website shows up in the search engine results page of the users. With time, it must feature right in the first page to get maximum importance from the visitor. Where website is a one-time effort, SEO demands consistency in order to improve website ranks at a steady pace. If done correctly with proper keywords, it can yield uncountable leads for a particular website.
3. Internet Marketing
Similar to conventional advertising, this too includes a wide gamut of services- Pay per click (PPC), Social Media Marketing, Online Display Ads, Affiliate Marketing, Google Adwords and many more. For maximum response, institutions must start planning their digital marketing techniques while developing website. So, by the time the site gets done, marketers are ready for action. And those who shall walk with this strategy is bound to get most benefited in the short-run.
4. Mobile Apps
Of late, mobile applications have found more prominence than websites. This however does not mean that websites have no value; rather that is the first place to create an impression. To continue impressing parents and kids in different ways, all kinds of institutions must come up with mobile apps. They can use such portals to maintain direct communication with the parents, for example, sharing daily attendance or send homework or send some special notice. It is also a unique way to connect parents, who in turn shall take the pain of word-of-mouth communication to future parents and wards.
In short, institutions must embrace the concept of 360° digital connect. As a renowned digital media organisation, Digital Seed provides all such services at an affordable cost. For any query or assistance, visit https://www.digitalseed.in/ , drop in your queries and expect a sharp response.
Waiting to hear from you!!

How Brands can Optimize SEO with Google’s Evolving Algorithm?

how brands can optimize SEO as per google's algorithm

The best part about digital marketing is the pace at which things keep changing. All credits to technological innovations and software updates for such rapid changes. Of late, the concept of ‘voice searches’ has spread like wildfire. It has remarkably taken online marketing to its next level. Now, people prefer using their own voice over their hands for fetching any information. And to perfectly address their queries, new-age digital communication systems are doing revolutions. Alexa from Amazon, Siri from the iconic brand Apple and our very own Virtual Assistant of Google are few examples.

These changing algorithms especially in Google are a clarion call for marketers to change their approach towards SEO optimization. In order to captivate the tech-savvy digital consumers, businesses need to channelize their efforts towards voice searches and focus more on mobile. Here’s how they can do it:

Voice Search Optimization

Gone are the days when customers would even take the pain of typing their needs, choosing from the available options and finally settle with their desired choice. Thanks to Google’s Virtual Assistant, today they only use their voice for fulfilling any requirement. They ask something and the Assistant delivers the best possible solutions right on their screen. Seizing this golden opportunity, businesses can create content that will not only respond to the queries but directly bring consumers into the online point-of-sale. This can be the product page or the website itself or a direct link to the payment gateway to purchase the commodity. In short, content has to be optimized for SEO in such a manner that will smoothly take the customer soon after the question has been asked.

‘Mobile First’ Approach

It is very obvious that most voice searches will be made from mobile. Well, how many of us actually speak to our desktop or computer? So, while designing content marketers and writers have to think of mobile-centric customers; people who may forget to eat and sleep but will always remain online. Short, crisp and catchy phrases may be with some well-known idioms or famous sayings are all that will be needed for maximum SEO optimization.

Besides the content, webmasters and SEO experts must check that the site pages are easily accessible and customisable across all screen sizes. If not ensured, they will definitely lose some of the valuable assets of their organisation. (Customer=Asset).

Changing Intentions of Guest Posts

It is better not to emphasise on Guest Posting at all. Sad but true, Guest Posting is now on Google’s radar; leaving no scope to achieve back links and enhance SEO rankings. Instead, the search engine giant now recommends putting a ‘no follow’ tag as it immediately prevents Google from counting the link. The only intention of such a policy is to encourage Guest Posts only for information and not for increasing SEO rankings.

 

That was all about optimizing SEO in the changing world of Google algorithm. However, many more changes are on the cards. Stay tuned!!

Digital Marketing Trends: Changing The Way We Market To Consumers

With frequently changing modules, new innovations and recent trends, digital marketing has taken the world by storm. We wake up every day only to find something new and different in this sector. A strong urge to innovate and revolutionize virtual marketing is the driving force of this industry. And with constant force, it is progressing forward with new concepts and ideas.

Here is a list of the most exciting trends in the digital marketing industry which has changed the way we sell to our customers:

  1. Voice Search

Digital Marketing Trends- Voice Search
An extremely unique and creative revolution, Voice Search has drastically transformed the way we look towards our customers. Today, people don’t even spend time in typing their query. Instead, they grab their personal device and take help of Virtual Assistants like Apple’s Siri, Amazon’s Alexa, etc to find a solution. This small shift from fingers to vocal cord has provided us with a good prospect in targeting audiences. Today, digital marketing is more about less words, more impression. Customers ask something and we seize this opportunity to directly take that person to our target pages. By creating content for oral questions, we have gradually switched over to the next level of online marketing.

  1. Chat-bots

Be it 6am in the morning or 12 midnight, we always have someone to chat with our visitors. All thanks to this AI-enabled innovation for substantially reducing our costs and helping us to keep track of visitor needs and requirements. Chatbots work exactly like a customer service employee. The best part about it is its quick and instant reply along with all courtesy statements and formalities. People visit our site, ask questions, get their answers and remain satisfied. What more do we want?

  1. Influencer Marketing

The advent of Influencer Marketing has been a bane for this industry. As webmasters, we always try to get a reliable and genuine customer to talk about our commodities. This helps us to win the heart of the listeners and create a positive impression in their minds. If done on a consistent basis, influencer marketing can take a business beyond the sky and generate unimaginable profits in the near future.

  1. Mobile First

Presently, people are drawn towards their mobiles and spend more time romancing with the screen. The ‘Mobile First’ approach is a creation of this consumer behaviour. Most digital advertisements are designed to appear in mobile screens and not necessarily in desktops and computers. We also take care to ensure that sites are user-friendly and customisable, meaning it aptly fits within the screen of the user.

  1. Videos

Of late, video ads have gained immense popularity among the masses. Companies take to YouTube to launch all kinds of videos be it launch events, advertisements, online message or any marketing activity. We further invest in popular videos and place our ads for maximum coverage. Both ‘Skip Ads’ and ‘Non-Skip Ads’ enable us to identify the right customers for our products and services and takes us closer to them.

These are just a few of the trends. Some others are AI, social media channels, enhanced personalisation and many more. While these are trends in the present day, who knows they may become history tomorrow?

6 Reasons Digital Marketing can aid in Growing your Business

The changes in technology have impacted the marketing sector in a big way. Nowadays, businesses whether big or small, are spending a hefty amount on digital marketing to expand the reach of their business and to have a global presence. The online marketplace is huge and offers tremendous opportunities. Promoting your brand online can drive enormous traffic to your brand’s website. However, merely growing website traffic cannot boost your company’s revenues. The traffic needs to be converted into leads for the success of your business. This is exactly what Internet marketing does. It attracts the target audiences and converts them into customers, leads or subscribers. Therefore, every business is now heading towards online marketing. By applying digital marketing strategies, companies can make wise investments and grow their business.

Following are some more reasons that prove that digital marketing is essential for the growth of a business.

  1. The online field is leveled by digital marketing

Digital marketing gives equal opportunities to small and large businesses to compete with each other thereby leading to increase in the competition. Through this medium, small businesses are provided with all the resources for their sustenance in the market which were earlier provided only to the large businesses.

  1. Digital marketing is cost-effective

It is evident that small businesses possess less capital and fewer resources than the giants. The traditional form of marketing is not suitable for small businesses as they simply cannot afford it. However, Internet marketing provides them with an opportunity to promote and grow their business by making a meager investment. Furthermore, the marketing channels deliver impressive results.

  1. It emphasizes on conversion optimization

Online marketing strategies involve SEO, social media marketing, email marketing and all other popular strategies that guarantee conversion of traffic to subscribers, sales or leads. These techniques ensure that the conversion rate is higher in case of online marketing.

  1. Digital Marketing is a source of earning maximum revenues

Effective digital marketing generates higher conversion rate that in turn garners enhanced profits for the business. Furthermore, digital marketing techniques employ advanced technologies that can help your business to attain greater heights of success at a relatively low cost thereby leading to maximum profits. The companies can then expand their workforce and capture both local and global market. It has also been clearly noticed that small businesses that adopted new technologies earned more revenues than large businesses.

  1. Digital marketing leads to the increase in demand for goods

Digital marketing has facilitated the people to find the products that suffice their needs. This gives a complete picture to the companies about the likes and dislikes of the target audience. So, they can manufacture the products catering to the needs of the consumers. Thus, it leads to an increased demand for the products that are liked by the people.

  1. Digital marketing influences the mobile users

Mobile phones are all the rage. In the present scenario, the best platform for online marketing is undoubtedly mobile phone. Therefore, digital marketing campaigns emphasize on promoting the brand among mobile phone users.

Digital / Online marketing can be a game changer for your business. If you wish to take your company to the zenith of success, then choose Digitalseed for your online marketing.

How Digital marketing expert Can Boost Your Sales

In present business climate, many business individuals are struggling to adapt to the complexity of the advanced business process or sales cycle as well as marketing & sales channels. Marketers who are following the digital marketing experts merely getting the success in their business rest still seem struggling for a small achievement.

The traditional sales process adhere familiar and depth rooted pattern where field executives meet the clients or customers, explain or educate them, create use cases and close the deals. But with the technological enhancement, the business world is getting changed by hiring the digital marketing expert in order to explore the business opportunities in the online market and eventually increase the sales.

Let’s focus on those factors that how digital marketing expert can boost your sales:

Stay Connected To Your Customers

See, you cannot reach to each and every customer at the same time at any place but through digital marketing, you can stay connected with a number of customers at the same time. Here you can educate and provide assistance to your customers anytime, anywhere.

Today’s customers are more technical than ever. They spend more time on self-educating via digital channels. So, call your nearest digital marketing expert today and drive your successful online sales.

Know Your Customers

Digital marketing channels provide your access to an incredible number of data. B2B sales strategies utilize this information to know more about customers. In order to increase the actual sales, you must really know your targeted customers and digital marketing expert can do this better for optimum business results.

Your digital marketing expert can make you enable to know the people who visit your site and their behavior on your website for instance, are they repeated visitors? What did they do or view? Were they on mobile or desktop? This is such information that can help you out to discover the customer’s expectations on almost all platforms incorporating email, web or social media.

Interact With Your Customers Online

Many business individuals do not have an idea that digital channels are more interactive than other advertising methods. Now businesses can be driven in an effective manner with online tools for result oriented sales process.

A digital marketing expert can deliver you great experience where you can interact with your customers across all the digital marketing platforms. When you interact with your customers online, you create loyal customers and this increase your sales with double speed.

So, transform your business world and boost your sales by hiring a good digital marketing company or a digital marketing expert.

Seven Digital marketing concepts That Every Entrepreneur Should Know

Digital marketing has become the essential necessity of every business website because everything has gone viral on the internet. People love to seek or search any deal via using the internet. Hence, the crucial need of digital marketing concepts takes place.

The current business world is dependent on the online marketing and many businesses get fail in the lack of adequate digital marketing knowledge. Gone are the days where offline marketing took place. Present marketing scenario has transformed into digital marketing.

 

So, let’s see few things related to digital marketing concepts that every entrepreneur must know:

SEO/SEM:   SEO (search engine optimization) is the technique to raise the ranking on Google search engine and SEM (search engine marketing) is the process of evolving the website traffic with potential buyers. These are the techniques that every business individual must adopt in order to promote the brand and increase sales.

Social Media Marketing: This is such a way to create awareness about your brand or services among the targeted buyers through the social networks. Here you can grab your audience via your tempting posts, contents, videos, and infographics. So, social media is one of the best digital marketing concepts that increases more traffic to your site. Few most popular social networking sites are Facebook, Twitter, Google+, YouTube, Pinterest and, Foursquare etc.

Content Marketing: Publish compelling contents using long tail keywords on various platforms that can be social media, your website blog, and other business websites. People take interest in quality contents. So, get ready with this one of the most vital digital marketing concepts during your brand marketing campaign.

Email Marketing: Such an overwhelming way to make your existing customers remember about your brand or products. Email marketing is one of the digital marketing concepts that sustains your existing clients or customer or brings them back to your site.

 

Affiliate Marketing: This is kind of performance-based digital marketing concept where you need to pay to other business websites for sending traffic to your site in order to receive more leads and generate sales.

Inbound Marketing: Inbound Marketing is more than content writing. It is such a better way to attract more audience by creating a blog post, videos, infographics, presentations, ebooks, press release, and newsletters etc.

 

It’s time to adhere the digital marketing concepts just to grab the online presence of your brand or product in the digital world. So, hire digital marketing concepts through any digital marketing agency and enlarge your business with more speed.

What is digital marketing?

Everything About Digital Marketing As Per Present Market Trend

The biggest question that comes to every marketer’s mind in today’s competitive era is “what is digital marketing?” because every business is in rivalry to know this trendy marketing process and want to implement it so as they can have the true business presence in the market.

What is digital marketing?

Digital marketing is the vital part of any business process when your product or service is ready to serve and sell. There are 7- great digital marketing ways to create the market image of your brand that are:

1.Search Engine Optimization: Search Engine Optimization or SEO is the effective online marketing tool to lead your web or landing pages on the top search engine page so as when a targeted buyer search anything allied to your product or service can find you web pages in a search result.

2.Search Engine Marketing: SEM is the way to boost traffic on your business website and this help you to convert your visitor into buyers.

3.Social media marketing: This is one of the popular ways of grabbing more audience and traffic on your site via social networking. Various social networking sites take place in this marketing process those are Facebook, Twitter, Youtube, Pinterest, Instagram, Google+ etc.

4.Email Marketing: When a person opens the personal computer and connects to the internet then, the first thing that most of the people do is checking the emails hence, email marketing is the better option to create awareness about your brand among your targeted buyers.

5.Pay Per Click Advertising:  PPC is the another tool that advertises your product on other related sites so as you can grab the audience that is seeking the same product or service.

6.Content Marketing: In order to tempt and sustain the potential buyers, content marketing works well. So, either hire any content writer or digital marketing company in order to have a massy relationship with your esteemed buyers and potential ones.

7.Mobile Marketing: Mobile marketing brings the revolution in the marketer’s life because those who understand the role of mobile marketing in business, earns more than the other marketers whether they are selling the same quality product or service.

This is all about the digital marketing tools that essentially every marketer should know along with- “what is digital marketing?

 

So, before implementing the digital marketing tools in your business, you must know that what is digital marketing?  How it works best for business organizations so that the precise online marketing can be implemented in your business for better business opportunity and appropriate business revenue.