How to Become Digitally Stronger in the Indian Education Sector?

modern educaion

The Indian education sector currently stands at US$ 91.7 billion and is expected to be US$ 101.1 billion in the next financial year. The primary targets for this business are infants, children, teens and young adults; together which forms 30% of the Indian population. Such a big market provides numerous opportunities to those who wish to tap this audience group and combine quality education with higher income.
And there lies a small twist in this exercise. Unlike other sectors where businesses directly talk to the consumers, here the institutions actually need to communicate with the parents of the wards who are the end-users of educational service. Hence, in order to reach out to new-age parents and smart-era children; schools, colleges and other institutions must take the following steps for enhanced digital presence.

1. A Website

Creating a simple yet attractive website is the first step to enhance digital branding in the sphere of education. The website must be made responsive, which means it must easily fit within multiple screen sizes. As most parents have the habit of browsing sites online, they must feel comfortable while viewing the site. Besides this, the website must be easily accessible and full of relevant content- no essays, only short, crisp and to-the-point messages. One or two videos in the home page are suggested for best website performance.

2. Consistent SEO

The next step is to start Search Engine Optimisation (SEO) so that the website shows up in the search engine results page of the users. With time, it must feature right in the first page to get maximum importance from the visitor. Where website is a one-time effort, SEO demands consistency in order to improve website ranks at a steady pace. If done correctly with proper keywords, it can yield uncountable leads for a particular website.

3. Internet Marketing

Similar to conventional advertising, this too includes a wide gamut of services- Pay per click (PPC), Social Media Marketing, Online Display Ads, Affiliate Marketing, Google Ad-words and many more. For maximum response, institutions must start planning their digital marketing techniques while developing website. So, by the time the site gets done, marketers are ready for action. And those who shall walk with this strategy is bound to get most benefited in the short-run.

4. Mobile Apps

Of late, mobile applications have found more prominence than websites. This however does not mean that websites have no value; rather that is the first place to create an impression. To continue impressing parents and kids in different ways, all kinds of institutions must come up with mobile apps. They can use such portals to maintain direct communication with the parents, for example, sharing daily attendance or send homework or send some special notice. It is also a unique way to connect parents, who in turn shall take the pain of word-of-mouth communication to future parents and wards.
In short, institutions must embrace the concept of 360° digital connect. As a renowned digital media organisation, Digital Seed provides all such digital marketing services at an affordable cost. For any query or assistance, visit  drop in your queries and expect a sharp response.
Waiting to hear from you!!

Is Your SEO Destroyed? Blame Website Redesigning

Seo Destroyed

Time and again you have to redesign your website and give it a new shape. It is an obvious practice as you have to keep up with the changing preferences of your audience. However, while redesigning your website, you need to be extra careful as it can severely ruin your SEO. Even a small change in the web content can bring down your site rank and even make it appear in the next page.

Here’s how common website redesigning practices can cost your SEO

  1. Random change of image name on good ranking pages

Usually, most web designers arbitrarily put in new images without making any backend modifications. Resultant, search engines fail to recognize the page with newer texts and they pull down the rank. More often than not, designers give useless image names like image2.jpg instead of the actual product name. Search engines feel that the image has no value and hence the loss of rank.

  1. Changing URLs and deleting pages without redirecting

In many circumstances, web designers boldly delete existing pages and also change the URLs hoping that it won’t affect SEO rank. However, it does. As the URLs get changed and pages are removed, people see a 404 error- a sign which means that the website and/or the page do not exist. The immediate repercussion is that people lose interest in the site and they start forgetting the brand name.

As a good practice, web designers must make a point to redirect all the pages of the existing site to the new site. The older URL should also be linked to the newer URLs respectively. Only then, SEO will remain unhurt.

  1. Failing to perform post-migration full crawl to and from the development environment

In normal migration procedure, a website is bound to develop technical errors. While migrating to or from the development environment, site content may often point towards the wrong page. This will directly ruin SEO and bring down site rank in the SERPs.

By performing full crawling after migration, you can ensure that all the site links, codes, URL and content have been restored. Tools like Screaming Frog and SME rush can help.

  1. Not Performing Complete Functional Check

Most organisations ignore the importance of functional checks while redesigning websites. Things like Google Analytics, Contact forms, Interactive tools and modules, Search capabilities, Tracking pixels, etc not given due importance. As a fallout, things don’t work properly in the new site and it starts losing its image.

  1. Non-reconfiguration of WordPress and Plugins after live server migration

After successfully redesigning websites, most designers forget to reconfigure WordPress and Plugins. The fact that they have to uncheck the box in Yoast SEO entirely goes out of their mind. This is a blunder as it prevents all search engines from crawling the site. In a short period of time, site starts losing its rank.

When it comes to redesigning websites, Digital Seed has earned a special name in restructuring sites without hampering SEO. For best-in-class website redesigning, quickly visit website design. Our expert SEO and web design professionals shall make it happen.

Smarter Ways to Improve SEO

Seo Improvement

Search Engine Optimisation (SEO) is the growth engine of your digital presence. One day without it and your website is bound to lose its rank. By putting consistent SEO efforts, slowly and gradually you can enjoy the sweet fruits of your hard labour. However, while continuing to boost rankings, you must be on the toes, looking for smarter ways to improve SEO and bring more traffic in a short span of time.

Here are 4 best proven tactics to enhance the spirit of your SEO team:

  1. Relevant Content and Proper Keywords

At first, ensure that every word in your website holds relevancy to your business as well as the target audience. If it does not fit to your operations or your customers don’t like it, you’ll never receive any positive result.

Besides proper content, you must focus on the right set of keywords. And you have full liberty to work with any of its kinds. It is not always necessary to settle with short keywords as long-trail keywords are equally rather more beneficial. The former generates more traffic, most of which don’t turn into leads. As with the latter, you get lesser traffic and increase your conversion rate. For best results, you must work with both sets at different times.

While working on your SEO, never fit the keywords forcefully. Firstly, it does not appeal to any audience and secondly, instead of going up your site will move downwards.

  1. Title Tags & Meta Descriptions

Your title tags should be short, crisp and catchy. It must arrest the attention of your readers and excite them. People must feel enthusiastic while reading the content. You may run a pipes and fittings business but even your B2B clients must feel interested by virtue of your title tags. For best response, keep it between 50 to 60 characters.

After title tags, you must pay heed to Meta descriptions. As you also know, these are the one or two-liner content which throws a little light on the topic right in the search engine results page (SERP). The Meta description is the last stage to impress upon your audience before they move to the targeted page. You may also include the most appropriate keywords in the description content. This will ensure better response besides improving the site rank.

  1. Adopt Link Building

Your website must feature both internal and external links. Internal links like Contact Us, Download, etc. in the home page gives you an added advantage. People can easily move around the site and get desired information effortlessly. External links are those through which you take your audience to some other domain. For example, if your brand has four different sites for four different products, customers can move to the particular domain by clicking on the relevant link in the home page. The redirection needs to be faster than the blink-of-an-eye.

  1. Regular Content Update

Every day you are either writing a press release or producing something new or releasing your investor relation document. All kinds of such information must be updated on the same day as they take place. It must also reflect in your SEO content.

With the best SEO team in the country, Digital Seed does all that it takes to enhance your SEO. Visit SEO agency and get a quick consultation on your current SEO status. Holding our hands, your website shall only move ahead in the SERPs.

Top 5 Reasons You Should Invest in Local SEO in 2018

Top 5 Reasons You Should Invest in Local SEO in 2018

While 2018 is about to progress towards its end, you can still use its remaining months to increase business profits. How? The answer lies in localising your SEO efforts. All this time you have been concentrating on the global arena with the hope to create international appeal. Amidst such attempts, you have actually forgotten those people who reside within your vicinity and are ready to spend a handsome amount against your products and services. Hence, for maximum business returns, it is time you shift towards Local SEO. And here’s why you must do it:

  1. Tapping Local Consumers is Easy & Simple

People in your area may hardly know about the brand image and quality of your product. With Local SEO, the moment they spot you, you will be their favourite. According to a research, consumers are unwilling to travel for more than 15minutes for making any purchase. Imagine when they will connect with your products and use them how it will pull up your sales figures besides giving you a handful of lifetime loyal customers.

  1. Less Investment, More Achievement

Local SEO hardly pinches your pocket. It is extremely economic and affordable. Even if 5 people come to your store, at least 4 of them will end up choosing your product over others. This means you spend less and earn more. This further reduces your costs and guarantees higher ROI, which you will never get in wider geographies.

  1. Lesser Local Competition

How many brands actually perform Local SEO? Or how may at least know about this term? Surprisingly there aren’t many in the list and most sellers are not even interested in local appeal. Here, you have a golden opportunity and who knows you may be the only player in the region to grab customers. With comparatively lesser competition, you can actually look forward to a level-playing field through Local SEO.

  1. Respond to Voice Searches

With the advent of Siri, Alexa and Virtual Assistant; customers have got into more talking than typing. In such a situation, your business can skyrocket from those few local customers only if you get certain things correct. Firstly, your SEO content must be enriched with sellable content appropriate for your brand. Secondly, you must focus on mobile friendly customers as all voice searches are made through personal devices. Thirdly, your content must fit within the screen of every user. Add some other thumb rules like user-friendly pages, quick accessibility and faster loading.

  1. Your Competitors are also doing it

Yes, you read it correct. Right under the carpet, they too are focusing on localised SEO for better results. Their international presence may not give them what they receive from Local SEO efforts. In fact, the entire world and even Google recommends opting for regional SEO to maximise page ranks and get more business in less time.

Now that you are aware about the quick benefits of Local SEO, don’t waste any more time. Accumulate all resources and take a positive step in the world of Search Engine Optimization.

7 reasons why every business should invest in SEO

In this competitive era, it has become requisite for every business to increase their customer base in order to sustain the competition. Modern-day customers are intelligent, knowledgeable and they have ample of information at their disposal. So, they cannot be lured by the conventional marketing techniques. Customers prefer those products that stand out.  It is therefore anticipated of every business to enhance the quality of their products. Apart from this, it is equally important to have sound marketing strategies that use those techniques that are customer-centric, and relevant in the present scenario. Search Engine Optimization or SEO is one of these.

SEO plays a major role in boosting your business’ marketing. Getting high ranks on the search engines is imperative as it drives traffic to your website and introduces your business offerings to the potential customers. Apart from this, there are seven good reasons that prove every business should invest in SEO.

1.     Omnipresent

More than 90% of the people search for the products on the internet prior to buying them. Every single search result or query that is made on the internet is recorded. SEO experts dig out information from this chunk of data and analyze the effective marketing strategies. If your information is on the subject that users search the most then you’ll get more visitors and few of them may even be interested in buying your products.

2.     Return On Investment (ROI)

The major aim of all the marketing strategies is to generate leads and to increase the reach of your business. Many research have shown that if your website is Search Engine Optimized then you’ll receive more than 33% more visitors. Furthermore, SEO is cost-effective and it garners great ROI.

3.     It creates your brand’s image

Search Engine Optimization is not just helpful in increasing your ranking in the organic search but it also builds a reputation for your brand. SEO focuses on superior quality content which in turn garners more visitors and builds brand image.

4.     It gives your business a chance to compete in the global market

 Local brands get a global platform and compete against global giants with the help of SEO. It helps your business to get a better position in the global search. It aligns your business to cater to global customers needs. Thus, it facilitates the SME’s to get great customer engagement.

5.     It increases your customer base via mobile phones

Nowadays, mobile phones have become an essential part of our lives. This is the prime reason why mobile traffic is the most dominant force on the internet. An array of SEO techniques is being developed in order to suffice to the needs of the mobile users. These techniques help in growing your local customers by allowing them to find and connect with you when they visit your area.

6.     To stay alive in the competition

Search Engine Optimization helps your business to stay online and rank higher in search engines, which is very much essential in this digital era. This is the reason why companies either outsource SEO services or have their in-house team of SEO experts. If you also wish to thrive in this competition, then SEO is the most vital tool for your business.

7.     Video content

YouTube and other video platforms are gaining immense popularity nowadays. Advertisement on YouTube is the new way of marketing your brand. Here also, you’ll need effective SEO strategy to ensure that your videos are accessible to wider masses. SEO techniques aid your business by providing adequate links and promoting it in an effective manner.