Important Asia Pacific Digital Marketing Statistics to Lookout For

Digital marketing

Asia Pacific region refers to all counties located in East Asia, Southeast Asia, South Asia and Oceania. While the Asian countries are still in the developing stage, those in Oceania are considered developed. However, there’s one common thing that binds every individual of these regions, i.e. Internet. Each passing day witnesses more number of people opening online accounts, developing social media platforms and making optimum utilization of virtual communication in their daily life. From shopping to surfing, people belonging to these areas are increasingly becoming dependent on digital platforms. They may be sleeping but their gadgets are always active.

So do you have any idea about the digital marketing statistics of Asia Pacific? Let’s have a quick look at the September stats:

Artificial Intelligence- Still at Bay

AI is a new topic for the entire world. From Madagascar to Europe, everyone seems to be fascinated by this term. Lay men talk about it; the programmers try hard to make it. There have been a few achievements as well in the form of robots. A report named ‘Artificial Intelligence in Asia: Trust, understanding and the opportunity to re-skill’ however throws a sad picture of AI over the Asia Pacific.

Of all people surveyed, 53% still believe that humans are more trustworthy than robots. Most Asians only have faith on content recommendation engines compared to humans. 1 in 3 Asian nations are completely unaware about AI. Forget AI, people in these countries are even worried about their present digital accounts. In fact, they are eager to know about data security and are deeply concerned about data leakage. No wonder they still prefer sticking to their e-devices, such doubts and queries remain in their minds.

Australia’s Increasing Ad Spends & Decreasing Good Experience with Online Marketing

September has been both good and bad for Australia. Going by the ‘IAB/PwC Online Advertising Expenditure Report’, digital spends has climbed up to 11% in the present year-ending June 2018. Businesses have spent $3.1 billion on general online display, $3.7 billion on search and directories, $3.6 billion on mobile, $1.6 billion on classifieds and $1.7 billion on video ads.

Despite such huge expenses, 60% of Australian marketers are not satisfied by digital marketing. Their experience is rather worsening day by day. This means that although people possess interest in digital media and businesses are willing to spend for these people; yet the digital marketers aren’t skilled enough to meet the mutual goals. Little more training can perhaps get them on track.

Any Digital Society?

Yes and it is China. With technology continuing to rule 60% Chinese brands, people have started imagining their digital society. They are extremely positive about this concept and are holding their breath to release into the digital world. According to Digital Social Index 2018, 73% Chinese opine that a digital society will create space for jobs and economical growth besides addressing conventional societal challenges.

Digital marketing statistics can still be high on all parameters only if you go with some credible digital media organisations like Digital Seed. All these years we have been dealing with multiple clients and have successfully met their expectations. Visit https://www.digitalseed.in/ and give us the opportunity to WORK FOR YOU!!

How to Become Digitally Stronger in the Indian Education Sector?

modern educaion

The Indian education sector currently stands at US$ 91.7 billion and is expected to be US$ 101.1 billion in the next financial year. The primary targets for this business are infants, children, teens and young adults; together which forms 30% of the Indian population. Such a big market provides numerous opportunities to those who wish to tap this audience group and combine quality education with higher income.
And there lies a small twist in this exercise. Unlike other sectors where businesses directly talk to the consumers, here the institutions actually need to communicate with the parents of the wards who are the end-users of educational service. Hence, in order to reach out to new-age parents and smart-era children; schools, colleges and other institutions must take the following steps for enhanced digital presence.
1. A Website
Creating a simple yet attractive website is the first step to enhance digital branding in the sphere of education. The website must be made responsive, which means it must easily fit within multiple screen sizes. As most parents have the habit of browsing sites online, they must feel comfortable while viewing the site. Besides this, the website must be easily accessible and full of relevant content- no essays, only short, crisp and to-the-point messages. One or two videos in the home page are suggested for best website performance.
2. Consistent SEO
The next step is to start Search Engine Optimisation (SEO) so that the website shows up in the search engine results page of the users. With time, it must feature right in the first page to get maximum importance from the visitor. Where website is a one-time effort, SEO demands consistency in order to improve website ranks at a steady pace. If done correctly with proper keywords, it can yield uncountable leads for a particular website.
3. Internet Marketing
Similar to conventional advertising, this too includes a wide gamut of services- Pay per click (PPC), Social Media Marketing, Online Display Ads, Affiliate Marketing, Google Adwords and many more. For maximum response, institutions must start planning their digital marketing techniques while developing website. So, by the time the site gets done, marketers are ready for action. And those who shall walk with this strategy is bound to get most benefited in the short-run.
4. Mobile Apps
Of late, mobile applications have found more prominence than websites. This however does not mean that websites have no value; rather that is the first place to create an impression. To continue impressing parents and kids in different ways, all kinds of institutions must come up with mobile apps. They can use such portals to maintain direct communication with the parents, for example, sharing daily attendance or send homework or send some special notice. It is also a unique way to connect parents, who in turn shall take the pain of word-of-mouth communication to future parents and wards.
In short, institutions must embrace the concept of 360° digital connect. As a renowned digital media organisation, Digital Seed provides all such services at an affordable cost. For any query or assistance, visit https://www.digitalseed.in/ , drop in your queries and expect a sharp response.
Waiting to hear from you!!

Brand Perception: How Social Media Influences It?

social media influences

Social Media Marketing (SMM) is one of the key marketing activities undertaken in the digital platforms. Today’s new-age audience spent hours after hours in their social media accounts. And every second they love to switch from one portal to another. From Facebook to Twitter to LinkedIn to Instagram, common people find peace in multiple existences. Hence, to tap on such consumers, businesses also occupy substantial space in these forums.

At every second, they are posting pictures, creating discussion forums, inviting audiences to some event, tweeting live pictures, sharing videos, etc. All of these aim at creating brand awareness. The social media managers encourage more brand-centric discussions and try to track what’s going in the minds of the audience. Besides photos and videos, they also share teasers to see how the target group responds.

When it comes to brand building, the very first step is creating a brand perception. The way one person feel about a particular brand may differ from others. Social media marketers take the real pain of influencing opinions and ask people to talk about brands. They don’t care if people speak in favour or against their brand, but ensure that the particular brand is the talk of the town. This means consumers, in general, are aware about the brand’s existence.

While spreading brand awareness, social media managers conduct multiple campaigns on these platforms. At times, they run the same campaign in different portals and try to sync it. This has an obvious effect on the audience. Wherever they go, they see the brand, get inspired and finally fall for it.

Another unique aspect of social media is the USP of every platform. Where YouTube is excellent for sharing videos, Twitter calls for short and crisp tweets. Facebook is an all-inclusive place where digital marketers need to do some good research to know at what time they must post so that they are viewed by their desired audience. All such plus minus calculations across the social media platforms takes a brand to its zenith, or even beyond.

In SMM, consumers have an equal share like that of the marketers. If people like something they too share it in their account. This share is further viewed by others in their list. In this way, the sharing chain goes on. Perhaps, this is the real magic of social media. Simultaneously, people also post comments, which further give rise to more conversations. Therefore, in just one second, audience comes closer to the brand; thereby giving it a strong boost.

SMM is a continuous activity, which is why; most large-scale organisations maintain a specialised social media management team. The managers work 24*7 with the hope of spreading brand name and developing strong and positive perception among the public.

The SMM department of Digital Seed is truly commendable. Working round-the-clock for 365 days, our professionals ensure maximum outreach in all social forums. Visit https://www.digitalseed.in/ . Share your requirements and we shall come up with a full-proof SMM plan for your brand.

5 reasons why it’s time to focus on social media marketing tactics

The number of mobile phone users and tech-savvy consumers has increased exponentially which has even increased the popularity of social media platforms. This denotes that businesses of all sizes should have a presence in social media and a stellar social marketing plan. Those companies who fail to do so lack behind its competitors in this digital world.

Modern-day consumers love to shop online. However, they go through user reviews, ratings and description of the products before buying. The customers even love interacting with their favorite brand on various social media platforms. Hence, social media presence can influence the customers and lead to a rise in the sales.

Merely developing content and posting it is not sufficient. You need to implement effective social media strategies in order to make your business stand out.  You need to set specific business goals and develop a proper blueprint to achieve them. However, the biggest hurdle is that the trends in social media world keep on changing. The strategy that was effective four months back may not be able to garner the same success rate. So, you need to sit down and research every week to manage your social channels efficaciously.

For this, you’ll have to gauge the effectiveness of your marketing campaigns from time to time. Some of the metrics that you can use are a number of views, sharing, lead generation, and sales metrics. If you’ll follow all this then you’ll surely witness speedy results.

Still not convinced? Here are 5 topmost reasons why you need to focus on your social Media marketing strategy: 

1.     It helps the companies to be on track

Prior to developing social media marketing strategies, the companies need to analyze their strength and weaknesses and how social media can be used to overcome the weaknesses and to make the most of the strengths.  This analysis not just helps in enhancing the marketing strategies, but it also provides insight into your company’s current status.

2.     It helps to know your customers

With constant social media marketing, you’ll be able to know your customers better. You’ll have an idea about their likes, dislikes, interests and somehow be able to predict future trends. Most of the online platforms provide detailed analysis that helps to develop stellar social media campaigns.  Enhancing your strategies from time to time gives you an idea of latest trends so that you can post relevant content that attracts the customers.

3.     It enhances your competitiveness

Just like your company, your rivals must also be having their social marketing strategies. The fact that gives you a competitive edge is the relevancy and effectiveness of the campaigns. That is why it is imperative to enhance your social media marketing plan with evolving social media. It will surely enhance your competitiveness.

4.     It improvises customer service and communications

The social media platforms can be used to get feedback about the products and services by virtue of being instantaneous in nature. You can communicate with the customers and this fosters positive relationship which is really good for the business.

5.     It is cost effective

Though social media is not monetizing, still it is an effectual marketing platform which is even cost-effective in comparison to the traditional methods of marketing. The platforms aid the marketers to target a specific group of customers. Furthermore, different platforms provide great tool at a marginal price.

Implementing social media marketing campaigns effectively is the need of the hour. That is why you should turn to experts like Digitalseed to take your social media marketing to the next level.

A Significant Role Of Social Media In Business Industries

In today’s world, since the brand promotion is mostly through the digital marketing services and social media is obviously the vital part of a digital marketing package. Specific industry adopts the distinct marketing concept for raising the business output.

Well, it’s not easy to compete with other brands because there is a tough competition in the current marketplace. Digital marketing is the mere way to bring out your brand from the mob. Social media is such a vital factor of digital marketing services that acts as a ladder to take your business to the upgraded level.

There is no direct approach to outreach your customers just to describe your brand face to face. If you do so, then definitely they will go away. All you need to find the professional social media expert or organization because outreaching your customer through social media posting is such a strong tool.

Nobody is really interested in face to face conversation because they cannot spend their time in listening to each and every business but when they browse the internet and use social media, they go through those posts or advertisements that seem eye catchy or interesting. Hence, market your product through social media is much more effective and result oriented factor and this can be achieved by hiring the digital marketing services.

So, find the social media marketing experts first because it is not as easy task as it seems because merely the social media expert knows where and when to submit or publish your blogs or posts. It would give better results if you give your total social media marketing responsibility to the social media optimization expert or the company what you hire for digital marketing services.

 

When you hire the digital marketing service, each single post via social media platform creates awareness about your brand and this is such a way that gains the trust of your targeted buyers. As much as you gain the trust of the targeted buyers, you start gaining the profit from your brand production or services that your offer.

Social media also generates organic traffic to your business website. The result of social media optimization affects your business positively because as soon as people gets familiar with your brand or business they start browsing your products and this process convert them into your esteemed buyers.

Thus, consult a good digital marketing services provider and get optimized your site with social media marketing for your business evolutions and profit generating.

6 Essential Elements of Social media marketing strategy

Social media is one of the most vital tools in your marketing process. If you use it precisely, you can create a strong list of prospective customers. In order to grab the benefit from social media, you need to create a clear social media marketing strategy that helps you out to gain your desired business results.

Few tips are mentioned down to help you get started:

Understand Your Business Goals: While creating a social media marketing strategy, you need to decide where you want to go and what exactly the purpose of social media marketing strategy? Do you want to raise the product awareness or want to increase sales? Are you looking to boost the web traffic or build the customer loyalty? Well, all these goals are mutually exclusive but you are necessitated to focus on one or two.

Set Marketing Objectives: Your business goals make no sense until you have specific parameters that define the step by step achievements. For instance, if your first step gets accomplished then you must know in advance what the next step is and so on. So, prepare a goal sheet along with sub-goals that you want to achieve.

Identify Ideal Customers: It is such a social media marketing strategy where you need to find out your target audience’s information including age group, occupation, income, likes & dislikes, interests, motivations, objections, and paint points. It will make easy to identify your ideal customers.

Research Competition: In order to compete the market, you need to be vigilant about your competitors and this necessitates to research competition just to keep apprised. It gives an idea for your future processes and activities that you can put for a successful social media marketing process.

Choose Your Channels: Not every social media platforms are suitable for you, you need to pick right social channels just to grab right customers and increase sales. For example, if you are involved business to business sales then, LinkedIn can be the best platform for you.

Build Content Strategy: Build a strong content plan that can deliver an engaging material rather than wasting your time on the wrong social platform. You content should be built while keeping the right platform in mind. If your customer spends 40% time on Facebook and 30% on Twitter then, you can see which one should be given a priority.

So, adhere the social media marketing strategy as per your business behavior and bustles and turn your business on the most successful and profitable route.

Role Of Social Media In Digital Marketing Services for Businesses

In today’s world, since the brand promotion is mostly through the digital marketing services and social media is obviously the vital part of a digital marketing package. Specific industry adopts the distinct marketing concept for raising the business output.

Well, it’s not easy to compete with other brands because there is a tough competition in the current marketplace. Digital marketing is the mere way to bring out your brand from the mob. Social media is such a vital factor of digital marketing services that acts as a ladder to take your business to the upgraded level.

There is no direct approach to outreach your customers just to describe your brand face to face. If you do so, then definitely they will go away. All you need to find the professional social media expert or organization because outreaching your customer through social media posting is such a strong tool.

Nobody is really interested in face to face conversation because they cannot spend their time in listening to each and every business but when they browse the internet and use social media, they go through those posts or advertisements that seem eye catchy or interesting. Hence, market your product through social media is much more effective and result oriented factor and this can be achieved by hiring the digital marketing services.

So, find the social media marketing experts first because it is not as easy task as it seems because merely the social media expert knows where and when to submit or publish your blogs or posts. It would give better results if you give your total social media marketing responsibility to the social media optimization expert or the company what you hire for digital marketing services.

When you hire the digital marketing service, each single post via social media platform creates awareness about your brand and this is such a way that gains the trust of your targeted buyers. As much as you gain the trust of the targeted buyers, you start gaining the profit from your brand production or services that your offer.

Social media also generates organic traffic to your business website. The result of social media optimization affects your business positively because as soon as people gets familiar with your brand or business they start browsing your products and this process convert them into your esteemed buyers.

Thus, consult a good digital marketing services provider and get optimized your site with social media marketing for your business evolutions and profit generating.

Looking for Social Media Marketing Company for taking care of your SEO, SEM, social Media, Email and SMS Marketing? Please do reach us at Digitalseed – One of the fastest growing digital marketing company in Pune

How social media marketing will develop your brand?

With Facebook, Twitter and other social networking sites attracting more than 90% of teens, about 45% of adults, and 35% of senior citizens worldwide, you must re-think your marketing platforms, and start considering these virtual channels to impress upon your audience. Social media presence will provide a comprehensive benefit by connecting you to your loyal consumers and introducing your brand towards new leads. Also if you wish to create a buzz in the industry, well, social media marketing techniques are the best channels to target. Here’s how you can take the best from social networking sites, and enhance your branding:

  1. Present Your Brand

With the entire world being 24*7 active in their social media networks, you can take this opportunity to build your brand, enhance its reputation, and showcase your business in front of the world. Whether its Facebook Twitter, LinkedIn, or Instagram; you can define your business objectives, update your company’s prospects on a regular basis, post your activities online, and spread awareness of your brand. By working in parallel with all the social sites, you can develop close relationship with your consumers, enhance your bonding, and drive new sales. In short, you can position your business directly in the minds of your targets.

  1. Develop Your Online Community

According to research, an average user has at least 5 social networking sites. Businesses having an active social media presence are far more preferred by their consumers, than those which fail to create social media buzz. Consumers are constantly looking for proactive social media presence, and if you have so, they will fall for your products and services. Online communities help you to connect with your targets emotionally. It helps in limitless branding, and allows you to peep into your consumer’s mind.

  1. Enhance Your Digital Space

Just being confined to a website, SEO, and PPC won’t serve your purpose in online marketing. If you want to stand out, and create a unique space in the digital forums, social media marketing (SMM) is all that you should think of. Studies have proven that interacting in the social media sites, for at least 2-3 times, in a week, significantly increases your brand exposure by about 40%. You develop relationships, and create a personal digital space for your consumers.

  1. Expand Your Sales

Digital marketing company conducts online campaigns, and recommends social media tactics which helps to get more people into your site, and thereby increases chances of sales. You can know about your consumer’s interests and preferences, and drive your efforts towards meeting those specialized needs, which ultimately converts your prospects into loyal customers.

Reference – http://bit.ly/2g1jQYf