How Web Designing Plays a Pivotal Role in Brand Development?

Web designing is the art of conceptualizing, planning, and creating your website’s look and feel. To make it simple, it is the way of incorporating your website content, which can be images, texts, graphics, animations, or icons, and arranging all these elements of content, in a way to develop a unique brand identity of your site, and of course attract your people. Web designing is the overall architecture of your site, which creates the first impression about your brand, in the minds of your targets.

Website design, look n feel varies according to businesses. A brand that targetskids and teens will have a different design, than a B2B site. Therefore, the kind of business you run, your brand image and your key targets determine your website design. With the right web design, you can develop your brand in the following ways:

web designing

  • Attracts Your Audience

Yes, the very first thing that your website does, is to bring your audience to the site and sustain them for a longer span of time. Irrelevant web designs can snatch away your audience. 94% of online viewers rejected a brand, due to their website. Also, if your website takes more than 3 sec to load, you lose 40% of your potential customers. Be sure to keep bullets and lists, and not paragraphs. 70% of people prefer to look at lists with bullet points whereas a 15% less adjusts without bullet points.

  • Enhances Your Credibility

Web design is another key factor that determines your strength, and credibility. According to research data, 48% of people decide the brand credibility through its web designs. With best web design practices, you can influence purchase decisions, and encourage your potentials to hold your hand.

  • Consistent User Experience

By making a responsive website, you not only make it screen-fit for all digital platforms, but also drive consistent user experience in all these platforms. 67% of people are more likely to fall in love with your site, as well as with your brand, if they can access you from their mobile devices. Digital marketing company designs mobile-friendly sites, and optimizes it, for cross-device functionality.

  • Lead Generation

An attractive web design is a key to generate more leads. When your web designs get good reviews in the online platform, you can capture as much as 72% of new people towards your brand and drive sales.

How does Email Marketing help your Business?

Email Marketing for Lead Generation and Business Growth

A kind of content marketing, email marketing has 53% potential in driving online marketing activities. It is an innovative marketing technique to reach your audience with your brand message. 72% of B2B clients prefer business communication through emails. Amidst fast progress and technological advancements, email marketing provides you an opportunity to have open conversations with your targets and engage them actively. Here’s how:

Benefits of using Email Direct Marketing for your Business:

email marketing

  • Enhanced Brand Recognition

Including your brand’s name, logo, tagline, or simply colors within your email communications, makes your audience familiar to your brand elements. Seeing these elements on a constant basis enhances their brand awareness and they start recognizing your brand, only by its elements. As your customers connect with your brand, they want to see you more. 61% of consumers wish to receive weekly promotional emails whereas a 28% wants such communication on a daily basis.

  • Save Your Business Spends

Designing a customized newsletter template helps to reach your audience, in an environment-friendly as well as cost-friendly way. As you adopt email marketing, you avoid paper and printing costs, which saves about 20% of your overall marketing spends. You save more, yet you achieve your desired reach.

  • Connect with Your Target Market

Digital marketing company implements tactical email marketing, and help to reach your audience, on a constant basis. As a result, you brand enjoys top-of-the-mind share, and you get the first preference, when your consumers are in need of your products and services. Studies confirm that about 42% of customers connect to your brand, through email marketing.

  • Generate Leads

With the right email marketing message, you can generate 40 times more leads, leaving behind social networking sites. 89% of marketers use this channel for generating business leads. By publishing e-newsletters, you can create new opportunities like business partnerships, media interviews, investments, joint ventures and much more.

  • Greater Response & ROI

Email marketing delivers high returns-on-investments. For every $1 that you spend, you can expect an average ROI of about $38. One in five companies, witness 70-to-1 ROI during their email marketing campaigns. Also, email that is relevant to the consumers’ interest, gives 18% more revenues, than other broadcast mails. Segregating email lists increase the click-through rates by 5%.

  • Trust & Credibility

Consistent email marketing imbibes more trust and faith within your brand, and makes your products and services, far more credible, than your competitors. Good quality, valuable and regular emails help you to earn the faith and reliability of your customers, and ease your brand promotion efforts.

What is PPC Marketing (Pay Per Click Advertising) and how can it Boost Your Business?

PPC Marketing

Pay per click advertising (PPC) is an internet marketing model through which you can buy visits to your traffic, instead of earning these visits organically. PPC allows you to bid for placing your ads in sponsored links of search engines. Search engine advertising is a common form of pay per click marketing. In a PPC campaign, you choose certain keywords, specific to your brands, and as users enter those keywords, your PPC advertising gets displayed at the top of Google search results page. Each time a visitor click on your ads, it takes them to landing page of your site. PPC Marketing is excellent for getting huge amount of paid site traffic, and is more cost-efficient. Benefits received from a successful PPC campaign is nothing compared to the costs.

ppc marketing

Img Src : c.marketingtechblog.com

Using PPC Advertising to improve your business output:

Read on to know how PPC ads can innovatively enhance your brands and boost your business:

#1 Highly Targeted Ads

Through PPC, you can quickly boost traffic to your website. A digital marketing company will help you with targeted clicks that hit the right audience profile at the right time- that is, when they are searching for a product or service of your business genre. Google Display Network serves 180 billion impressions, each month, giving you more targeted customers.

#2 Enhances Your Sales

The best thing about PPC marketing is that it hits your potentials, when they are looking for you-meaning actively engaged in searching and seeing your products. With a powerful and effective PPC campaign, you get more traffic, and can gradually convert your leads into sales, and finally you get more business. Businesses earn an average of $2 for every $1 spent on PPC.

#3 Measurable Results

PPC gives you scalable results. While you are conducting a PPC campaign, you can monitor your ads spends, and target only those whom you want to access. PPC gives you magical results, when you combine your campaign with analytical data and conversion tracking statistics. Research confirms that 89% of traffic generated from search ads aren’t replaced by organic clicks, when the ads are paused.

#4 Generate Quicker & Faster Response

According to research studies, 64% customers see sponsored results faster, and prefer them over other options, which drives quick reaction to your ads and makes them your end-user. PPC gives you the opportunity to reach more people, engage them, and generate high number of sales leads, instantly.

Ref : http://www.wordstream.com/ppc

How to use LinkedIn for Business to Improve Leads and Brand Visibility?

LinkedIn is an awesome networking tool which connects your business to its peer groups, around the world. By setting up a profile of LinkedIn for business, you can access millions of customers, and connect with other businesses to get industry insights. Also, you can learn about trending marketing strategies and best practices in the digital forum. You can create groups, and join business networks, and find new opportunities to expand your current business status. Besides all these, you can generate more leads for your business, and turn them into loyal customers, in the long run.

Here are some ways through which you can achieve large number of leads, and reach out to more people, worldwide.

linkedin for business

#1 Strong Call-To-Action

A powerful Call-To-Action (CTA) is the gateway to generate more leads. With LinkedIn, you can add customized banners to your company page, and link these banners to your site. Also, you can add three different linkable product banners to the products and service section of your company’s LinkedIn page. Thus, you get filtered traffic to your site, from LinkedIn for business. You can also connect LinkedIn to webinars, case study or other landing pages.

#2 Use the Lead Collection Widget

By adding the Lead Collection Widget to your landing page, you make it easy for your visitors, to submit their email address, with just one click. The widget sits at the top of your website, or other landing page, and helps you to achieve leads, faster. With more number of LinkedIn users, you can increase your lead generation, by 93% and provide convenience to your customers, who don’t wish to fill the entire contact form in your website.

#3 Create Personalized CTA Content

The Products and Services LinkedIn page allows you to segregate content, according to different target groups and helps you to reach individual customers. A digital marketing company displays only those products and services, which are of utmost interest to particular target groups. They segregate customers according to their profession, industry, and designation, and provide right message links to their LinkedIn profile. Customized Call-To-Action increases by about 91%, and uplifts your brand status.

#4 Post Your Business Status at Different Times

By posting your company status on your LinkedIn page, that too at different times, fetches you more impressions, clicks, shares, and updates from your followers. Morning is the best time to engage your audience, since most of LinkedIn users are active in the early hours of the day. Studies show that more than 90% of LinkedIn users come to the forum, in the morning hours.

In brief Linkedin for Business is one of the effective tool you can use to improve your online sales, brand visibility and reach.

Online Reputation Management – Digital Solution to Improve Brand Visibility!

Just like traditional PR, you also need to manage your brand image and standing, in the online platforms, and we call this Online Reputation Management (ORM). ORM gives you the freedom to monitor your brand communication, control your messages, and manage your reputation in the minds of your audience. Note that, there are people who might not use your products and/or services; however they talk about you in the online space. Online Reputation Management helps you to impress upon the society’s people, and not just your targets, which means you should be little more attentive while creating your brand communication. Here are ways through which digital media channels take care of your ORM.

online reputation management

#1 Build your Brand

Digital marketing company can connects you to your customers, and spread your brand awareness through social media. You can narrowly target your audience, and locate them effectively in various social media platforms. Social media takes you to those, who visit your sites regularly, show their interest in your offerings, and are loyal customers of your brands. Thus, you can maintain good network with your end-users and enhance your brand’s presence.

#2 Improve Your Relationships with Customers

Social media channels give you an opportunity to see what people think about your brand, or if at all, they know your name. Talks about your brand image and products go viral in social networking sites like Facebook, Twitter, and LinkedIn. Based on online discussions, you know how your brand influences on your audience, and what kind of image it holds in the market. Knowing this, you can shape your future brand communications and strengthen you relationship with your customers. The best thing is, you directly talk to your people, and have the power to influence or change their current perception about your brand.

#3 Improve your Search Engine Ranking

Today, search engines and social media sites go hand-in-hand. Having a good profile, updated information, and relevant content on social media channels can get your sites on the first search engine ranking page of Google. Thus, your online image and online reputation management gives you more visibility, through your brand’s digital networks.

#4 Make use of Customer Comments

Your customers give reviews, post comments, and provide feedback on your products and services; to cut it short, your brand’s performance. Being on social media allows you to make use of positive comments and highlight your brand’s features, and shape your future brand messages, based on those feedbacks.

Digital Media Channels that You must use for Business Development!

You might have developed a visually attractive site, with good content and relevant features, all of which offers a unique experience to your site’s audience. But, what if they don’t see your site or just can’t access it, at one go? Therefore, to make your website visible in all search engine pages, and get traffic from various sources, you must adopt digital media solutions. With modern digital media channels, you can expect more visibility and awareness among your targets, and your website shall buzz with huge online traffic.

digital media channels
Photo Credit: photo by Richard Goodwin

A digital marketing company offers the following digital media channels:

  • Email Marketing: For generating leads, you might have collected key customer information like name, profession, contact info, email address, etc. However, you must also ensure that your email messages hit your targets, at the right time. Through email marketing service, you can minutely define your audience group, and send messages, with an ROI up to 4,300%. 
  • PPC Ads: Pay-Per-Click (PPC) ads are one of the most effective paid advertising channels which deliver highly targeted traffic of potential customers, within a short span of time. It is more cost-effective, and allows you to control your spends for a day, weak, or month for your running PPC ads. Budget is always within your grip. By choosing the right set of keywords, you can use search engine advertising, to optimize your ad information, and earn clicks organically. 
  • SEO: Yes, to find the right set of keywords, you need this. Search Engine Optimization (SEO) improves your site rankings on major search engines like Google, Yahoo, Bing, and other popular engines. SEO activities include keyword research and suggestion, on-page and off-page optimization, organic link building, and linkable asset creation.
  • Display Ads: There are third party websites, blogs and forums which provides collated information on various products, services and brands. By placing ads on these channels, you can reach out to your prospects and current customers, and get them to your site. You can place banners, video ads, interstitial ads, boxes, and interactive ads, and you pay based on Cost-Per-Impression (CPM)- meaning that people click on your ads, go to the landing page of your site.

Content Marketing: Content is the key channel through which you attract inbound traffic from highly targeted audience. With relevant and up-to-date content, you can get hold of maximum potential customers. Content includes everything from text, videos, and graphics to animations, and icons. Currently, more than 75% of digital marketers are increasing their content marketing activities.

Benefits of Using Twitter for Business Marketing

Twitter is another interactive social media site, which allows you to showcase your brand, talk about its features, and connect to your audience, in a short and crisp manner. The 140 letter character limit platform provides an opportunity to impress upon your customers and prospects, using fewer words with a strong meaning. Of late, businesses are also getting into twitter, following their people, and are in turned followed by fans and visitors, around the globe. They are taking help from digital marketing company to make an active presence in this social media platform. By using Twitter for business marketing, you can also:

twitter for business marketing

#1 Increase Your Brand Awareness

Using Twitter for business marketing is one of the best ways to boost your brand awareness, and bring more traffic to your brand’s webpage. By using Twitter lists, you can group your target people, whom you would like to follow. Twitter lists allow you to create separate lists for your customers, industry people, social media teachers, and vendors. With your tweets, you can increase your brand awareness by 79.4% and drive 58% more traffic to your site.

#2 Drive Engagements

By creating a conversation list, you can invite more people in your Twitter forum, have more talks, and drive more engagements. 78% of your engagements happen from retweets. 22% of your brand’s engagements are replies from your followers, whereas a massive 92% happen from clicks and links. Amidst so much talks, tweets, and conversations, you can make best use of Twitter for business marketing, and boost your revenue and reach.

#3 Influence Purchase Decisions

Twitter plays an active role to influence your customers, while making purchase decisions. Around 42% of customers learn about your products and services through your tweets, and a less one per cent provides their views and opinions about your brands. Some 31% of potential customers inquire about your business on Twitter. Around 21% make their product decisions, seeing your tweets and 19% ask for after-sales support.

#4 Change Your Visual Branding Ways

In Twitter for business marketing, you can change your visual branding, customize it, keeping in mind your target audience, and promote your business. Remember, visual essence, and look and feel of your Twitter page also attracts customers and creates a unique brand image in their minds. You can create custom graphics to develop a Twitter background, of your choice. You can also coordinate your new background image colors, with the old color combos and revamp your visual content. Changes in visual branding arrests 60% more interest of your Twitter followers.

How Can Facebook Marketing Boost Your Business?

In an era where everything has become online, you can’t afford to restrict your business channels only to print, television, and radio. With an outburst of social media channels, e-commerce platforms, online advertising, and promotions; you can take your business, beyond its zenith and enjoy sweet fruits of your effort in the online sector.

Of all the virtual mediums, Facebook is the most vibrant and live platform that can take your business anywhere and anytime. Here are some of the best ways to utilise Facebook and increase your trade and commerce:

facebook marketing

#1 Instant Engagement

With more than 60% of world’s population in the biggest social networking site, you can reach to a maximum number of people, at any given time. Not only will people see your business, but also can connect through your posts, like them, post comments and finally engage in an active manner. However, to achieve this, your posts should be creative enough to draw consistent attention from your targets. With proper know-how, finesse, and excellent communication; you can bring more audience towards your offerings. Facebook provides you with an opportunity to build a good rapport with your customers and prospects, develop leads, and enhance trust.

#2 Showcase Your Brands

Wherever your business might be, you can show off your products and services to the entire world. With effective communication and call-to-action message; you can drive curiosity in visitor’s minds. They might not access your product or service; however, they shall remember your “brand” name, which gradually increases your brand value across the globe. Depending on what you offer, and where your business operates; you can also redirect your product links to various e-commerce platforms and facilitate online purchases. By doing so, you can create a buzz among your potential customers, which will drastically increase your sales.

#3 Run a Campaign

Contests can campaign pay off well on Facebook. You can get a large number of fans and visitors to the Facebook page of your business, and bring a large crowd of online audience. As you get a lot of participants, you also go beyond boundaries, make people aware of your business, and drive more excitement and craze. Free offers, discount coupons, interesting quizzes, and games are some of the most effective ways, to conduct Facebook campaigns.

#4 Allow people to Contact Directly

Through your Facebook posts, you invite people to reach you. It can be a message, comment, an email, or a phone call; through which your targets and prospects can initiate conversation, and later become loyal customers of your brands. If you do excessively well, you might get some blind followers. Through Facebook, you can keep your contact channels open and active 24*7.

Worried about execution of all Facebook Marketing Strategies? We at Digitalseed – Digital Marketing Company provide complete Facebook Marketing Services to our clients across India. Facebook Marketing Company like ours can help you not even in strategizing plans but also in execution to boost your online sales.

Social Media Trends that will Impact Your Campaigns!

Social media has taken a shape in the present market world and continuously increasing with enhanced features. Business owners who are willing to get their brand promoted among the targeted individuals are adopting the social media trends and marketing techniques under the guidance of any digital marketing company.

In the recent years, social media has emerged as one of the most powerful tools of online marketing that is certainly used to boost the web or landing pages traffic. Well, the present marketplace is loaded with various stockpiles and giving a specific brand image is not as easy as it was in early years. Hence, Social media is such a boosting factor that impacts your overall business project or brand. A quality digital marketing agency can help you out to implement these newborn trends of social media marketing in your marketing campaign.

Now, we are going to elaborate the 4 social media trends that will impact your next campaign:

The Voice of Silent Video:

The video is the new image of marketing. If you are driving your marketing campaign then, certainly you may have noticed this trend. Facebook and twitter are featuring videos more prominently. Previously business individuals are limited to the text or images but now social media trends are expanding its legs in the present competitive world.

The research says that most of the videos are being watched in a silent mode and yet they raise their voice and attract your targeted customers. Basically, these videos are prepared with explaining and featured text so as the social media users can easily access it even at the public place or in the loud environment.

social media trends

The Rising Network for Business – Social Media Trends

When it comes to social media trends, people probably recall Facebook, LinkedIn, and Twitter as per the business requisition. Some business individual also uses YouTube, Google+, and Pinterest depending on the business. However, the year 2016 has come with some other social media networks such as Instagram and Snapchat that are being used by the distinct business purposes and establishing a great brand image.

These networks are helpful to introduce your business in a distinct way and to connect the world in a quick time frame. People are using these newbie networks to find more users and share their contents as well as promotional videos. Thus, if you also want to adopt this newbie change in the current marketing environment then, just hire a good digital marketing company and enable your business for this latest trend.

Facebook Canvas Ads

Today’s marketers are finding the new ways to engage with more and more customers and clients hence, Facebook Canvas Ads are getting adopted by the smart business individuals in order to demonstrate their business ads at the top results of the search. Any SEO company can do this marketing activity for you in a better way by creating the eye-catchy ads to be viewed on Facebook platform. So, hire any digital marketing or SEO agency and boost this way of placing the social ads on Facebook.

Social commerce

There is no secret that social platforms are competing for your huge amount, but the new trend is emerging with a peer to peer payment method. For instance, the Facebook store is really being siphoned by the marketer so as they can sell and buy their requirement. Not merely the Facebook rolled out the market even the Snapchat is also walking to the footprint of Facebook. Snapchat introduced the Snapcash for online purchases through the advertisements.

Thus, adopt the social platforms as per your business necessities via any social media or digital marketing agency. “DigitalSeed” is the one stop solution for all your digital marketing campaigns and web development solutions. This digital marketing company in Pune, Mumbai, and Bangalore serves the best marketing campaign to your product or services.

How Mobile Marketing Can Boost Your Business Revenue!

In today’s world, it’s really hard to survive without the mobiles because people are becoming addicted to mobile phones. No matter whether they want to carry out their professional work or personal amusement, every moment mobile takes part in their lives. Hence, it becomes imperative to the business industries to siphon the digital marketing company for better mobile marketing solutions.

From the last few years, the trend of mobile marketing is continuously increasing and giving a better business growth to the marketers. It is easy to engage with the clients or buyers over the mobile devices because people stay online every time via the smart phones and this is the reason why the start-ups are getting the mobile application developed via the digital marketing agency.

mobile marketing

There are various reasons that how the mobile marketing can improve your business image and boost your business revenue. So, let’s have a look on those factors:

Cost Efficiency: Mobile Marketing is such a strong idea especially to the small organizations those who have a limited budget for a marketing campaign. Well, most of the business individuals are facing the same issue but here is good news for them that they don’t necessitate to spend the big amount during their online marketing campaign.

For small business marketers, mobile marketing is an affordable way of advertising their products and services. A quality digital marketing company can serve this service in order to build your brand fame and boost the loyalty.

Efficacy: See, most of the users delete the SMS or other emails even without reading it but when the notifications come on their mobile phones they gets redirected to your mobile application and once they open your mobile app there is a high possibility of buying decision. You just need to hire the superior mobile application development or SEO Company for better brand image and business enlargement.

Help to Outreach your Customers: Every business individual or marketer want to outreach the specific group of consumers or customers to gain from the marketing campaign and mobile marketing is one of the best effective marketing strategies as per the current business market trend. Mobile marketing helps you out to build the real client database because merely those users will allow you send promotional SMS’s or notifications who are interested in your brand or services. So, it can be said that mobile marketing is the way to outreach more potential customers.

Immediate Effect & Result: Usually, every marketing campaign takes it own time to demonstrate the results. Mobile marketing gives instant effect and delivers the immediate result. Mobile marketing is not bounded with time. People love to check their messages or notifications on their smart phones as soon as possible. For instance, if the user is gets busy at the moment you send the notification then, certainly, he/she will read your message and check your notification later whenever he or she gets free. Mobile marketing campaigns are easy to create and use and messages are delivered within seconds to the recipients.

Establish a strong relationship with your customers: Siphoning the digital marketing agency for mobile marketing allows you to reach your buyers at any time, any place within a short time period. You can create a strong bond with your customers by creating special deals, new product information, discounts & sales etc. that can make your customers feel special. A marketer can more likely get a response to their marketing campaign because customers appreciate your special treatment and this creates a strong relationship between the marketer and the customer.

So, consider the mobile marketing campaign in order to drive your business on a precise track and to generate higher revenue by grabbing more and more clients or buyers via the mobile devices. All you need to hire the good Digital marketing or SEO agency. “DigitalSeed” a digital marketing company in Pune eternally ready to provide you the result oriented solutions towards your mobile marketing campaign.