How to Become Digitally Stronger in the Indian Education Sector?

modern educaion

The Indian education sector currently stands at US$ 91.7 billion and is expected to be US$ 101.1 billion in the next financial year. The primary targets for this business are infants, children, teens and young adults; together which forms 30% of the Indian population. Such a big market provides numerous opportunities to those who wish to tap this audience group and combine quality education with higher income.
And there lies a small twist in this exercise. Unlike other sectors where businesses directly talk to the consumers, here the institutions actually need to communicate with the parents of the wards who are the end-users of educational service. Hence, in order to reach out to new-age parents and smart-era children; schools, colleges and other institutions must take the following steps for enhanced digital presence.
1. A Website
Creating a simple yet attractive website is the first step to enhance digital branding in the sphere of education. The website must be made responsive, which means it must easily fit within multiple screen sizes. As most parents have the habit of browsing sites online, they must feel comfortable while viewing the site. Besides this, the website must be easily accessible and full of relevant content- no essays, only short, crisp and to-the-point messages. One or two videos in the home page are suggested for best website performance.
2. Consistent SEO
The next step is to start Search Engine Optimisation (SEO) so that the website shows up in the search engine results page of the users. With time, it must feature right in the first page to get maximum importance from the visitor. Where website is a one-time effort, SEO demands consistency in order to improve website ranks at a steady pace. If done correctly with proper keywords, it can yield uncountable leads for a particular website.
3. Internet Marketing
Similar to conventional advertising, this too includes a wide gamut of services- Pay per click (PPC), Social Media Marketing, Online Display Ads, Affiliate Marketing, Google Adwords and many more. For maximum response, institutions must start planning their digital marketing techniques while developing website. So, by the time the site gets done, marketers are ready for action. And those who shall walk with this strategy is bound to get most benefited in the short-run.
4. Mobile Apps
Of late, mobile applications have found more prominence than websites. This however does not mean that websites have no value; rather that is the first place to create an impression. To continue impressing parents and kids in different ways, all kinds of institutions must come up with mobile apps. They can use such portals to maintain direct communication with the parents, for example, sharing daily attendance or send homework or send some special notice. It is also a unique way to connect parents, who in turn shall take the pain of word-of-mouth communication to future parents and wards.
In short, institutions must embrace the concept of 360° digital connect. As a renowned digital media organisation, Digital Seed provides all such services at an affordable cost. For any query or assistance, visit https://www.digitalseed.in/ , drop in your queries and expect a sharp response.
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10 benefits of web-based applications

Are you still using the desktop applications in your office? If yes, then it’s time to migrate to the cutting edge web-based applications.

In this digital and high-tech sphere, cloud computing is all the rage. That is why companies are migrating to a web-based application. These applications are easy-to-install and they use the website as an interface. The data present in the application can be accessed on any desktop via the internet.

Here are few more advantages of using web-based applications.

1.     Cost-effective

The performance of desktop-based applications totally depends on the configuration and power of the system/desktop on which they are used.  Sometimes, there are software updates that would require setting up new hardware components. Thus, it becomes expensive. On the other hand, web application does not depend on the machine as it gets power from the server. So, it is cost-effective. 

2.     No More Updating Issues

Some small businesses spend an enormous amount of time every week on software updates. When a software update is available, it needs to be installed on every single desktop in which the program is installed. This makes the process tedious and full of hassles. This is the prime reason that the developers prefer web application. The users of web-based application only need to update the app, and they do not need to individually install it on every device.

3.     It works on all app-enabled devices

The web applications can work on almost any platform whether a less powerful tablet.  It is compatible with different operating systems and does not depend on the configuration of the device. The device only needs to have a standard browser and internet connectivity for the applications to work.

4.     Quick development cycles

Easy-to-learn and popular languages like Java, HTML, and CSS are used to develop coding for web applications. Thus, these applications result in quick processing and development cycles.

5.     Enhanced security

The companies that use desktop based applications do not always keep its software up-to-date. They keep on shifting the update to a date when the workload is less as rolling out updates affects the productivity. Out-to-date applications increase the threat to security as updates are released to fix bugs and security issues.

6.     It offers flexibility

The web applications can be accessed on any device from any location. Thus, they give users the flexibility to access the data from any place just via internet access. The employees can handle emergency tasks from their homes.

7.     It comes with community support

Most of the web applications have community support. This allows faster resolution of issues as you can ask experts and experienced people of the community to solve your issues.

8.     Impressive usage rate

With the increasing popularity of smartphones, the usage of applications has also increased. A majority of smartphone users spend less time browsing the internet and more time on using the apps.

9.     User tracking

The web applications come with user tracking feature that is used to find out the things that work with the programs and even those that doesn’t work at all. This even helps in making enhanced versions of the app in the future.

10.Offline Utility

The biggest advantage of web-based applications is that they can also be built for offline use.  Although some of the advantages and features are lost, the data can be accessed without internet access.

So, convinced to go for web-based application? Consult Digitalseed right away and we’ll be at your service.