How to Become Digitally Stronger in the Indian Education Sector?

modern educaion

The Indian education sector currently stands at US$ 91.7 billion and is expected to be US$ 101.1 billion in the next financial year. The primary targets for this business are infants, children, teens and young adults; together which forms 30% of the Indian population. Such a big market provides numerous opportunities to those who wish to tap this audience group and combine quality education with higher income.
And there lies a small twist in this exercise. Unlike other sectors where businesses directly talk to the consumers, here the institutions actually need to communicate with the parents of the wards who are the end-users of educational service. Hence, in order to reach out to new-age parents and smart-era children; schools, colleges and other institutions must take the following steps for enhanced digital presence.
1. A Website
Creating a simple yet attractive website is the first step to enhance digital branding in the sphere of education. The website must be made responsive, which means it must easily fit within multiple screen sizes. As most parents have the habit of browsing sites online, they must feel comfortable while viewing the site. Besides this, the website must be easily accessible and full of relevant content- no essays, only short, crisp and to-the-point messages. One or two videos in the home page are suggested for best website performance.
2. Consistent SEO
The next step is to start Search Engine Optimisation (SEO) so that the website shows up in the search engine results page of the users. With time, it must feature right in the first page to get maximum importance from the visitor. Where website is a one-time effort, SEO demands consistency in order to improve website ranks at a steady pace. If done correctly with proper keywords, it can yield uncountable leads for a particular website.
3. Internet Marketing
Similar to conventional advertising, this too includes a wide gamut of services- Pay per click (PPC), Social Media Marketing, Online Display Ads, Affiliate Marketing, Google Adwords and many more. For maximum response, institutions must start planning their digital marketing techniques while developing website. So, by the time the site gets done, marketers are ready for action. And those who shall walk with this strategy is bound to get most benefited in the short-run.
4. Mobile Apps
Of late, mobile applications have found more prominence than websites. This however does not mean that websites have no value; rather that is the first place to create an impression. To continue impressing parents and kids in different ways, all kinds of institutions must come up with mobile apps. They can use such portals to maintain direct communication with the parents, for example, sharing daily attendance or send homework or send some special notice. It is also a unique way to connect parents, who in turn shall take the pain of word-of-mouth communication to future parents and wards.
In short, institutions must embrace the concept of 360° digital connect. As a renowned digital media organisation, Digital Seed provides all such services at an affordable cost. For any query or assistance, visit https://www.digitalseed.in/ , drop in your queries and expect a sharp response.
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Why is website development imperative for every enterprise?

Does your company have a website? If not then its time to build one! When you are living in the new generation then why do you adopt traditional methods of marketing? Implement new marketing tactics and develop your website right away as it is the need of the hour.

We are living in a digital ambiance where the customers are increasingly using mobile phones and laptops. Thus, the website can serve as a promotional tool to reach out to larger masses and to enhance the sales. That is why website development is evolving as a successful strategy for business development.  But, most of the small businesses ignore building a website as they are not aware of its significance. They consider other marketing tactics that cater to local customers. However, getting global is the key to skyrocketing one’s revenues.

The Internet has become an integral part of everyone’s life and there is not even a single day when the internet is not used. So, a website enhances your online presence and makes your company garner the much-needed attention. A plethora of startups struggle to establish in the market. These companies fail to capture the target audience in the beginning as they have enormous expectations but they lack in their

. The major drawback of the startups is that they neglect the significance of websites. If you are also doing the same, then please wake up and correct your mistake.

Stills not convinced? Here are few reasons that illustrate the importance of a developed website for the growth of the business:

1.     24/7 Accessibility

The biggest advantage of a website is that it is accessible to the audience 24/7. Most of the companies go for hoardings and posters or establishing a physical outlet in order to catch the attention of the audience or visitors. However, this is not the best marketing strategy that you can implement. People nowadays are too much engrossed in their monotonous life so it is not possible for them to visit the office or notice the banners and hoardings.

On the contrary, if you develop a website then that catches the attention of larger masses. It is because people extensively use the internet and they can visit the website at any point of time. They can even visit your website just before sleeping or at the oddest hour. You can create a website and supply all the necessary details about your company so that the visitors are lured to do business with you.

2.     Convenient

Visiting a website is much more convenient than visiting the office. People can always visit your website and look for the information that they need. You can go for tablet and mobile-friendly website so that the users can scroll through the website in any device whether laptop, PC, tablet or mobile phones.

3.     Global Marketing

A website enhances company’s online presence so that you can deal even with the global customers. You can link to the forums, advertise and share your products across several online platforms to attract global buyers.

4.     The website serves as a credible source

A website serves as one of the most credible sources to exemplify your company. It even serves as an office where you can depict your services, products, and your company’s USPs to attract the buyers.

Conclusion

Website development is imperative for every business. It takes a business to the global front and enhances the revenues. If you also wish to take your business internationally and boost your revenues then go for website development.