Of late, mobile and mobile-based devices like tablets, iPads, and the newly launched Kindle have witnessed massive searches from its users. With information available in just one click, today’s consumers prefer to browse through their personal cells. Most of them also spend maximum time searching for their desirables, through their smartphones. Such market insights clearly prove a point – mobile is a powerful and effective medium to hit your targets. Few years ago, mobiles were nothing but devices; however today, as we come across market data and analyze various statistics, we can conclude that mobiles are now platforms through which you can send your message to your end-user.
Here are the top reasons for going mobile digitally and using it as a part of online marketing technique:
#1 Your Consumers are there
Mobile phone penetration around the world is about 53%. Mobile share of organic search engine visits has been reported to be 48%. Such data tells you that your consumers are constantly live on their cell. They are active 24*7, and prefer communications sent through phones. Sections like apparels, retail, and other consumer goods have witnessed more than 60% searches from mobile and mobile-based devices. If you have to win the hearts of your customers, think mobile.
#2 Your Competitors are doing so
Most brands have taken into mobile platforms. Whether a new restaurant in town or an old retail; brands are now considering mobile, as one of the most powerful channels to talk to their customers and develop good relationship. And you being one of them must start thinking on the same lines, to get desired results.
#3 You Cut down Costs
Yes, you heard that right. Mobile marketing helps you to reduce your marketing spend, since it comes at cheaper rates. Each message can cost you around 40 – 50 INR, which is way cheaper than direct mails. With the help of a digital marketing company, you can minutely target your messages to the desired audience profile and control your budget.
#4 Your Consumers Read Your Messages
Unlike TV ads or promotional mails where consumers are forced to read your communication; out here they read your messages till the end; if only they are short, crisp and to-the-point. Consumers not only read the mobile texts but also responds to them, it it’s relevant to what they are looking for. In just few minutes, you can instantly engage your customers and create good impression about your brands.