Email Marketing for Lead Generation and Business Growth
A kind of content marketing, email marketing has 53% potential in driving online marketing activities. It is an innovative marketing technique to reach your audience with your brand message. 72% of B2B clients prefer business communication through emails. Amidst fast progress and technological advancements, email marketing provides you an opportunity to have open conversations with your targets and engage them actively. Here’s how:
Benefits of using Email Direct Marketing for your Business:
- Enhanced Brand Recognition
Including your brand’s name, logo, tagline, or simply colors within your email communications, makes your audience familiar to your brand elements. Seeing these elements on a constant basis enhances their brand awareness and they start recognizing your brand, only by its elements. As your customers connect with your brand, they want to see you more. 61% of consumers wish to receive weekly promotional emails whereas a 28% wants such communication on a daily basis.
- Save Your Business Spends
Designing a customized newsletter template helps to reach your audience, in an environment-friendly as well as cost-friendly way. As you adopt email marketing, you avoid paper and printing costs, which saves about 20% of your overall marketing spends. You save more, yet you achieve your desired reach.
- Connect with Your Target Market
Digital marketing company implements tactical email marketing, and help to reach your audience, on a constant basis. As a result, you brand enjoys top-of-the-mind share, and you get the first preference, when your consumers are in need of your products and services. Studies confirm that about 42% of customers connect to your brand, through email marketing.
- Generate Leads
With the right email marketing message, you can generate 40 times more leads, leaving behind social networking sites. 89% of marketers use this channel for generating business leads. By publishing e-newsletters, you can create new opportunities like business partnerships, media interviews, investments, joint ventures and much more.
- Greater Response & ROI
Email marketing delivers high returns-on-investments. For every $1 that you spend, you can expect an average ROI of about $38. One in five companies, witness 70-to-1 ROI during their email marketing campaigns. Also, email that is relevant to the consumers’ interest, gives 18% more revenues, than other broadcast mails. Segregating email lists increase the click-through rates by 5%.
- Trust & Credibility
Consistent email marketing imbibes more trust and faith within your brand, and makes your products and services, far more credible, than your competitors. Good quality, valuable and regular emails help you to earn the faith and reliability of your customers, and ease your brand promotion efforts.