Every opportunity has its challenge. Even in digital mobile communications, marketers are bombed with emerging challenges and often they are at a fix. When there are multiple opportunities in the same channel or forum (in this case, mobile), which is quite common for digital sector; there comes the real challenge: which particular way should I talk to my customers? Besides this, there are many other disputes which marketers stay awake, even at night. Let’s have a look at the most faced mobile marketing challenges in today’s age and time, and how you can deal with them.
#1 Mobile App or Site
If you are a well known brand where consumers are freaking crazy for your products, developing a mobile app will work wonders by taking your consumers directly to your virtual shop, and deliver good experience of product browsing. For example, if you are a cosmetic brand, retail shop where consumers are more interested in your products and are hardly concerned about your business as a whole, go for an app.
And if your consumers love to seek information, like a hospitality site, restaurants, medical clinics, spas and saunas, first develop a mobile site. In case you are a new player in the game board, well develop a mobile-friendly site.
#2 Mobile Content Delivery
Delivering content that not only reaches your consumers but also evokes reaction is sometimes difficult, especially when the content fails to fit within the screen size of the mobiles. The only way out is to opt for responsive design, which again brings few challengers like spending more time in creating different design layers, and ensuring that it fits all screen sizes.
#3 Understanding how Consumers Consume Mobile Content
Remember that mobile is an integrated part of every consumer’s daily life. After receiving your content, consumers can give varied reactions. Some might go to your site-landing page, others can recommend your name to their peers, and few more can go through your message and scrutinizes your business. A handful of them can also ignore you. Whatever the reaction, you must keep a track of it. Just like you track your website visits, mobile communication are no exception.
#4 Frequency of Mobile Marketing
Some well renowned marketers have confessed scratching their head, trying to figure out how frequently they must target their consumers through their personal devices. The answer is simple. Whether you target once a day, or in an hour, or may be once a month (which is too rare though); you must develop a call-to-action message, make it more creative and justify your frequency, taking a look at your mobile marketing goals. All these answers will fetch you the right decision.