Mobile is the new mantra in digital communication. While all throughout these years; consumers were targeted through their desktops, now the trends have shifted towards mobiles and mobile-related devices like tabs, iPads and Kindle. Today, users are active in their mobiles. They browse, they choose their products and brands, they provide feedback and even recommend brands; all by using their mobile devices. Therefore, mobiles are and will be an effective channel to target consumers.
In the growing age of mobile marketing, there are few trends to look for, in 2017:
- Instragram Advertising
A mobile-only application, Instagram has been flooding the digital marketing industry with its immense popularity and large number of users, as many as 400 millions. Research confirms that more than 60% of users log in on a daily basis, making the portal second-most engaged social network, after Facebook. Therefore, you can imagine, if your ads are liked even by a 1% or 2% of them, you have clicked it.
- Multi-Device Marketing
Besides smartphones, the next year is going to be full of smart watches, gaming platforms, smart TVs, and not to miss, innovative tablets. With such a variety of digital channels, you now know the plethora of opportunities awaiting your call. Adapting to such emerging trends will make your online communication more dynamic, flexible, and customized. Customers will recognize you more, and will want to connect to your business.
- Video Advertising
With users spending almost 20% of their time with their personal cells; video ads are something to look for. YouTube has already started the trend and are now mobile-friendly. By engaging consumers in your video ads that too in their mobiles, digital marketing company will deliver a “Seeing is Believing” experience, and they are surely going to fall for your brand.
- Merger of e-commerce & Social Media
Shopping carts and social media – they are getting more connected and with “Buy Now” button for Facebook, portals like Pinterest and Instagram are being associated with e-commerce sites, Thus, the thin line between the two is gradually decreasing, giving you more chances of establishing 360° communication and integrating your digital campaigns.
- Customized Applications
2017 will definitely revolutionize the concept of customization by personalizing applications according to the taste and choice of its users and speak to each of them, individually; thus creating a personal space for interaction and enhancing brand persona through digital channels.