Digital advertising is the way of promoting your products over the internet, specially by using various paid advertising platforms available in the market. Today we have range of digital advertising tools available such as Facebook Advertising, Google Advertising, Affiliate Marketing, Google Display Networks, Email Promotions and SMS. All these tools can be used in efficient way to target specific audience relevant to your business, you can also bring your customers to the website and display your products or services in much better way when compared with traditional advertising way. Digital advertising is very easy to execute and is much more affordable because it has the ability to enhance organic reach of your website which indirectly results in reduction of overall advertising spend. Because of all these reasons even most of the big brands like Aditya Birla or BigBazaar or Arvind Groups are coming online and more focusing on digital advertising to boost their sales and brand reach.
Img Source – news.cuna.org
So you can also think of trying digital advertising. Now question is how to select digital advertising company for your business? We have the answer for this question, if you have your own company specialized in any sector related to Food, real estate, consumer goods selling or any other industry and need to start digital advertising of your product, don’t need to worry!! You can follow below given step wise procedure to select digital advertising company for your organization –
- List down all your business requirements from digital marketing such as how much investment you will be planning to make, your target audience and ROI you would be expecting from it.
- List down Digital Marketing Companies by researching on Google.
- Shortlist companies based on their profile, list of clients they have worked with and their domain expertise based on client testimonials and case studies.
- Contact each of the shortlisted companies and share your requirements and expectations with them with brief to your business and target audience and ask agencies to make a strategic plan accordingly and share the proposal.
- Once the plan is shared with you, review it carefully as per our observations plans shared will be very generic and will not be in detail from any of the digital agencies but few of them will share detailed plan with in depth research on your business.
- So by now you will have the idea of digital agency which really works hard to deliver client expectations, negotiate with those agencies now to finalize the pricing and finally once agreed prepare agreement document and get it mutually signed to go ahead with execution.
- Once you start your work with agency, carefully analyze their work and review ROI periodically to understand existing position of business because of activities. Give time period of 3 – 6 months to any agency to prove their performance but if you still feel that the agency is not able to deliver as per expectations even after 6 months then terminate the agreement to go for another one.
Are you clear with selection process now? If yes, then we request you to please try Digitalseed as your digital agency, we have expert team of digital marketing experts who not only will help you by their expert consultation but they will also help you in executing all your digital marketing campaigns. We have over 4 years of experience in planning and execution of digital and social media marketing campaigns for some of the best e-commerce startups. Follow the same procedure for us as mentioned above and see if you find us suitable for your business promotions.