Search Engine Optimisation (SEO) is the growth engine of your digital presence. One day without it and your website is bound to lose its rank. By putting consistent SEO efforts, slowly and gradually you can enjoy the sweet fruits of your hard labour. However, while continuing to boost rankings, you must be on the toes, looking for smarter ways to improve SEO and bring more traffic in a short span of time.
Here are 4 best proven tactics to enhance the spirit of your SEO team:
- Relevant Content and Proper Keywords
At first, ensure that every word in your website holds relevancy to your business as well as the target audience. If it does not fit to your operations or your customers don’t like it, you’ll never receive any positive result.
Besides proper content, you must focus on the right set of keywords. And you have full liberty to work with any of its kinds. It is not always necessary to settle with short keywords as long-trail keywords are equally rather more beneficial. The former generates more traffic, most of which don’t turn into leads. As with the latter, you get lesser traffic and increase your conversion rate. For best results, you must work with both sets at different times.
While working on your SEO, never fit the keywords forcefully. Firstly, it does not appeal to any audience and secondly, instead of going up your site will move downwards.
- Title Tags & Meta Descriptions
Your title tags should be short, crisp and catchy. It must arrest the attention of your readers and excite them. People must feel enthusiastic while reading the content. You may run a pipes and fittings business but even your B2B clients must feel interested by virtue of your title tags. For best response, keep it between 50 to 60 characters.
After title tags, you must pay heed to Meta descriptions. As you also know, these are the one or two-liner content which throws a little light on the topic right in the search engine results page (SERP). The Meta description is the last stage to impress upon your audience before they move to the targeted page. You may also include the most appropriate keywords in the description content. This will ensure better response besides improving the site rank.
- Adopt Link Building
Your website must feature both internal and external links. Internal links like Contact Us, Download, etc. in the home page gives you an added advantage. People can easily move around the site and get desired information effortlessly. External links are those through which you take your audience to some other domain. For example, if your brand has four different sites for four different products, customers can move to the particular domain by clicking on the relevant link in the home page. The redirection needs to be faster than the blink-of-an-eye.
- Regular Content Update
Every day you are either writing a press release or producing something new or releasing your investor relation document. All kinds of such information must be updated on the same day as they take place. It must also reflect in your SEO content.
With the best SEO team in the country, Digital Seed does all that it takes to enhance your SEO. Visit https://www.digitalseed.in/ and get a quick consultation on your current SEO status. Holding our hands, your website shall only move ahead in the SERPs.