Affiliate Marketing is a smart way of advertising your brands in affiliate business sites, by paying a commission. It is an excellent marketing opportunity in the digital platform that allows you to place your ad in other sites, and get traffic. Thus, you increase your brand awareness, reach out to more people, and ensure active brand presence in all digital platforms. Affiliate marketing, if done in a tactical way, can give huge business to your brands. Here’s how you can use affiliate marketing in your digital communication:
- Pay-for-Performance: You only pay, if you achieve your pre-determined targets- which can be click-through rates, revenue or market information. If no results are achieved, you don’t shell out any bucks.
- Have Fixed Costs:The costs are fixed, and you can specify till what level of action, you pay what amount. At any time, you know your rates, and are aware about costs. It also gives you an additional advantage of keeping your digital marketing budget, within control. You make more effective use of your fixed costs.
- Enhance SEO Results:Affiliate marketing also lifts up your page ranks. Affiliates use their own skills to enhance your brand’s presence in the online space. Research confirms that 80% of SEO are used in affiliate marketing. Thus, you get the opportunity to get web traffic from two sources- affiliate sites, and SEO rankings.
- Expand Market: Affiliate marketing comes with low risks, which means you can look forward to expand your market, and reach people, beyond your defined targets.Today, affiliates use 40% of email marketing, 60% of blogging, and another 60% of social networking to expose your brand to newer markets.
- Enjoy High Conversion Rates: With the help of a digital marketing company, you can convert your potentials into sales. Also, with increasing site access through mobiles, you can witness higher sales, than expected. Studies confirm that less than 10% of affiliates bring more than 90% of traffic, and conversions. More than 30% of your sales, generated from affiliates, come from mobiles. 50% of affiliate-related traffic happens from mobiles and tabs.
- Customize:Here, you can customize your marketing programs, through affiliate networks, and third party hosting. Marketing experts recommend selecting a network that will cater to all digital services, including creative support. They also suggest brands to leave the site infrastructure to a third part host, however, brands mustset their own payment terms and conditions. This helps to make their site well secured, and credible.
Reference – https://marketingtechblog.com/benefits-affiliate-marketing/