Most Talked About Digital Marketing Trends in 2016

With the world going digital, your consumers have probably started thinking digital. However, if you don’t proceed with your digital communication, and surround your consumers as well as loyal with innovative digital marketing tactics; well you lose them. Here are some of the most interesting digital marketing trends that have been driving this year and still continue to do so:

  1. Big Data – Digital Marketing Trends

Marketing is both science and art. Figures obtained from different digital media channels talk about your present scenario, and give you an overall idea about the future. Big data includes all market data like predictive analysis, market insights and consumer interests. By using the numerical information, you can form lots of perceptions about your present online marketing efforts and find the future of your brand.

  1. Content Marketing – Digital Marketing Trends

Your content ultimately makes way for your destiny. With good quality, relevant, up-to-date, and reliable content; you can reach out to people, in large numbers and impress your business values on them. Where credible content will give you good returns, customized content will take you a little further and place your brand, away from the crowd. 56% of online marketers confirm that personalized content targeting different TGs increase engagement rates.

  1. Responsive Design – Digital Marketing Trends

Responsive design is an ideal way to make your site user-friendly for both desktop and mobile-based platforms. Studies confirm that user penetration through mobile Internet has risen to 52.7%, and is sure to go high further, in the coming years- for the simple reason that users browse your sites from their mobiles and are continuously active there.

  1. Mobile Marketing – Digital Marketing Trends

Apart from the responsive design, mobile ads and applications drive your consumers crazy and they remember you. Searching products and services from mobile-based devices is about 62%, which gives you fruitful opportunities to target your customers at their personal cells. In-app development and push messages are some techniques to hit your users through their phones.

  1. SEO – Digital Marketing Trends

This has indeed been the talk of the town in the digital industry, especially with every business implementing SEO as a part of their digital marketing strategy. According to a renowned digital marketing company, local searches take 50% of mobile visitors towards their stores. 30% of mobile searches are related to specific locations, whereas another 28% for searches about products available nearby, result in a purchase. Therefore, it all starts with the search, which means, you have to get good rankings for your brand site.

Reference – http://www.hubspot.com/marketing-statistics

How can you use Affiliate Marketing to Achieve Best Results for Your Business?

Affiliate Marketing is a smart way of advertising your brands in affiliate business sites, by paying a commission. It is an excellent marketing opportunity in the digital platform that allows you to place your ad in other sites, and get traffic. Thus, you increase your brand awareness, reach out to more people, and ensure active brand presence in all digital platforms. Affiliate marketing, if done in a tactical way, can give huge business to your brands. Here’s how you can use affiliate marketing in your digital communication:

  • Pay-for-Performance: You only pay, if you achieve your pre-determined targets- which can be click-through rates, revenue or market information. If no results are achieved, you don’t shell out any bucks.
  • Have Fixed Costs:The costs are fixed, and you can specify till what level of action, you pay what amount. At any time, you know your rates, and are aware about costs. It also gives you an additional advantage of keeping your digital marketing budget, within control. You make more effective use of your fixed costs.
  • Enhance SEO Results:Affiliate marketing also lifts up your page ranks. Affiliates use their own skills to enhance your brand’s presence in the online space. Research confirms that 80% of SEO are used in affiliate marketing. Thus, you get the opportunity to get web traffic from two sources- affiliate sites, and SEO rankings.
  • Expand Market: Affiliate marketing comes with low risks, which means you can look forward to expand your market, and reach people, beyond your defined targets.Today, affiliates use 40% of email marketing, 60% of blogging, and another 60% of social networking to expose your brand to newer markets.
  • Enjoy High Conversion Rates: With the help of a digital marketing company, you can convert your potentials into sales. Also, with increasing site access through mobiles, you can witness higher sales, than expected. Studies confirm that less than 10% of affiliates bring more than 90% of traffic, and conversions. More than 30% of your sales, generated from affiliates, come from mobiles. 50% of affiliate-related traffic happens from mobiles and tabs.
  • Customize:Here, you can customize your marketing programs, through affiliate networks, and third party hosting. Marketing experts recommend selecting a network that will cater to all digital services, including creative support. They also suggest brands to leave the site infrastructure to a third part host, however, brands mustset their own payment terms and conditions. This helps to make their site well secured, and credible.

Reference – https://marketingtechblog.com/benefits-affiliate-marketing/

How can Display Ads Enhance Your Digital Branding?

Display ads on your various websites allow you to deliver your brand message to the site visitors. These ads are usually displayed in your relatable sites, and more on social media networks like Facebook, Twitter, and other platforms, where your audience stay active round-the-clock. In these advertisements, you can display relevant texts, images, flash, video, and audio to grab your audiences’ attention. Display ads are more cost-effective, and exposes your business to multiple sites and channels. Read on to know how these advertisements can increase your brand’s online marketing:

  1. Reach the Right Audience Profile

Display ads allows you to focus on your desired target audience by minutely keying on demographic, geographic, behavior, and psychographic parameters. You can create tailor-made messages, and target niche segments of your audience group. With constant focus and customization, you can achieve relevancy in your message, enhance brand recall and engage the right target profile. Display advertisements help you to increase the in-target rates by about 45%.

  1. Drive Action

Display ads are highly effective and measurable channels through which you can aware your audience, influence them to take a call, and increase your market share. Retargeting and remarketing your ads, even though they aren’t clicked, helps by lifting your brand by about 31%. Studies show that retargeted display ads have the potential of increasing the brand search by more than 1000%, which means more people start searching about your brand, after receiving frequent communication.

  1. High Conversion Rates

With the help of a digital marketing company, you can strategically display your ads in various sites and digital platforms. Display advertisements boost audience responses by 25%, and coverts potentials into targets by 30%. Also, you improve your brand’s recommendations by 10%, which hints at your increasing credibility and standing. You can also compare and evaluate the effectiveness of display ads, and see your conversion data.

  1. Complete Branding

In short, display ads complete the online branding loop. By placing ads in those online places, where your targets and prospects are available, you become visible everywhere, and every time. With this, you strike your audience from all possible ends, and form a complete online branding. Audience might not click your ad every time they see you, however they register your name, and more number of places and more frequently you show up, that too with different messages implying the same communication; your job is done.

 

How social media marketing will develop your brand?

With Facebook, Twitter and other social networking sites attracting more than 90% of teens, about 45% of adults, and 35% of senior citizens worldwide, you must re-think your marketing platforms, and start considering these virtual channels to impress upon your audience. Social media presence will provide a comprehensive benefit by connecting you to your loyal consumers and introducing your brand towards new leads. Also if you wish to create a buzz in the industry, well, social media marketing techniques are the best channels to target. Here’s how you can take the best from social networking sites, and enhance your branding:

  1. Present Your Brand

With the entire world being 24*7 active in their social media networks, you can take this opportunity to build your brand, enhance its reputation, and showcase your business in front of the world. Whether its Facebook Twitter, LinkedIn, or Instagram; you can define your business objectives, update your company’s prospects on a regular basis, post your activities online, and spread awareness of your brand. By working in parallel with all the social sites, you can develop close relationship with your consumers, enhance your bonding, and drive new sales. In short, you can position your business directly in the minds of your targets.

  1. Develop Your Online Community

According to research, an average user has at least 5 social networking sites. Businesses having an active social media presence are far more preferred by their consumers, than those which fail to create social media buzz. Consumers are constantly looking for proactive social media presence, and if you have so, they will fall for your products and services. Online communities help you to connect with your targets emotionally. It helps in limitless branding, and allows you to peep into your consumer’s mind.

  1. Enhance Your Digital Space

Just being confined to a website, SEO, and PPC won’t serve your purpose in online marketing. If you want to stand out, and create a unique space in the digital forums, social media marketing (SMM) is all that you should think of. Studies have proven that interacting in the social media sites, for at least 2-3 times, in a week, significantly increases your brand exposure by about 40%. You develop relationships, and create a personal digital space for your consumers.

  1. Expand Your Sales

Digital marketing company conducts online campaigns, and recommends social media tactics which helps to get more people into your site, and thereby increases chances of sales. You can know about your consumer’s interests and preferences, and drive your efforts towards meeting those specialized needs, which ultimately converts your prospects into loyal customers.

Reference – http://bit.ly/2g1jQYf

How to use LinkedIn for Business to Improve Leads and Brand Visibility?

LinkedIn is an awesome networking tool which connects your business to its peer groups, around the world. By setting up a profile of LinkedIn for business, you can access millions of customers, and connect with other businesses to get industry insights. Also, you can learn about trending marketing strategies and best practices in the digital forum. You can create groups, and join business networks, and find new opportunities to expand your current business status. Besides all these, you can generate more leads for your business, and turn them into loyal customers, in the long run.

Here are some ways through which you can achieve large number of leads, and reach out to more people, worldwide.

linkedin for business

#1 Strong Call-To-Action

A powerful Call-To-Action (CTA) is the gateway to generate more leads. With LinkedIn, you can add customized banners to your company page, and link these banners to your site. Also, you can add three different linkable product banners to the products and service section of your company’s LinkedIn page. Thus, you get filtered traffic to your site, from LinkedIn for business. You can also connect LinkedIn to webinars, case study or other landing pages.

#2 Use the Lead Collection Widget

By adding the Lead Collection Widget to your landing page, you make it easy for your visitors, to submit their email address, with just one click. The widget sits at the top of your website, or other landing page, and helps you to achieve leads, faster. With more number of LinkedIn users, you can increase your lead generation, by 93% and provide convenience to your customers, who don’t wish to fill the entire contact form in your website.

#3 Create Personalized CTA Content

The Products and Services LinkedIn page allows you to segregate content, according to different target groups and helps you to reach individual customers. A digital marketing company displays only those products and services, which are of utmost interest to particular target groups. They segregate customers according to their profession, industry, and designation, and provide right message links to their LinkedIn profile. Customized Call-To-Action increases by about 91%, and uplifts your brand status.

#4 Post Your Business Status at Different Times

By posting your company status on your LinkedIn page, that too at different times, fetches you more impressions, clicks, shares, and updates from your followers. Morning is the best time to engage your audience, since most of LinkedIn users are active in the early hours of the day. Studies show that more than 90% of LinkedIn users come to the forum, in the morning hours.

In brief Linkedin for Business is one of the effective tool you can use to improve your online sales, brand visibility and reach.

Digital Media Channels that You must use for Business Development!

You might have developed a visually attractive site, with good content and relevant features, all of which offers a unique experience to your site’s audience. But, what if they don’t see your site or just can’t access it, at one go? Therefore, to make your website visible in all search engine pages, and get traffic from various sources, you must adopt digital media solutions. With modern digital media channels, you can expect more visibility and awareness among your targets, and your website shall buzz with huge online traffic.

digital media channels
Photo Credit: photo by Richard Goodwin

A digital marketing company offers the following digital media channels:

  • Email Marketing: For generating leads, you might have collected key customer information like name, profession, contact info, email address, etc. However, you must also ensure that your email messages hit your targets, at the right time. Through email marketing service, you can minutely define your audience group, and send messages, with an ROI up to 4,300%. 
  • PPC Ads: Pay-Per-Click (PPC) ads are one of the most effective paid advertising channels which deliver highly targeted traffic of potential customers, within a short span of time. It is more cost-effective, and allows you to control your spends for a day, weak, or month for your running PPC ads. Budget is always within your grip. By choosing the right set of keywords, you can use search engine advertising, to optimize your ad information, and earn clicks organically. 
  • SEO: Yes, to find the right set of keywords, you need this. Search Engine Optimization (SEO) improves your site rankings on major search engines like Google, Yahoo, Bing, and other popular engines. SEO activities include keyword research and suggestion, on-page and off-page optimization, organic link building, and linkable asset creation.
  • Display Ads: There are third party websites, blogs and forums which provides collated information on various products, services and brands. By placing ads on these channels, you can reach out to your prospects and current customers, and get them to your site. You can place banners, video ads, interstitial ads, boxes, and interactive ads, and you pay based on Cost-Per-Impression (CPM)- meaning that people click on your ads, go to the landing page of your site.

Content Marketing: Content is the key channel through which you attract inbound traffic from highly targeted audience. With relevant and up-to-date content, you can get hold of maximum potential customers. Content includes everything from text, videos, and graphics to animations, and icons. Currently, more than 75% of digital marketers are increasing their content marketing activities.

The Role of Digital Marketing for Business in Today’s World

Today, the people reside online for several hours whether for personal use or for professional work, this is the preferred way of communication for them. Various industries such as IT & Software, Retail, Real Estate, Automotive, and Manufacturing etc. vitally taking the recourse of internet in order to connect with the buyers and to create a massy buyer relationship and in this regard they are adopting the superior digital marketing for business marketing, branding and to procreate the business output.

Digital Marketing for business is the mere path for individuals in order to capture the market as per their brand or business necessity because current tech-savvy world stays online and digital marketing helps you out to redirect the targeted online individuals to your business website.

digital marketing for business

Most of the business individuals think that having an online web space is just enough to their business but they are forgetting that only those people who have given a visiting or business card will be able to visit your website. So, hire a quality digital marketing or SEO agency to evolve the visitors for better business results.

Now, let’s take a tour about the roles of digital marketing for business and how it affects overall result of yours:

Role of Digital Marketing

Promote Your Brand: Digital Marketing for business tells the world about your product or services and crafts a peerless and expected image as well so as your targeted world can be vigilant about your production or services. People can merely know your brand or services if you adopt the digital marketing campaign for your business or brand because there are several marketers in the available marketplace that are serving the quality services. So, you need to compete in the market by promoting your brand and this can be done through the bonzer digital marketing agency.

Build Customer Relationship: Until you achieve the esteemed buyers or clients, you cannot surmount your business so, you must know your target audience and then must follow the required steps to go ahead and grab the attention of targeted buyers towards your brand or product so, digital marketing campaign truly plays a crucial role especially in small and medium businesses by creating a strong bridge between the brand and buyers.

Increase Sales: This is the way of increasing sales by generating leads, a digital marketing company can do it in well form with the use of versatile tools of online marketing. Well, gone are the days when people used to increase sales via the offline marketing, the current audience at major level can be found online, that’s why digital marketing plays a vital role in increasing sales and evolve the business as per your intended objective.

Delivers Fast Results: When it comes to business results, digital marketing delivers the fast results rather than other marketing investments. If you invest in offline marketing such as billboards, roadside hoardings, airport advertising etc. then, it may cost you but may not give you the desired result because here you will find the limited audience but through the digital marketing, you can grab the overall targeted audience because not every online user focus on the billboards or may able to read the airport ads. Thus, it gives fast result in a short time span by hiring any superior SEO agency.

Thus, Digital marketing is a versatile tool indeed for the businesses to enlarge, achieve and skyrocket the business. As a digital marketing company, “DigitalSeed” take responsibility for your digital initiatives as per your need. We work on the behalf of your business activities by understanding your product, brand or services thereafter we strategize, research and plan, source the requisite expertise and eventually implement it in your business to outreach your potential buyers and to obtain the marketing goals.