Why is website development imperative for every enterprise?

Does your company have a website? If not then its time to build one! When you are living in the new generation then why do you adopt traditional methods of marketing? Implement new marketing tactics and develop your website right away as it is the need of the hour.

We are living in a digital ambiance where the customers are increasingly using mobile phones and laptops. Thus, the website can serve as a promotional tool to reach out to larger masses and to enhance the sales. That is why website development is evolving as a successful strategy for business development.  But, most of the small businesses ignore building a website as they are not aware of its significance. They consider other marketing tactics that cater to local customers. However, getting global is the key to skyrocketing one’s revenues.

The Internet has become an integral part of everyone’s life and there is not even a single day when the internet is not used. So, a website enhances your online presence and makes your company garner the much-needed attention. A plethora of startups struggle to establish in the market. These companies fail to capture the target audience in the beginning as they have enormous expectations but they lack in their

. The major drawback of the startups is that they neglect the significance of websites. If you are also doing the same, then please wake up and correct your mistake.

Stills not convinced? Here are few reasons that illustrate the importance of a developed website for the growth of the business:

1.     24/7 Accessibility

The biggest advantage of a website is that it is accessible to the audience 24/7. Most of the companies go for hoardings and posters or establishing a physical outlet in order to catch the attention of the audience or visitors. However, this is not the best marketing strategy that you can implement. People nowadays are too much engrossed in their monotonous life so it is not possible for them to visit the office or notice the banners and hoardings.

On the contrary, if you develop a website then that catches the attention of larger masses. It is because people extensively use the internet and they can visit the website at any point of time. They can even visit your website just before sleeping or at the oddest hour. You can create a website and supply all the necessary details about your company so that the visitors are lured to do business with you.

2.     Convenient

Visiting a website is much more convenient than visiting the office. People can always visit your website and look for the information that they need. You can go for tablet and mobile-friendly website so that the users can scroll through the website in any device whether laptop, PC, tablet or mobile phones.

3.     Global Marketing

A website enhances company’s online presence so that you can deal even with the global customers. You can link to the forums, advertise and share your products across several online platforms to attract global buyers.

4.     The website serves as a credible source

A website serves as one of the most credible sources to exemplify your company. It even serves as an office where you can depict your services, products, and your company’s USPs to attract the buyers.

Conclusion

Website development is imperative for every business. It takes a business to the global front and enhances the revenues. If you also wish to take your business internationally and boost your revenues then go for website development.

5 reasons why it’s time to focus on social media marketing tactics

The number of mobile phone users and tech-savvy consumers has increased exponentially which has even increased the popularity of social media platforms. This denotes that businesses of all sizes should have a presence in social media and a stellar social marketing plan. Those companies who fail to do so lack behind its competitors in this digital world.

Modern-day consumers love to shop online. However, they go through user reviews, ratings and description of the products before buying. The customers even love interacting with their favorite brand on various social media platforms. Hence, social media presence can influence the customers and lead to a rise in the sales.

Merely developing content and posting it is not sufficient. You need to implement effective social media strategies in order to make your business stand out.  You need to set specific business goals and develop a proper blueprint to achieve them. However, the biggest hurdle is that the trends in social media world keep on changing. The strategy that was effective four months back may not be able to garner the same success rate. So, you need to sit down and research every week to manage your social channels efficaciously.

For this, you’ll have to gauge the effectiveness of your marketing campaigns from time to time. Some of the metrics that you can use are a number of views, sharing, lead generation, and sales metrics. If you’ll follow all this then you’ll surely witness speedy results.

Still not convinced? Here are 5 topmost reasons why you need to focus on your social Media marketing strategy: 

1.     It helps the companies to be on track

Prior to developing social media marketing strategies, the companies need to analyze their strength and weaknesses and how social media can be used to overcome the weaknesses and to make the most of the strengths.  This analysis not just helps in enhancing the marketing strategies, but it also provides insight into your company’s current status.

2.     It helps to know your customers

With constant social media marketing, you’ll be able to know your customers better. You’ll have an idea about their likes, dislikes, interests and somehow be able to predict future trends. Most of the online platforms provide detailed analysis that helps to develop stellar social media campaigns.  Enhancing your strategies from time to time gives you an idea of latest trends so that you can post relevant content that attracts the customers.

3.     It enhances your competitiveness

Just like your company, your rivals must also be having their social marketing strategies. The fact that gives you a competitive edge is the relevancy and effectiveness of the campaigns. That is why it is imperative to enhance your social media marketing plan with evolving social media. It will surely enhance your competitiveness.

4.     It improvises customer service and communications

The social media platforms can be used to get feedback about the products and services by virtue of being instantaneous in nature. You can communicate with the customers and this fosters positive relationship which is really good for the business.

5.     It is cost effective

Though social media is not monetizing, still it is an effectual marketing platform which is even cost-effective in comparison to the traditional methods of marketing. The platforms aid the marketers to target a specific group of customers. Furthermore, different platforms provide great tool at a marginal price.

Implementing social media marketing campaigns effectively is the need of the hour. That is why you should turn to experts like Digitalseed to take your social media marketing to the next level.

Five reasons mobile marketing is the best marketing strategy for the present generation

Marketing is imperative for every business as that is the thing that introduces business offerings to the masses and takes it to the zenith of success. With the advancement in technology, the businesses need to enhance their marketing strategies and adapt to the technological changes to keep pace with the competition. In this interconnected world, the biggest marketing trend undoubtedly is ‘mobile marketing’.

According to an article on Forbes, the rate of mobile adoption is increasing exponentially which was an impressive 80% in the year 2016. Furthermore, the average rate of smartphone conversion is 64% for e-commerce sector. These stats are sufficient to justify that mobile marketing is the need of the hour. There are few more reasons to target your marketing to mobile devices:

1.      The average time spent by people on their smartphone is increasing

People from all across the globe are addicted to smartphones. They spend more than five to six hours daily on the mobile phones. The users often use their smartphone for different tasks including internet surfing, gaming, listening to music or any other task. In this scenario, you can capture their attention by planning a marketing campaign that targets towards the mobile devices. Mobile applications are all the rage so you can build your own user-friendly mobile app or you can make your website compatible with all screen size.

2.      The online business is facilitated by mobile marketing

A legion of consumers makes their online purchase on the go by searching for the products and ordering them via their mobiles. More than 50% of e-commerce visits are initiated from mobile phones. Everything right from the order of apparels and gadgets to pizzas and burgers is done via smartphones by using apps. Industry giants like Amazon, Myntra, Dominos and Flipkart have realized the significance of mobile marketing and that is the prime reason that they have gone for mobile-friendly websites, portals, and apps.

3.     Mobile technology enhances user-experience

The people of the present generation are occupied in their mundane routine. Thus, they prefer mobile technology to get things done in just a few taps on the screen. They search for information online and even make most of their purchases online. Therefore, those businesses that have stellar marketing strategies can benefit from this in a big way. If your website is optimized for search engines and is easily navigable, then that will definitely drive more and more traffic to your website that may convert to customers and generate huge revenues.  Furthermore, search engine algorithms give preference to mobile-friendly websites.

4.     The open rates of SMS is higher than email

Opening an SMS doesn’t require active internet plan, so its opening rate is 98% in comparison to the 90% opening rate of emails. Secondly, SMS is a kind of instant marketing where the message will directly pop-up on any mobile devices. You can tailor your SMS to catch the attention of the readers and compel them to go for your products or services. They may be interested in researching the product and then buying it.

5.     Mobile marketing has an enormous expanse

Mobile devices are possessed by people of all demographics by virtue of being cheaper, lighter and portable. The mobile phones users are exponentially greater than laptop or PC users. Thus, mobile marketing gives you an opportunity to reach out to larger masses.  

 

Interested in mobile marketing? Choose Digitalseed

How to select digital advertising company for your business?

Digital advertising is the way of promoting your products over the internet, specially by using various paid advertising platforms available in the market. Today we have range of digital advertising tools available such as Facebook Advertising, Google Advertising, Affiliate Marketing, Google Display Networks, Email Promotions and SMS. All these tools can be used in efficient way to target specific audience relevant to your business, you can also bring your customers to the website and display your products or services in much better way when compared with traditional advertising way. Digital advertising is very easy to execute and is much more affordable because it has the ability to enhance organic reach of your website which indirectly results in reduction of overall advertising spend. Because of all these reasons even most of the big brands like Aditya Birla or BigBazaar or Arvind Groups are coming online and more focusing on digital advertising to boost their sales and brand reach.

digital advertising company

Img Source – news.cuna.org

So you can also think of trying digital advertising. Now question is how to select digital advertising company for your business? We have the answer for this question, if you have your own company specialized in any sector related to Food, real estate, consumer goods selling or any other industry and need to start digital advertising of your product, don’t need to worry!! You can follow below given step wise procedure to select digital advertising company for your organization –

  1. List down all your business requirements from digital marketing such as how much investment you will be planning to make, your target audience and ROI you would be expecting from it.
  2. List down Digital Marketing Companies by researching on Google.
  3. Shortlist companies based on their profile, list of clients they have worked with and their domain expertise based on client testimonials and case studies.
  4. Contact each of the shortlisted companies and share your requirements and expectations with them with brief to your business and target audience and ask agencies to make a strategic plan accordingly and share the proposal.
  5. Once the plan is shared with you, review it carefully as per our observations plans shared will be very generic and will not be in detail from any of the digital agencies but few of them will share detailed plan with in depth research on your business.
  6. So by now you will have the idea of digital agency which really works hard to deliver client expectations, negotiate with those agencies now to finalize the pricing and finally once agreed prepare agreement document and get it mutually signed to go ahead with execution.
  7. Once you start your work with agency, carefully analyze their work and review ROI periodically to understand existing position of business because of activities. Give time period of 3 – 6 months to any agency to prove their performance but if you still feel that the agency is not able to deliver as per expectations even after 6 months then terminate the agreement to go for another one.

Are you clear with selection process now? If yes, then we request you to please try Digitalseed as your digital agency, we have expert team of digital marketing experts who not only will help you by their expert consultation but they will also help you in executing all your digital marketing campaigns. We have over 4 years of experience in planning and execution of digital and social media marketing campaigns for some of the best e-commerce startups. Follow the same procedure for us as mentioned above and see if you find us suitable for your business promotions.

Important Digital Marketing Tips to improve your Online Sales

Digital Marketing has become integral part of each and every organization in today’s world. Being one of the most efficient technique for promoting brand and generating online sales in short time, Digital Marketing Tips are now used by every corporates to get the customers to their company websites. The most highlighted feature of digital marketing is that we can easily measure ROI of the campaign and can even optimize the marketing campaigns further to improve the overall output based on existing ROI. This results in reduction of the overall marketing spend and maximum returns at lesser costs.

Today in 2016, we have seen immense growth in the competition for every business category which is really good for the betterment of society but sustaining your business in this competition has become very difficult and for that marketers are using this latest internet marketing technology and quality service to stay ahead of everyone. This article will surely help you with Digital Marketing Tips to stay ahead of other marketers.

Previously marketers used to implement traditional marketing techniques but that required lot of manual efforts, resources and money. Even after executing all those activities organizations were not very sure on whether they will reach the right target customers or not but online marketing is equipped with latest tools and techniques which can enable marketers to target more specific user / audience and can get the desired results in limited budgets.

Now you will have a questions that what are the priority Digital Marketing Tips that each and every organization should follow to improve their online sales –

 

  • Create / Build Your Own User Centric Website – One of The Most important digital marketing tips is to create / build your own business website and provide all necessary information about your business / products to your end customers. The Website has to be complete with the required content and the contact information should be clearly visible so that customers can reach you. In case the product can be sold online the website should have enough provisions to enable online sales / transactions. The main focus of every business should be customer / user centricity and same should reflect from your website as well.
  • Start Blog – Blogs are used to convey all kind of business information to your stakeholders. You can convey different news related to your business category, achievements / happenings of your company on periodic basis and new trends in your business. That helps you to attract interested audience group to your website and to increase your indirect sales. Blog writing is indication that you are expert in your business field and can help you improve organic traffic to your website.
  • Write on other Publication – You can build your authorship and can establish yourself as a expert just by writing and publishing informative articles on other publishing platforms. This is one of the factors which may help in improving organic tractions to your website.
  • SEO and Social Media Marketing – Search engine optimization and Social media marketing have become vital part of online promotion activities in any organization because of their unlimited potential to provide customers / traffic to the website. Social media is powerful dynamic tool where lot of people interact with each other, share their thoughts / knowledge to learn new things. Same can be used by all the brands to interact with people, make people aware about their USPs, their products and they can enhance word of mouth publicity and social sales with the help of all the modern way of digital channels i.e. Facebook, Linkedin and Twitter etc. In case of SEO, major preference has to be given to on page optimization because as per Google’s recent algorithm, the maximum benefit will pass on to your website if your content is extremely good, free from plagiarism and unique.

 

But now the question is whether to hire team or hire digital marketing company to execute all these activities? Don’t worry we at Digitalseed – Online marketing company in Pune, can provide all the support to plan and execute all these activities. We have team of experts who can take care of end to end digital marketing promotions for you in your budgets. So now you don’t need to worry about hiring team of people, spending money on their salaries and making sure whether they are properly working or not. And the best thing is you dont need to hire any expert consultant who can guide you because we have team of experts who can not only guide but execute everything for you.