3 Reasons That you Can’t Ignore Facebook Advertising in Digital Marketing Plan

When it comes to selling any product or service in the market, a marketer cannot directly approach to consumers or clients, here the need of digital marketing arises. Hence, adhering the digital marketing plan can be a great decision for any marketer because no one will buy your product and hire your service until you have the online presence with precise identity.

Everything whatever you get published on your Facebook page will bring value to your customers. So, give an overwhelming dose of contents or posts that can include the humor or inspiration and most vitally the answers for those questions that usually come in audience mind.

Now let’s uncover the 3 reasons that you can’t ignore Facebook advertising:

digital marketing plan

Facebook Advertising- A More Focused Platform

Facebook is such an online marketing platform where lots of interesting features take place that attracts the users to spend their time over there. Advertising on Facebook really affect your business production and this is the reason why the marketers are setting a digital marketing plan for their businesses. In their digital marketing plan, they give priority to the Facebook advertising because this single platform such a powerful platform that is used by the one-fifth population of the online users.

Outreach Your Potential Audience

A huge figure of 968 million people uses the Facebook every day and this is the reason why marketers are getting crazy to adopt this social media platform. In the comparison of the other social media platforms such as YouTube, Google+, Twitter, and Pinterest, Facebook is the mere platform that generates the biggest part of the overall income of the marketers. Hence, this is one of the major reasons that you cannot ignore the Facebook advertising. So, don’t forget this way of advertising while considering a digital marketing plan.

A Platform For Buying Decision

Facebook is such a platform where most of the users take quick buying decision and this requires attractive posts including texts, video or visual representation. Your quality Facebook post compels the audience to be redirected to your business site and through this way you start gaining the profit.

People follow merely those brand or services which have a fame or identity among the people and only those brands get business who understand the business marketing policies in a well manner. So, siphon the digital marketing plan for your business layout and enable your business for highest evolution.

How Can Facebook Marketing Boost Your Business?

In an era where everything has become online, you can’t afford to restrict your business channels only to print, television, and radio. With an outburst of social media channels, e-commerce platforms, online advertising, and promotions; you can take your business, beyond its zenith and enjoy sweet fruits of your effort in the online sector.

Of all the virtual mediums, Facebook is the most vibrant and live platform that can take your business anywhere and anytime. Here are some of the best ways to utilise Facebook and increase your trade and commerce:

facebook marketing

#1 Instant Engagement

With more than 60% of world’s population in the biggest social networking site, you can reach to a maximum number of people, at any given time. Not only will people see your business, but also can connect through your posts, like them, post comments and finally engage in an active manner. However, to achieve this, your posts should be creative enough to draw consistent attention from your targets. With proper know-how, finesse, and excellent communication; you can bring more audience towards your offerings. Facebook provides you with an opportunity to build a good rapport with your customers and prospects, develop leads, and enhance trust.

#2 Showcase Your Brands

Wherever your business might be, you can show off your products and services to the entire world. With effective communication and call-to-action message; you can drive curiosity in visitor’s minds. They might not access your product or service; however, they shall remember your “brand” name, which gradually increases your brand value across the globe. Depending on what you offer, and where your business operates; you can also redirect your product links to various e-commerce platforms and facilitate online purchases. By doing so, you can create a buzz among your potential customers, which will drastically increase your sales.

#3 Run a Campaign

Contests can campaign pay off well on Facebook. You can get a large number of fans and visitors to the Facebook page of your business, and bring a large crowd of online audience. As you get a lot of participants, you also go beyond boundaries, make people aware of your business, and drive more excitement and craze. Free offers, discount coupons, interesting quizzes, and games are some of the most effective ways, to conduct Facebook campaigns.

#4 Allow people to Contact Directly

Through your Facebook posts, you invite people to reach you. It can be a message, comment, an email, or a phone call; through which your targets and prospects can initiate conversation, and later become loyal customers of your brands. If you do excessively well, you might get some blind followers. Through Facebook, you can keep your contact channels open and active 24*7.

Worried about execution of all Facebook Marketing Strategies? We at Digitalseed – Digital Marketing Company provide complete Facebook Marketing Services to our clients across India. Facebook Marketing Company like ours can help you not even in strategizing plans but also in execution to boost your online sales.

How to select digital advertising company for your business?

Digital advertising is the way of promoting your products over the internet, specially by using various paid advertising platforms available in the market. Today we have range of digital advertising tools available such as Facebook Advertising, Google Advertising, Affiliate Marketing, Google Display Networks, Email Promotions and SMS. All these tools can be used in efficient way to target specific audience relevant to your business, you can also bring your customers to the website and display your products or services in much better way when compared with traditional advertising way. Digital advertising is very easy to execute and is much more affordable because it has the ability to enhance organic reach of your website which indirectly results in reduction of overall advertising spend. Because of all these reasons even most of the big brands like Aditya Birla or BigBazaar or Arvind Groups are coming online and more focusing on digital advertising to boost their sales and brand reach.

digital advertising company

Img Source – news.cuna.org

So you can also think of trying digital advertising. Now question is how to select digital advertising company for your business? We have the answer for this question, if you have your own company specialized in any sector related to Food, real estate, consumer goods selling or any other industry and need to start digital advertising of your product, don’t need to worry!! You can follow below given step wise procedure to select digital advertising company for your organization –

  1. List down all your business requirements from digital marketing such as how much investment you will be planning to make, your target audience and ROI you would be expecting from it.
  2. List down Digital Marketing Companies by researching on Google.
  3. Shortlist companies based on their profile, list of clients they have worked with and their domain expertise based on client testimonials and case studies.
  4. Contact each of the shortlisted companies and share your requirements and expectations with them with brief to your business and target audience and ask agencies to make a strategic plan accordingly and share the proposal.
  5. Once the plan is shared with you, review it carefully as per our observations plans shared will be very generic and will not be in detail from any of the digital agencies but few of them will share detailed plan with in depth research on your business.
  6. So by now you will have the idea of digital agency which really works hard to deliver client expectations, negotiate with those agencies now to finalize the pricing and finally once agreed prepare agreement document and get it mutually signed to go ahead with execution.
  7. Once you start your work with agency, carefully analyze their work and review ROI periodically to understand existing position of business because of activities. Give time period of 3 – 6 months to any agency to prove their performance but if you still feel that the agency is not able to deliver as per expectations even after 6 months then terminate the agreement to go for another one.

Are you clear with selection process now? If yes, then we request you to please try Digitalseed as your digital agency, we have expert team of digital marketing experts who not only will help you by their expert consultation but they will also help you in executing all your digital marketing campaigns. We have over 4 years of experience in planning and execution of digital and social media marketing campaigns for some of the best e-commerce startups. Follow the same procedure for us as mentioned above and see if you find us suitable for your business promotions.