How social media marketing will develop your brand?

With Facebook, Twitter and other social networking sites attracting more than 90% of teens, about 45% of adults, and 35% of senior citizens worldwide, you must re-think your marketing platforms, and start considering these virtual channels to impress upon your audience. Social media presence will provide a comprehensive benefit by connecting you to your loyal consumers and introducing your brand towards new leads. Also if you wish to create a buzz in the industry, well, social media marketing techniques are the best channels to target. Here’s how you can take the best from social networking sites, and enhance your branding:

  1. Present Your Brand

With the entire world being 24*7 active in their social media networks, you can take this opportunity to build your brand, enhance its reputation, and showcase your business in front of the world. Whether its Facebook Twitter, LinkedIn, or Instagram; you can define your business objectives, update your company’s prospects on a regular basis, post your activities online, and spread awareness of your brand. By working in parallel with all the social sites, you can develop close relationship with your consumers, enhance your bonding, and drive new sales. In short, you can position your business directly in the minds of your targets.

  1. Develop Your Online Community

According to research, an average user has at least 5 social networking sites. Businesses having an active social media presence are far more preferred by their consumers, than those which fail to create social media buzz. Consumers are constantly looking for proactive social media presence, and if you have so, they will fall for your products and services. Online communities help you to connect with your targets emotionally. It helps in limitless branding, and allows you to peep into your consumer’s mind.

  1. Enhance Your Digital Space

Just being confined to a website, SEO, and PPC won’t serve your purpose in online marketing. If you want to stand out, and create a unique space in the digital forums, social media marketing (SMM) is all that you should think of. Studies have proven that interacting in the social media sites, for at least 2-3 times, in a week, significantly increases your brand exposure by about 40%. You develop relationships, and create a personal digital space for your consumers.

  1. Expand Your Sales

Digital marketing company conducts online campaigns, and recommends social media tactics which helps to get more people into your site, and thereby increases chances of sales. You can know about your consumer’s interests and preferences, and drive your efforts towards meeting those specialized needs, which ultimately converts your prospects into loyal customers.

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Benefits of Using Twitter for Business Marketing

Twitter is another interactive social media site, which allows you to showcase your brand, talk about its features, and connect to your audience, in a short and crisp manner. The 140 letter character limit platform provides an opportunity to impress upon your customers and prospects, using fewer words with a strong meaning. Of late, businesses are also getting into twitter, following their people, and are in turned followed by fans and visitors, around the globe. They are taking help from digital marketing company to make an active presence in this social media platform. By using Twitter for business marketing, you can also:

twitter for business marketing

#1 Increase Your Brand Awareness

Using Twitter for business marketing is one of the best ways to boost your brand awareness, and bring more traffic to your brand’s webpage. By using Twitter lists, you can group your target people, whom you would like to follow. Twitter lists allow you to create separate lists for your customers, industry people, social media teachers, and vendors. With your tweets, you can increase your brand awareness by 79.4% and drive 58% more traffic to your site.

#2 Drive Engagements

By creating a conversation list, you can invite more people in your Twitter forum, have more talks, and drive more engagements. 78% of your engagements happen from retweets. 22% of your brand’s engagements are replies from your followers, whereas a massive 92% happen from clicks and links. Amidst so much talks, tweets, and conversations, you can make best use of Twitter for business marketing, and boost your revenue and reach.

#3 Influence Purchase Decisions

Twitter plays an active role to influence your customers, while making purchase decisions. Around 42% of customers learn about your products and services through your tweets, and a less one per cent provides their views and opinions about your brands. Some 31% of potential customers inquire about your business on Twitter. Around 21% make their product decisions, seeing your tweets and 19% ask for after-sales support.

#4 Change Your Visual Branding Ways

In Twitter for business marketing, you can change your visual branding, customize it, keeping in mind your target audience, and promote your business. Remember, visual essence, and look and feel of your Twitter page also attracts customers and creates a unique brand image in their minds. You can create custom graphics to develop a Twitter background, of your choice. You can also coordinate your new background image colors, with the old color combos and revamp your visual content. Changes in visual branding arrests 60% more interest of your Twitter followers.