How to Become Digitally Stronger in the Indian Education Sector?

modern educaion

The Indian education sector currently stands at US$ 91.7 billion and is expected to be US$ 101.1 billion in the next financial year. The primary targets for this business are infants, children, teens and young adults; together which forms 30% of the Indian population. Such a big market provides numerous opportunities to those who wish to tap this audience group and combine quality education with higher income.
And there lies a small twist in this exercise. Unlike other sectors where businesses directly talk to the consumers, here the institutions actually need to communicate with the parents of the wards who are the end-users of educational service. Hence, in order to reach out to new-age parents and smart-era children; schools, colleges and other institutions must take the following steps for enhanced digital presence.
1. A Website
Creating a simple yet attractive website is the first step to enhance digital branding in the sphere of education. The website must be made responsive, which means it must easily fit within multiple screen sizes. As most parents have the habit of browsing sites online, they must feel comfortable while viewing the site. Besides this, the website must be easily accessible and full of relevant content- no essays, only short, crisp and to-the-point messages. One or two videos in the home page are suggested for best website performance.
2. Consistent SEO
The next step is to start Search Engine Optimisation (SEO) so that the website shows up in the search engine results page of the users. With time, it must feature right in the first page to get maximum importance from the visitor. Where website is a one-time effort, SEO demands consistency in order to improve website ranks at a steady pace. If done correctly with proper keywords, it can yield uncountable leads for a particular website.
3. Internet Marketing
Similar to conventional advertising, this too includes a wide gamut of services- Pay per click (PPC), Social Media Marketing, Online Display Ads, Affiliate Marketing, Google Adwords and many more. For maximum response, institutions must start planning their digital marketing techniques while developing website. So, by the time the site gets done, marketers are ready for action. And those who shall walk with this strategy is bound to get most benefited in the short-run.
4. Mobile Apps
Of late, mobile applications have found more prominence than websites. This however does not mean that websites have no value; rather that is the first place to create an impression. To continue impressing parents and kids in different ways, all kinds of institutions must come up with mobile apps. They can use such portals to maintain direct communication with the parents, for example, sharing daily attendance or send homework or send some special notice. It is also a unique way to connect parents, who in turn shall take the pain of word-of-mouth communication to future parents and wards.
In short, institutions must embrace the concept of 360° digital connect. As a renowned digital media organisation, Digital Seed provides all such services at an affordable cost. For any query or assistance, visit https://www.digitalseed.in/ , drop in your queries and expect a sharp response.
Waiting to hear from you!!

6 Reasons Digital Marketing can aid in Growing your Business

The changes in technology have impacted the marketing sector in a big way. Nowadays, businesses whether big or small, are spending a hefty amount on digital marketing to expand the reach of their business and to have a global presence. The online marketplace is huge and offers tremendous opportunities. Promoting your brand online can drive enormous traffic to your brand’s website. However, merely growing website traffic cannot boost your company’s revenues. The traffic needs to be converted into leads for the success of your business. This is exactly what Internet marketing does. It attracts the target audiences and converts them into customers, leads or subscribers. Therefore, every business is now heading towards online marketing. By applying digital marketing strategies, companies can make wise investments and grow their business.

Following are some more reasons that prove that digital marketing is essential for the growth of a business.

  1. The online field is leveled by digital marketing

Digital marketing gives equal opportunities to small and large businesses to compete with each other thereby leading to increase in the competition. Through this medium, small businesses are provided with all the resources for their sustenance in the market which were earlier provided only to the large businesses.

  1. Digital marketing is cost-effective

It is evident that small businesses possess less capital and fewer resources than the giants. The traditional form of marketing is not suitable for small businesses as they simply cannot afford it. However, Internet marketing provides them with an opportunity to promote and grow their business by making a meager investment. Furthermore, the marketing channels deliver impressive results.

  1. It emphasizes on conversion optimization

Online marketing strategies involve SEO, social media marketing, email marketing and all other popular strategies that guarantee conversion of traffic to subscribers, sales or leads. These techniques ensure that the conversion rate is higher in case of online marketing.

  1. Digital Marketing is a source of earning maximum revenues

Effective digital marketing generates higher conversion rate that in turn garners enhanced profits for the business. Furthermore, digital marketing techniques employ advanced technologies that can help your business to attain greater heights of success at a relatively low cost thereby leading to maximum profits. The companies can then expand their workforce and capture both local and global market. It has also been clearly noticed that small businesses that adopted new technologies earned more revenues than large businesses.

  1. Digital marketing leads to the increase in demand for goods

Digital marketing has facilitated the people to find the products that suffice their needs. This gives a complete picture to the companies about the likes and dislikes of the target audience. So, they can manufacture the products catering to the needs of the consumers. Thus, it leads to an increased demand for the products that are liked by the people.

  1. Digital marketing influences the mobile users

Mobile phones are all the rage. In the present scenario, the best platform for online marketing is undoubtedly mobile phone. Therefore, digital marketing campaigns emphasize on promoting the brand among mobile phone users.

Digital / Online marketing can be a game changer for your business. If you wish to take your company to the zenith of success, then choose Digitalseed for your online marketing.