Important Asia Pacific Digital Marketing Statistics to Lookout For

Digital marketing

Asia Pacific region refers to all counties located in East Asia, Southeast Asia, South Asia and Oceania. While the Asian countries are still in the developing stage, those in Oceania are considered developed. However, there’s one common thing that binds every individual of these regions, i.e. Internet. Each passing day witnesses more number of people opening online accounts, developing social media platforms and making optimum utilization of virtual communication in their daily life. From shopping to surfing, people belonging to these areas are increasingly becoming dependent on digital platforms. They may be sleeping but their gadgets are always active.

So do you have any idea about the digital marketing statistics of Asia Pacific? Let’s have a quick look at the September stats:

Artificial Intelligence- Still at Bay

AI is a new topic for the entire world. From Madagascar to Europe, everyone seems to be fascinated by this term. Lay men talk about it; the programmers try hard to make it. There have been a few achievements as well in the form of robots. A report named ‘Artificial Intelligence in Asia: Trust, understanding and the opportunity to re-skill’ however throws a sad picture of AI over the Asia Pacific.

Of all people surveyed, 53% still believe that humans are more trustworthy than robots. Most Asians only have faith on content recommendation engines compared to humans. 1 in 3 Asian nations are completely unaware about AI. Forget AI, people in these countries are even worried about their present digital accounts. In fact, they are eager to know about data security and are deeply concerned about data leakage. No wonder they still prefer sticking to their e-devices, such doubts and queries remain in their minds.

Australia’s Increasing Ad Spends & Decreasing Good Experience with Online Marketing

September has been both good and bad for Australia. Going by the ‘IAB/PwC Online Advertising Expenditure Report’, digital spends has climbed up to 11% in the present year-ending June 2018. Businesses have spent $3.1 billion on general online display, $3.7 billion on search and directories, $3.6 billion on mobile, $1.6 billion on classifieds and $1.7 billion on video ads.

Despite such huge expenses, 60% of Australian marketers are not satisfied by digital marketing. Their experience is rather worsening day by day. This means that although people possess interest in digital media and businesses are willing to spend for these people; yet the digital marketers aren’t skilled enough to meet the mutual goals. Little more training can perhaps get them on track.

Any Digital Society?

Yes and it is China. With technology continuing to rule 60% Chinese brands, people have started imagining their digital society. They are extremely positive about this concept and are holding their breath to release into the digital world. According to Digital Social Index 2018, 73% Chinese opine that a digital society will create space for jobs and economical growth besides addressing conventional societal challenges.

Digital marketing statistics can still be high on all parameters only if you go with some credible digital media organisations like Digital Seed. All these years we have been dealing with multiple clients and have successfully met their expectations. Visit https://www.digitalseed.in/ and give us the opportunity to WORK FOR YOU!!

5 reasons why it’s time to focus on social media marketing tactics

The number of mobile phone users and tech-savvy consumers has increased exponentially which has even increased the popularity of social media platforms. This denotes that businesses of all sizes should have a presence in social media and a stellar social marketing plan. Those companies who fail to do so lack behind its competitors in this digital world.

Modern-day consumers love to shop online. However, they go through user reviews, ratings and description of the products before buying. The customers even love interacting with their favorite brand on various social media platforms. Hence, social media presence can influence the customers and lead to a rise in the sales.

Merely developing content and posting it is not sufficient. You need to implement effective social media strategies in order to make your business stand out.  You need to set specific business goals and develop a proper blueprint to achieve them. However, the biggest hurdle is that the trends in social media world keep on changing. The strategy that was effective four months back may not be able to garner the same success rate. So, you need to sit down and research every week to manage your social channels efficaciously.

For this, you’ll have to gauge the effectiveness of your marketing campaigns from time to time. Some of the metrics that you can use are a number of views, sharing, lead generation, and sales metrics. If you’ll follow all this then you’ll surely witness speedy results.

Still not convinced? Here are 5 topmost reasons why you need to focus on your social Media marketing strategy: 

1.     It helps the companies to be on track

Prior to developing social media marketing strategies, the companies need to analyze their strength and weaknesses and how social media can be used to overcome the weaknesses and to make the most of the strengths.  This analysis not just helps in enhancing the marketing strategies, but it also provides insight into your company’s current status.

2.     It helps to know your customers

With constant social media marketing, you’ll be able to know your customers better. You’ll have an idea about their likes, dislikes, interests and somehow be able to predict future trends. Most of the online platforms provide detailed analysis that helps to develop stellar social media campaigns.  Enhancing your strategies from time to time gives you an idea of latest trends so that you can post relevant content that attracts the customers.

3.     It enhances your competitiveness

Just like your company, your rivals must also be having their social marketing strategies. The fact that gives you a competitive edge is the relevancy and effectiveness of the campaigns. That is why it is imperative to enhance your social media marketing plan with evolving social media. It will surely enhance your competitiveness.

4.     It improvises customer service and communications

The social media platforms can be used to get feedback about the products and services by virtue of being instantaneous in nature. You can communicate with the customers and this fosters positive relationship which is really good for the business.

5.     It is cost effective

Though social media is not monetizing, still it is an effectual marketing platform which is even cost-effective in comparison to the traditional methods of marketing. The platforms aid the marketers to target a specific group of customers. Furthermore, different platforms provide great tool at a marginal price.

Implementing social media marketing campaigns effectively is the need of the hour. That is why you should turn to experts like Digitalseed to take your social media marketing to the next level.

6 Reasons Digital Marketing can aid in Growing your Business

The changes in technology have impacted the marketing sector in a big way. Nowadays, businesses whether big or small, are spending a hefty amount on digital marketing to expand the reach of their business and to have a global presence. The online marketplace is huge and offers tremendous opportunities. Promoting your brand online can drive enormous traffic to your brand’s website. However, merely growing website traffic cannot boost your company’s revenues. The traffic needs to be converted into leads for the success of your business. This is exactly what Internet marketing does. It attracts the target audiences and converts them into customers, leads or subscribers. Therefore, every business is now heading towards online marketing. By applying digital marketing strategies, companies can make wise investments and grow their business.

Following are some more reasons that prove that digital marketing is essential for the growth of a business.

  1. The online field is leveled by digital marketing

Digital marketing gives equal opportunities to small and large businesses to compete with each other thereby leading to increase in the competition. Through this medium, small businesses are provided with all the resources for their sustenance in the market which were earlier provided only to the large businesses.

  1. Digital marketing is cost-effective

It is evident that small businesses possess less capital and fewer resources than the giants. The traditional form of marketing is not suitable for small businesses as they simply cannot afford it. However, Internet marketing provides them with an opportunity to promote and grow their business by making a meager investment. Furthermore, the marketing channels deliver impressive results.

  1. It emphasizes on conversion optimization

Online marketing strategies involve SEO, social media marketing, email marketing and all other popular strategies that guarantee conversion of traffic to subscribers, sales or leads. These techniques ensure that the conversion rate is higher in case of online marketing.

  1. Digital Marketing is a source of earning maximum revenues

Effective digital marketing generates higher conversion rate that in turn garners enhanced profits for the business. Furthermore, digital marketing techniques employ advanced technologies that can help your business to attain greater heights of success at a relatively low cost thereby leading to maximum profits. The companies can then expand their workforce and capture both local and global market. It has also been clearly noticed that small businesses that adopted new technologies earned more revenues than large businesses.

  1. Digital marketing leads to the increase in demand for goods

Digital marketing has facilitated the people to find the products that suffice their needs. This gives a complete picture to the companies about the likes and dislikes of the target audience. So, they can manufacture the products catering to the needs of the consumers. Thus, it leads to an increased demand for the products that are liked by the people.

  1. Digital marketing influences the mobile users

Mobile phones are all the rage. In the present scenario, the best platform for online marketing is undoubtedly mobile phone. Therefore, digital marketing campaigns emphasize on promoting the brand among mobile phone users.

Digital / Online marketing can be a game changer for your business. If you wish to take your company to the zenith of success, then choose Digitalseed for your online marketing.

How Online Marketing Is A New Business Arena!

The marketing process is actually quite easy and simple but the execution is extremely a tough task. A market is filled with lots of homogenous products or services and it is very difficult to position a newborn product of any company in the buyers’ mind. So, current marketers have got the novice solution that is promoting their brand via the assistance of online marketing company.

online marketing

Digital marketing or online marketing is the modern version of marketing. Well, this process of marketing is very lucrative for all kind of industries including FMCG, Retail, Tourism, Hospitality, Education, and Medical etc.

Several industries are taking the advantages of digital marketing and positioning their brand or services in the eyes of targeted buyers or customers. This is such a powerful marketing process as one cannot deny its advantages in terms of gaining the monetary benefit in a pinpoint time frame. So, don’t avoid the benefits of digital marketing just adopt online marketing agency if you really want to obtain the positive business results and to see your brand on the top stairs in the current marketplace.

Here are the reasons that explain how digital marketing is a new business arena:

Convenience: Digital Marketing confers the great convenience to both the seller and the buyer while selling and buying goods because there is no fix or distinct time of buying things as the doors of digital marketing company remains open 24/7 in order to serve the better digital marketing services so as you can engage with your customer anytime and can provide the requisite services.

Reach: The reach in digital marketing is a giant extravaganza. For instance, a small scale organization operating in a small town can operate and drive their business all over the world. A Digital marketing or SEO agency can create your reach in every corner of the global market space. One cannot measure that how the digital marketing can lead your product to the local as well as global customers’ hands.

Cost: A digital marketing agency doesn’t chart a huge amount. The cost of online marketing services eternally comes in the budget and can be easily spent by the company. Usually, the orthodox marketing ways used to ask for enough money and give fewer results but the advanced technology discovers the new way of marketing that renders the best output with less costs. Do you know online marketing delivers the results more than your expectation and this is merely the marketing investment that gives you maximum results rather than other marketing investments?

Personalization: Online marketing provides such a way of personalization for the business organizations. It also crafts a profile for the buyers and even records the buying history with other vital details. Siphoning the digital marketing or SEO agency for your product and services can be a proven deal for business evolution

Social: This distinct form of marketing also engages the buyers on social media sites. It has been researched and observed that people who use social media are the perspective buyers or clients for digital marketing because current users demonstrate their trust on the online advertisements while browsing something or using social media sites including Twitter, Facebook, Pinterest, YouTube, Google+ etc.

Thus, the above reasons describe that how the digital marketing is a booming factor of the business industries and how the digital marketing technology is becoming a part of each and every business whether small, medium or major one in order to achieve company goals. So, allow your business for further business progress by hiring the digital marketing or web development company. “DigitalSeed” is the digital marketing and web development company in Pune that delivers the superior digital marketing as well as web design & web development services with quality assurance.

Five Innovative Approaches to Improve Your Digital Marketing Strategy

People seem to talk about digital marketing and strive hard to implement digital marketing strategy in their business in order to compete with the other brands or services in this emulative marketplace. But in the lack of adequate knowledge and practical exposure, some business individuals cannot enable themselves for precise utilization of digital marketing. A Digital marketing company can help you out if you siphon the suggested ideas by the digital marketing agency.

With the timely changes, the new techniques take place in the competitive market but if we are unaware of those newbie approaches of digital marketing strategy then, we cannot implement, and eventually cannot improve our business in the way we want. So, here are the ways that tell you about the innovative approaches to improve your digital marketing strategy:

innovative-approach-to-improve-your-digital-marketing

Img Src : publica.co.nz

Be A Critical User or Consumer Of Your Own Products

Be a critical consumer or user of your own product first what you have launched in the market and identify the pros and cons of your product. Try to modify and update your product as per your experience so as you cannot lose your buyers after their first purchase.

Thus, before exposing your product and services with the assistance of SEO agency, keep in mind if you are unable to use your own product in case of critical buyers then how the other critical buyers can accept your product or services. So, keep improving your business production in order to grab the new clients as well as sustain the existing clients.

Target Your Buyers Not Everyone

Know your targeted customers first and collect the vital data of your targeted buyers and this can be done while engaging with your customers. You can also seek a feedback and carry out the online survey via mail or on your own business website.

Some more options are:

  • Phone calls and messaging to clients or customers
  • Try to engage with your customers on regular basis via forums and blogs you run on your site, social media channels like Facebook, Instagram, Twitter, and Google+ etc.
  • Stay positive and consistent while dealing your customers complaint
  • Conduct marketing research by adopting the great tools such are Google Trends and Google Surveys

Communicate With Your Buyers In the Way They Like

Use the way what your customers like while talking with them. Well, most of the customers love to get the marketing materials or discounted deals & offers, new product launching information etc. either via mail or via social media channels.

Understand How Google and SEO Can Impact Your Digital Marketing

It is complicated to understand that your website is ranked or tracked by the most popular search engines incorporating Google, Bing, and Yahoo. Your business website needs to hire the digital marketing company in order to bring the instant impact on your business. SEO and Google are such tools and vital techniques that need to be implemented for better performance of your website ranking with improved web traffic.

With the use of Google analytics, content uploading or blogging, keywords insertion tools of SEO, one can get the web ranking increased of their business site by hiring SEO agency.

Know the Importance of PPC

PPC or Pay Per Click is the way whereby you can bring the targeted buyers on your site from other sites. You will be charged merely when the buyer or clients clicks on your ads, through this way, targeted buyers will be redirected to your site. You can even check the source of each and every link with the use of tracking code.

These innovative approaches can improve your digital marketing and can lead your business on the next stair so don’t hesitate, start implementing the right digital marketing approach for your business evolution. A digital marketing agency can help you out to obtain your goals with the use of essential approaches of online marketing.

Internet Marketing Company – Story on the start of Digitalseed in India

Internet marketing has become vital part of strategy for the companies in today’s world. Even though traditional marketing channels still have the importance but online marketing channels are gaining their share in market due to the efficiency of the channel, effectiveness, accuracy in promotion and measurable ROI.

As per the economic times report there are 40 million business out there only in India and out of which only 5 Lac businesses are using digital channels to promote their businesses. Others either don’t have the expertise or resources available with them or they are not aware of the importance of selling their products / businesses online so our founders thought of starting digital marketing company to help businesses come online. We started our journey with Pune and near by tier-2 cities targeting local restaurants, hotels, real-estate builders and hostels to target their customers using different online channels like SEO, SEM, Social Media Marketing, Affiliate promotions and campaign management.

Our founders share their initial experiences when they visited few restaurants in tier – 2 cities in Maharashtra. When they visited hotels owners of big hotels in Maharashtra, the owners did not even know about what is internet marketing and how it can help their businesses.  Even most of restaurants / hotels did not even have educated staff as manager so it was even difficult to explain but finally our founders successfully managed to get the contacts of decision makers who had an idea about Google / Facebook but were not aware if they can benefit from the digital channels but our founders explained them about how people can visit their product / business from Google / Facebook and how it can benefit them. Also they had the data on number of active facebook users for the city and the searches happening online for the city. So initially our founders struggled to convince them but when they showed the examples of website like Flipkart, owner got some confidence which helped us in acquiring clients in early stage.

digitalseed-digital-marketing-company

After this struggle for two months, now we feel really happy to announce that we have acquired enough small and medium size business clients from tier – 1 and 2 cities like Latur, Solapur, Aurangabad, Nashik, Nanded and Pune.

Currently we have range of services of Internet marketing that includes SEO, SEM, Social Media Marketing, Online Reputation Management, Web-Development & Design & End to end campaign management. Today we see politicians like Mr Narendra Modi, Arvind Kejriwal have been actively promoting themselves on social media. Even the celebrities are maintaining their own facebook pages / twitter pages because today people spend half of the time on internet channels like Facebook & Twitter. If anyone want to communicate with their audience group / fan group they need these channels to interact.  But they dont have time for the interaction so we at Digitalseed take the end to end responsibility of handling their social pages, digital promotions and online reputation management to maintain and increase the audience base of celebrities or politicians.

So now if you are looking to create you profile presence / your business presence on digital channels then don’t worry!! we are here to provide complete support for all your digital needs along with brand promotion, social awareness generation, logo promotion and launch promotions. You can reach out to us at +91-8792715826 or contact@digitalseed.in to know more about us.

Important Digital Marketing Tips to improve your Online Sales

Digital Marketing has become integral part of each and every organization in today’s world. Being one of the most efficient technique for promoting brand and generating online sales in short time, Digital Marketing Tips are now used by every corporates to get the customers to their company websites. The most highlighted feature of digital marketing is that we can easily measure ROI of the campaign and can even optimize the marketing campaigns further to improve the overall output based on existing ROI. This results in reduction of the overall marketing spend and maximum returns at lesser costs.

Today in 2016, we have seen immense growth in the competition for every business category which is really good for the betterment of society but sustaining your business in this competition has become very difficult and for that marketers are using this latest internet marketing technology and quality service to stay ahead of everyone. This article will surely help you with Digital Marketing Tips to stay ahead of other marketers.

Previously marketers used to implement traditional marketing techniques but that required lot of manual efforts, resources and money. Even after executing all those activities organizations were not very sure on whether they will reach the right target customers or not but online marketing is equipped with latest tools and techniques which can enable marketers to target more specific user / audience and can get the desired results in limited budgets.

Now you will have a questions that what are the priority Digital Marketing Tips that each and every organization should follow to improve their online sales –

 

  • Create / Build Your Own User Centric Website – One of The Most important digital marketing tips is to create / build your own business website and provide all necessary information about your business / products to your end customers. The Website has to be complete with the required content and the contact information should be clearly visible so that customers can reach you. In case the product can be sold online the website should have enough provisions to enable online sales / transactions. The main focus of every business should be customer / user centricity and same should reflect from your website as well.
  • Start Blog – Blogs are used to convey all kind of business information to your stakeholders. You can convey different news related to your business category, achievements / happenings of your company on periodic basis and new trends in your business. That helps you to attract interested audience group to your website and to increase your indirect sales. Blog writing is indication that you are expert in your business field and can help you improve organic traffic to your website.
  • Write on other Publication – You can build your authorship and can establish yourself as a expert just by writing and publishing informative articles on other publishing platforms. This is one of the factors which may help in improving organic tractions to your website.
  • SEO and Social Media Marketing – Search engine optimization and Social media marketing have become vital part of online promotion activities in any organization because of their unlimited potential to provide customers / traffic to the website. Social media is powerful dynamic tool where lot of people interact with each other, share their thoughts / knowledge to learn new things. Same can be used by all the brands to interact with people, make people aware about their USPs, their products and they can enhance word of mouth publicity and social sales with the help of all the modern way of digital channels i.e. Facebook, Linkedin and Twitter etc. In case of SEO, major preference has to be given to on page optimization because as per Google’s recent algorithm, the maximum benefit will pass on to your website if your content is extremely good, free from plagiarism and unique.

 

But now the question is whether to hire team or hire digital marketing company to execute all these activities? Don’t worry we at Digitalseed – Online marketing company in Pune, can provide all the support to plan and execute all these activities. We have team of experts who can take care of end to end digital marketing promotions for you in your budgets. So now you don’t need to worry about hiring team of people, spending money on their salaries and making sure whether they are properly working or not. And the best thing is you dont need to hire any expert consultant who can guide you because we have team of experts who can not only guide but execute everything for you.