Today India has more than 300 million users online and almost every one of them is available at least on Facebook which is considered to be one of the largest social channel present on the internet. We have seen consistent spike in the number of people using internet from the year 2003, not just they started using internet but they also started looking for properties online either for rent or for sale, this is when online sales came to reality.
This resulted in the inception of online real estate portal 99acres.com in 2005. Now we are in 2016 and we can see now every one of us look for the properties online, also lots of online tools were made available online to ease property buying process Ariel photo shoots, videos, 360 degree panos and finally the virtual property tour. Because of all these innovations we have seen tremendous growth in customers searching for properties online and every builder / broker is now focusing on online promotions to get the customers for his project / property.
Total number of customers looking for the properties for sale have crossed 1 Lacs per day in India and total customers looking for properties online for rental purpose have crossed 20 Lacs per day which is a huge number as of today. So now this is need of the time for every builder / broker to take their business online not just with the help of property portals like 99acres, commonfloor / housing but make their own website, promote it online get the quality leads to sale their properties effectively, create their own brand in market so that if they are coming up with new project then they will get online sales easily next time on the base of earlier brand visibility campaign. So we at Digitalseed – Digital Marketing Company in Pune help our clients to set up their own website, google adwords campaign, Facebook / Linkedin / Twitter pages, Social Ads and also end to end campaigns for getting online sales and brand visibility. Today through this article we are providing vital implementations which will help builders / brokers in getting leads for their projects.
- Set you social accounts and website – Make sure that you have built your own website, logo and social accounts with proper content, features and USPs of buying / renting your property.
- User friendly and clearly highlighted Contact Form – You should ensure that contact form is clearly mentioned on your website, it should be easy to fill and with less number of priority fields – only required ones.
- Join Social Groups Related to your Target Audience – There are lots of groups available on Facebook, Linkedin where user / your target audience is getting engaged every day so join those groups, try to engage audience, even share your new projects / properties / some priority information which is required by every real estate investor.
- Display your project with high quality images – You should use high quality images to display your project / property to get the first lead.
- Highlight offer / USPs prominently – Indian audience is more discount / offer savvy so you should always throw some offer even though it is small or just list down USPs / free things they will be getting like free amenities with the real estate property.
- Thorough research on nearby localities – Do the thorough research on nearby localities, optimize your website for keywords related to those localities where your target audience is located from.
- Get Marketing Collaterals Ready – There are lot of agencies which will help you get property video shoots, 360 degree virtual tour and sky views of the project done. Get all these ready to better explain your customers on your project and help customers decide on the spot itself.
- Facebook Advertisement – Run Facebook ads with your project display targeting customers who have liked apartment / real estate/ property related posts / who have liked posts related to property portals like Commonfloor, 99acres, housing, magicbricks etc. Try new lead capture feature of Facebook to make lead capture process easy, this will help you increase your leads at least by 50%.
- Set up dedicated calling team – Set up dedicated calling team to call these leads immediately to convert them in sales.
- Frequent Offer Emails / SMSs – Collect email ids and numbers in contact form and do send email campaigns / SMSs to re-market your projects / offers to them. That will increase the chances of conversion.
- Google / Bing Business Listing – Create your Google / Bing listing so that your customers can find your projects easily and these days google is giving map search as an extra edge in the search that will help you get extra organic traction to your website.
- Tie up with Publishers – Tie-up with publishers and promote your website on different mobile apps / websites to spread word about project among your target audience.
- Classified Listing / Business Listings – List your website on classified websites to get back link for SEO benefit and also for getting online sales from local areas. Even free post on sites like Commonfloor, 99acres, housing can also benefit you to the certain extent.
- Frequent posts on social groups – Frequently post offers about your project / property on social groups to get / direct traffic to your website.
- Create Referral Offer – Generally people ask for opinion about builder from their friend / relative before approaching the project so start referral program and offer some goodies to referral if he / she does mouth publicity of your project. Promote same through mix digital channels i.e. Website, Social Promotion, Google / FB Ads, Email, SMS etc.
- Search Engine Optimization – Hire SEO agency like Digitalseed or hire a team of people and let them optimize your website for most profitable keywords for your business.
Basically if you execute all these activities you will see 100% jump in your online sales but finally it depends on your budget. If you can hire digital marketing team then you should go ahead hire experienced people one to direct you on digital marketing and other people to execute or you can hire Digital marketing consultant firm like Digitalseed to direct you on the activities you are supposed to execute and hire execution team based on their suggestion or leave entire planning and execution job to them and relax. We at Digitalseed can provide end to end Digital marketing service here right from planning to executing the strategies for you.