Real estate is one of the fastest growing sectors in India. As of 2015, real estate business accounted for US$ 126 billion and is expected to be US$ 180 billion by 2020 (Joint report by CREDAI and JILL). Increasing demand for houses, quick development of city outskirts and influence of modern lifestyle are some of the reasons behind the massive growth of this industry.
As a real estate businessman, you must always look for the best customers for your properties. Considering today’s tech-savvy audience and a plethora of digital platforms, what can be a better way to connect with them? Using the best combination of digital media, here’s how you can create a positive impression.
- Dynamic & User-Friendly Website
In present digital world, you cannot survive without a website. While developing one, make sure it is trendy, easy to navigate, has quick loading time and fits in all screen sizes. And if you already have one, make proper use of it to generate leads. Ensure that your web content boosts website ranks in search engine pages. Also pay heed to the overall look n feel. Outdated websites are of no use today. As you are in the real estate sector, a 360° virtual tour right on the home page is another must-have feature.
- Continuous SEO
After developing a good website, you must concentrate your resources on Search Engine Optimisation. A single moment of laziness can cost you those hard-earned higher ranks. So make sure that your SEO is consistent and fit with proper keywords relevant to your website and your target audience. Choose only those keywords which can actually do wonders for your business.
- Social Media Marketing
People may be idle in their personal lives but their eyes are wide awake in social media platforms. Seizing this kind of a lifestyle, you can target your audience through their social media accounts. For this, you need to have dedicated pages for your properties in all portals- Facebook, Twitter, etc and keep posting and tweeting to arrest the attention of your potential customers. It is also the best place to create interest and identify your leads, if not customers.
- Affiliate Marketing
Another significant way to grow real estate in the digital space is by joining hands with affiliates. As a result of affiliate marketing, people who view your website get to see you in other digital sites and platforms. In fact, you start following them here and there. And in this manner you start occupying good mind share, which gradually takes them closer to you.
- Connect Traditional Advertising with Digital Platforms
You’ve obviously invested a lot on conventional advertising say through newspaper ads or signboards, etc. Make use of these medium and incorporate all your digital connections within the ad space. When people see you in the air or in the paper, they can immediately connect with you digitally. And those who shall connect with you in this mechanism are most interested to deal with properties. Hence, by integrating conventional ads with digital platforms you get the most appropriate customers without spending extra.
Doing all these is however not as easy as it sounds. For best results, you must hire the best expertise. From website to internet marketing, we will take all possible measures to connect you with the best group of customers.