Importance of SEO in adding value to your brand?

SEO or Search Engine Optimization helps you to improve your brand’s visibility in major search engines like Google, Yahoo, Bing, etc. The SEO process puts allsearch engine friendly elements into your site, and allow you to get organic (natural or un-paid) traffic. As a result, you enhance your site’s visibility and add value to your brand.

A successful SEO campaign includes keyword research, on-page optimization, and off-page optimization. Your digital marketing company does keyword research, based on your existing website content, and suggests the most relevant keywords, for best Search Engine Optimization results. Besides this, some other functions like Meta tag implementation;optimizing textual codes, HTML, images, and site links are also taken up by the SEO professionals. Read on to know how Search Engine Optimization efforts can work magic for your brands.

SEO

#1 Increased Brand Visibility

People search for their products and services, using different keywords or search terms, and if your website ranks high on every searched keyword, you made it. With different targeted keywords, you can enhance your site’s visibility, show up in every search result, and reach your audience frequently. More the number of times you become visible in the search results page, higher are the chances of registering your brand name. Today, 54% of digital marketersrecommend SEO to their clients.

#2 Enhanced Website Traffic

57% of B2B marketers say that SEO delivers maximum organic traffic. Those dropping into your digital asset, are your qualified leads, which means they are looking for something that you offer. With more SEO efforts, you get to know who your audience are, and what they need. Also, it gives you organic traffic, since those coming into site through your SEO efforts are in genuine need of your brands.

#3 Improves Brand Credibility

High search rankings enhance the brand image in the minds of visitors. As a result, you enhance your brand’s credibility and get more value from your SEO campaigns. Also, if your SEO efforts are in line with your branding and web content, Google boosts your rankings in its search engines, and gives you more recognition among your audience.

#4 Good ROI

SEO is an inbound marketing technique which exposes your business to its customers, at a time, when they are in need of it, or looking for it. Thus, you reach them directly, without occupying space in their favorite newspapers, magazines, TV shows or outdoor. You don’t have to take the pain of starting from the basics, since your Search Engine Optimization effort has done the half job. As you implement Search Engine Optimization, you only need to stand out from your competitors, and make a difference in your brands. Higher ROI awaits you then.

Internet Marketing Company – Story on the start of Digitalseed in India

Internet marketing has become vital part of strategy for the companies in today’s world. Even though traditional marketing channels still have the importance but online marketing channels are gaining their share in market due to the efficiency of the channel, effectiveness, accuracy in promotion and measurable ROI.

As per the economic times report there are 40 million business out there only in India and out of which only 5 Lac businesses are using digital channels to promote their businesses. Others either don’t have the expertise or resources available with them or they are not aware of the importance of selling their products / businesses online so our founders thought of starting digital marketing company to help businesses come online. We started our journey with Pune and near by tier-2 cities targeting local restaurants, hotels, real-estate builders and hostels to target their customers using different online channels like SEO, SEM, Social Media Marketing, Affiliate promotions and campaign management.

Our founders share their initial experiences when they visited few restaurants in tier – 2 cities in Maharashtra. When they visited hotels owners of big hotels in Maharashtra, the owners did not even know about what is internet marketing and how it can help their businesses.  Even most of restaurants / hotels did not even have educated staff as manager so it was even difficult to explain but finally our founders successfully managed to get the contacts of decision makers who had an idea about Google / Facebook but were not aware if they can benefit from the digital channels but our founders explained them about how people can visit their product / business from Google / Facebook and how it can benefit them. Also they had the data on number of active facebook users for the city and the searches happening online for the city. So initially our founders struggled to convince them but when they showed the examples of website like Flipkart, owner got some confidence which helped us in acquiring clients in early stage.

digitalseed-digital-marketing-company

After this struggle for two months, now we feel really happy to announce that we have acquired enough small and medium size business clients from tier – 1 and 2 cities like Latur, Solapur, Aurangabad, Nashik, Nanded and Pune.

Currently we have range of services of Internet marketing that includes SEO, SEM, Social Media Marketing, Online Reputation Management, Web-Development & Design & End to end campaign management. Today we see politicians like Mr Narendra Modi, Arvind Kejriwal have been actively promoting themselves on social media. Even the celebrities are maintaining their own facebook pages / twitter pages because today people spend half of the time on internet channels like Facebook & Twitter. If anyone want to communicate with their audience group / fan group they need these channels to interact.  But they dont have time for the interaction so we at Digitalseed take the end to end responsibility of handling their social pages, digital promotions and online reputation management to maintain and increase the audience base of celebrities or politicians.

So now if you are looking to create you profile presence / your business presence on digital channels then don’t worry!! we are here to provide complete support for all your digital needs along with brand promotion, social awareness generation, logo promotion and launch promotions. You can reach out to us at +91-8792715826 or contact@digitalseed.in to know more about us.