7 reasons why every business should invest in SEO

In this competitive era, it has become requisite for every business to increase their customer base in order to sustain the competition. Modern-day customers are intelligent, knowledgeable and they have ample of information at their disposal. So, they cannot be lured by the conventional marketing techniques. Customers prefer those products that stand out.  It is therefore anticipated of every business to enhance the quality of their products. Apart from this, it is equally important to have sound marketing strategies that use those techniques that are customer-centric, and relevant in the present scenario. Search Engine Optimization or SEO is one of these.

SEO plays a major role in boosting your business’ marketing. Getting high ranks on the search engines is imperative as it drives traffic to your website and introduces your business offerings to the potential customers. Apart from this, there are seven good reasons that prove every business should invest in SEO.

1.     Omnipresent

More than 90% of the people search for the products on the internet prior to buying them. Every single search result or query that is made on the internet is recorded. SEO experts dig out information from this chunk of data and analyze the effective marketing strategies. If your information is on the subject that users search the most then you’ll get more visitors and few of them may even be interested in buying your products.

2.     Return On Investment (ROI)

The major aim of all the marketing strategies is to generate leads and to increase the reach of your business. Many research have shown that if your website is Search Engine Optimized then you’ll receive more than 33% more visitors. Furthermore, SEO is cost-effective and it garners great ROI.

3.     It creates your brand’s image

Search Engine Optimization is not just helpful in increasing your ranking in the organic search but it also builds a reputation for your brand. SEO focuses on superior quality content which in turn garners more visitors and builds brand image.

4.     It gives your business a chance to compete in the global market

 Local brands get a global platform and compete against global giants with the help of SEO. It helps your business to get a better position in the global search. It aligns your business to cater to global customers needs. Thus, it facilitates the SME’s to get great customer engagement.

5.     It increases your customer base via mobile phones

Nowadays, mobile phones have become an essential part of our lives. This is the prime reason why mobile traffic is the most dominant force on the internet. An array of SEO techniques is being developed in order to suffice to the needs of the mobile users. These techniques help in growing your local customers by allowing them to find and connect with you when they visit your area.

6.     To stay alive in the competition

Search Engine Optimization helps your business to stay online and rank higher in search engines, which is very much essential in this digital era. This is the reason why companies either outsource SEO services or have their in-house team of SEO experts. If you also wish to thrive in this competition, then SEO is the most vital tool for your business.

7.     Video content

YouTube and other video platforms are gaining immense popularity nowadays. Advertisement on YouTube is the new way of marketing your brand. Here also, you’ll need effective SEO strategy to ensure that your videos are accessible to wider masses. SEO techniques aid your business by providing adequate links and promoting it in an effective manner.

Importance of SEO in adding value to your brand?

SEO or Search Engine Optimization helps you to improve your brand’s visibility in major search engines like Google, Yahoo, Bing, etc. The SEO process puts allsearch engine friendly elements into your site, and allow you to get organic (natural or un-paid) traffic. As a result, you enhance your site’s visibility and add value to your brand.

A successful SEO campaign includes keyword research, on-page optimization, and off-page optimization. Your digital marketing company does keyword research, based on your existing website content, and suggests the most relevant keywords, for best Search Engine Optimization results. Besides this, some other functions like Meta tag implementation;optimizing textual codes, HTML, images, and site links are also taken up by the SEO professionals. Read on to know how Search Engine Optimization efforts can work magic for your brands.


#1 Increased Brand Visibility

People search for their products and services, using different keywords or search terms, and if your website ranks high on every searched keyword, you made it. With different targeted keywords, you can enhance your site’s visibility, show up in every search result, and reach your audience frequently. More the number of times you become visible in the search results page, higher are the chances of registering your brand name. Today, 54% of digital marketersrecommend SEO to their clients.

#2 Enhanced Website Traffic

57% of B2B marketers say that SEO delivers maximum organic traffic. Those dropping into your digital asset, are your qualified leads, which means they are looking for something that you offer. With more SEO efforts, you get to know who your audience are, and what they need. Also, it gives you organic traffic, since those coming into site through your SEO efforts are in genuine need of your brands.

#3 Improves Brand Credibility

High search rankings enhance the brand image in the minds of visitors. As a result, you enhance your brand’s credibility and get more value from your SEO campaigns. Also, if your SEO efforts are in line with your branding and web content, Google boosts your rankings in its search engines, and gives you more recognition among your audience.

#4 Good ROI

SEO is an inbound marketing technique which exposes your business to its customers, at a time, when they are in need of it, or looking for it. Thus, you reach them directly, without occupying space in their favorite newspapers, magazines, TV shows or outdoor. You don’t have to take the pain of starting from the basics, since your Search Engine Optimization effort has done the half job. As you implement Search Engine Optimization, you only need to stand out from your competitors, and make a difference in your brands. Higher ROI awaits you then.

How To Enlarge Your Horizon in Digital Marketing By SEO Techniques

With the technical revolution, various changes have taken place with various new inventions and researched methodologies in IT marketplace where giving a specific image to any brand or services has become obligatory because current era is an emulative era. Hence, until you promote your brand by SEO Techniques you may not get the desired consequence.

In the recent times, the working activities in each sector have been evolving in a digital format. Due to the increasing factor of the internet revolution, the overall workflow has been under the ambit of the virtual world. The internet world is now controlling the overall demographics of various sectors. From food industry to manufacturing units, everything is taking recourse of online marketing or digital marketing.

seo techniques

In short, we can say that the current commercial world is dependent on the digital marketing because of its faster way of promoting any brand or launching a new service. Digital marketing is such a smooth process of enabling your brand for emergence in the competitive commercial places. People who want to elevate their business in a speedy way are hiring the digital marketing company for a one stop solution.

The main factor of digital marketing that comes ahead is SEO Techniques which is referred to the search engine optimization. SEO Techniques are fundamental requirements of any business organization because people search each and everything via the internet and they utilize the resulted information in the form of buying any product or hiring any service. The Internet is such a magic world that creates a path for the targeted buyers.

SEO is a process that works on a major level in every scale of industry whether small, medium or big. Some other benefits of SEO in digital marketing will be highlighted down:

Increase Traffic: When your business pages appear on the top page of the search engine then, it gives a productive result indeed for the business organization. People search anything with the use of some keywords and SEO makes your site visible on the behalf of typed keywords by the targeted audience. SEO is extremely a process that works well both for the company as well as the targeted audience.

ROI: Hiring an SEO agency can assist you to gain the good return on investment. SEO takes it own time to enhance your web page ranking but when it start giving the output, you may have not been imagined the ROI what you get indeed. Hence, no business can be well-turned without adopting the digital marketing company and its SEO Techniques.

Cost Effectiveness: This is the mere investment in digital marketing that help the business individuals to outreach their potential clients not only in the local market even across the global market. The traditional ways of making calls or messaging in the terms of advertisement have gone far that are used to be costly and the SEO has taken the place of these traditional methods.

Brand Awareness: Well, no one gets vigilant about your business products and services until you demonstrate it in front your targeted audience. A well-trained team of a digital marketing company optimize your site and prepare your brand to be rendered for the digital world. It is such a most crucial element for any business production. Search engine optimization crafts a brand image for your business organization and renders your products and services in the internet world.

SEO acts as an engine of the digital marketing process, no business can be driven without the help of the Digital marketing agency. So, give a big lope to your brand image and turn your business at the level to earn more and more profit. For better online marketing services you can hire our Pune based web development and digital marketing agency “DigitalSeed” that eagerly ready to serve the best image to your brand.