Important Asia Pacific Digital Marketing Statistics to Lookout For

Digital marketing

Asia Pacific region refers to all counties located in East Asia, Southeast Asia, South Asia and Oceania. While the Asian countries are still in the developing stage, those in Oceania are considered developed. However, there’s one common thing that binds every individual of these regions, i.e. Internet. Each passing day witnesses more number of people opening online accounts, developing social media platforms and making optimum utilization of virtual communication in their daily life. From shopping to surfing, people belonging to these areas are increasingly becoming dependent on digital platforms. They may be sleeping but their gadgets are always active.

So do you have any idea about the digital marketing statistics of Asia Pacific? Let’s have a quick look at the September stats:

Artificial Intelligence- Still at Bay

AI is a new topic for the entire world. From Madagascar to Europe, everyone seems to be fascinated by this term. Lay men talk about it; the programmers try hard to make it. There have been a few achievements as well in the form of robots. A report named ‘Artificial Intelligence in Asia: Trust, understanding and the opportunity to re-skill’ however throws a sad picture of AI over the Asia Pacific.

Of all people surveyed, 53% still believe that humans are more trustworthy than robots. Most Asians only have faith on content recommendation engines compared to humans. 1 in 3 Asian nations are completely unaware about AI. Forget AI, people in these countries are even worried about their present digital accounts. In fact, they are eager to know about data security and are deeply concerned about data leakage. No wonder they still prefer sticking to their e-devices, such doubts and queries remain in their minds.

Australia’s Increasing Ad Spends & Decreasing Good Experience with Online Marketing

September has been both good and bad for Australia. Going by the ‘IAB/PwC Online Advertising Expenditure Report’, digital spends has climbed up to 11% in the present year-ending June 2018. Businesses have spent $3.1 billion on general online display, $3.7 billion on search and directories, $3.6 billion on mobile, $1.6 billion on classifieds and $1.7 billion on video ads.

Despite such huge expenses, 60% of Australian marketers are not satisfied by digital marketing. Their experience is rather worsening day by day. This means that although people possess interest in digital media and businesses are willing to spend for these people; yet the digital marketers aren’t skilled enough to meet the mutual goals. Little more training can perhaps get them on track.

Any Digital Society?

Yes and it is China. With technology continuing to rule 60% Chinese brands, people have started imagining their digital society. They are extremely positive about this concept and are holding their breath to release into the digital world. According to Digital Social Index 2018, 73% Chinese opine that a digital society will create space for jobs and economical growth besides addressing conventional societal challenges.

Digital marketing statistics can still be high on all parameters only if you go with some credible digital media organisations like Digital Seed. All these years we have been dealing with multiple clients and have successfully met their expectations. Visit digital marketing agency and give us the opportunity to WORK FOR YOU!!

How to Become Digitally Stronger in the Indian Education Sector?

modern educaion

The Indian education sector currently stands at US$ 91.7 billion and is expected to be US$ 101.1 billion in the next financial year. The primary targets for this business are infants, children, teens and young adults; together which forms 30% of the Indian population. Such a big market provides numerous opportunities to those who wish to tap this audience group and combine quality education with higher income.
And there lies a small twist in this exercise. Unlike other sectors where businesses directly talk to the consumers, here the institutions actually need to communicate with the parents of the wards who are the end-users of educational service. Hence, in order to reach out to new-age parents and smart-era children; schools, colleges and other institutions must take the following steps for enhanced digital presence.

1. A Website

Creating a simple yet attractive website is the first step to enhance digital branding in the sphere of education. The website must be made responsive, which means it must easily fit within multiple screen sizes. As most parents have the habit of browsing sites online, they must feel comfortable while viewing the site. Besides this, the website must be easily accessible and full of relevant content- no essays, only short, crisp and to-the-point messages. One or two videos in the home page are suggested for best website performance.

2. Consistent SEO

The next step is to start Search Engine Optimisation (SEO) so that the website shows up in the search engine results page of the users. With time, it must feature right in the first page to get maximum importance from the visitor. Where website is a one-time effort, SEO demands consistency in order to improve website ranks at a steady pace. If done correctly with proper keywords, it can yield uncountable leads for a particular website.

3. Internet Marketing

Similar to conventional advertising, this too includes a wide gamut of services- Pay per click (PPC), Social Media Marketing, Online Display Ads, Affiliate Marketing, Google Ad-words and many more. For maximum response, institutions must start planning their digital marketing techniques while developing website. So, by the time the site gets done, marketers are ready for action. And those who shall walk with this strategy is bound to get most benefited in the short-run.

4. Mobile Apps

Of late, mobile applications have found more prominence than websites. This however does not mean that websites have no value; rather that is the first place to create an impression. To continue impressing parents and kids in different ways, all kinds of institutions must come up with mobile apps. They can use such portals to maintain direct communication with the parents, for example, sharing daily attendance or send homework or send some special notice. It is also a unique way to connect parents, who in turn shall take the pain of word-of-mouth communication to future parents and wards.
In short, institutions must embrace the concept of 360° digital connect. As a renowned digital media organisation, Digital Seed provides all such digital marketing services at an affordable cost. For any query or assistance, visit  drop in your queries and expect a sharp response.
Waiting to hear from you!!

Strategic Ways to Grow Real Estate Business Digitally

real estate

Real estate is one of the fastest growing sectors in India. As of 2015, real estate business accounted for US$ 126 billion and is expected to be US$ 180 billion by 2020 (Joint report by CREDAI and JILL). Increasing demand for houses, quick development of city outskirts and influence of modern lifestyle are some of the reasons behind the massive growth of this industry.

As a real estate businessman, you must always look for the best customers for your properties. Considering today’s tech-savvy audience and a plethora of digital platforms, what can be a better way to connect with them? Using the best combination of digital media, here’s how you can create a positive impression.

  1. Dynamic & User-Friendly Website

In present digital world, you cannot survive without a website. While developing one, make sure it is trendy, easy to navigate, has quick loading time and fits in all screen sizes. And if you already have one, make proper use of it to generate leads. Ensure that your web content boosts website ranks in search engine pages. Also pay heed to the overall look n feel. Outdated websites are of no use today. As you are in the real estate sector, a 360° virtual tour right on the home page is another must-have feature.

  1. Continuous SEO

After developing a good website, you must concentrate your resources on Search Engine Optimisation. A single moment of laziness can cost you those hard-earned higher ranks. So make sure that your SEO is consistent and fit with proper keywords relevant to your website and your target audience. Choose only those keywords which can actually do wonders for your business.

  1. Social Media Marketing

People may be idle in their personal lives but their eyes are wide awake in social media platforms. Seizing this kind of a lifestyle, you can target your audience through their social media accounts. For this, you need to have dedicated pages for your properties in all portals- Facebook, Twitter, etc and keep posting and tweeting to arrest the attention of your potential customers. It is also the best place to create interest and identify your leads, if not customers.

  1. Affiliate Marketing

Another significant way to grow real estate in the digital space is by joining hands with affiliates. As a result of affiliate marketing, people who view your website get to see you in other digital sites and platforms. In fact, you start following them here and there. And in this manner you start occupying good mind share, which gradually takes them closer to you.

  1. Connect Traditional Advertising with Digital Platforms

You’ve obviously invested a lot on conventional advertising say through newspaper ads or signboards, etc. Make use of these medium and incorporate all your digital connections within the ad space. When people see you in the air or in the paper, they can immediately connect with you digitally. And those who shall connect with you in this mechanism are most interested to deal with properties. Hence, by integrating conventional ads with digital platforms you get the most appropriate customers without spending extra.

Doing all these is however not as easy as it sounds. For best results, you must hire the best expertise. From website to internet marketing, we will take all possible measures to connect you with the best group of customers.

Brand Perception: How Social Media Influences It?

social media influences

Social Media Marketing (SMM) is one of the key marketing activities undertaken in the digital platforms. Today’s new-age audience spent hours after hours in their social media accounts. And every second they love to switch from one portal to another. From Facebook to Twitter to LinkedIn to Instagram, common people find peace in multiple existences. Hence, to tap on such consumers, businesses also occupy substantial space in these forums.

At every second, they are posting pictures, creating discussion forums, inviting audiences to some event, tweeting live pictures, sharing videos, etc. All of these aim at creating brand awareness. The social media managers encourage more brand-centric discussions and try to track what’s going in the minds of the audience. Besides photos and videos, they also share teasers to see how the target group responds.

When it comes to brand building, the very first step is creating a brand perception. The way one person feel about a particular brand may differ from others. Social media marketers take the real pain of influencing opinions and ask people to talk about brands. They don’t care if people speak in favour or against their brand, but ensure that the particular brand is the talk of the town. This means consumers, in general, are aware about the brand’s existence.

While spreading brand awareness, social media managers conduct multiple campaigns on these platforms. At times, they run the same campaign in different portals and try to sync it. This has an obvious effect on the audience. Wherever they go, they see the brand, get inspired and finally fall for it.

Another unique aspect of social media is the USP of every platform. Where YouTube is excellent for sharing videos, Twitter calls for short and crisp tweets. Facebook is an all-inclusive place where digital marketers need to do some good research to know at what time they must post so that they are viewed by their desired audience. All such plus minus calculations across the social media platforms takes a brand to its zenith, or even beyond.

In SMM, consumers have an equal share like that of the marketers. If people like something they too share it in their account. This share is further viewed by others in their list. In this way, the sharing chain goes on. Perhaps, this is the real magic of social media. Simultaneously, people also post comments, which further give rise to more conversations. Therefore, in just one second, audience comes closer to the brand; thereby giving it a strong boost.

SMM is a continuous activity, which is why; most large-scale organisations maintain a specialised social media management team. The managers work 24*7 with the hope of spreading brand name and developing strong and positive perception among the public.

The SMM department of Digital Seed is truly commendable. Working round-the-clock for 365 days, our professionals ensure maximum outreach in all social forums. Visit social media marketing services. Share your requirements and we shall come up with a full-proof SMM plan for your brand.