Time and again you have to redesign your website and give it a new shape. It is an obvious practice as you have to keep up with the changing preferences of your audience. However, while redesigning your website, you need to be extra careful as it can severely ruin your SEO. Even a small change in the web content can bring down your site rank and even make it appear in the next page.
Here’s how common website redesigning practices can cost your SEO
- Random change of image name on good ranking pages
Usually, most web designers arbitrarily put in new images without making any backend modifications. Resultant, search engines fail to recognize the page with newer texts and they pull down the rank. More often than not, designers give useless image names like image2.jpg instead of the actual product name. Search engines feel that the image has no value and hence the loss of rank.
- Changing URLs and deleting pages without redirecting
In many circumstances, web designers boldly delete existing pages and also change the URLs hoping that it won’t affect SEO rank. However, it does. As the URLs get changed and pages are removed, people see a 404 error- a sign which means that the website and/or the page do not exist. The immediate repercussion is that people lose interest in the site and they start forgetting the brand name.
As a good practice, web designers must make a point to redirect all the pages of the existing site to the new site. The older URL should also be linked to the newer URLs respectively. Only then, SEO will remain unhurt.
- Failing to perform post-migration full crawl to and from the development environment
In normal migration procedure, a website is bound to develop technical errors. While migrating to or from the development environment, site content may often point towards the wrong page. This will directly ruin SEO and bring down site rank in the SERPs.
By performing full crawling after migration, you can ensure that all the site links, codes, URL and content have been restored. Tools like Screaming Frog and SME rush can help.
- Not Performing Complete Functional Check
Most organisations ignore the importance of functional checks while redesigning websites. Things like Google Analytics, Contact forms, Interactive tools and modules, Search capabilities, Tracking pixels, etc not given due importance. As a fallout, things don’t work properly in the new site and it starts losing its image.
- Non-reconfiguration of WordPress and Plugins after live server migration
After successfully redesigning websites, most designers forget to reconfigure WordPress and Plugins. The fact that they have to uncheck the box in Yoast SEO entirely goes out of their mind. This is a blunder as it prevents all search engines from crawling the site. In a short period of time, site starts losing its rank.
When it comes to redesigning websites, Digital Seed has earned a special name in restructuring sites without hampering SEO. For best-in-class website redesigning, quickly visit website design. Our expert SEO and web design professionals shall make it happen.